Reliance Jio Telecom Limited:

Survey Report

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Jio has Transformed Digital Eco-system in the Country
Before Jio After Jio
Data Speed 256 Kbps Download Speed 21 Mbps Download Speed

Pricing INR 250 – 20,000 Per GB of Data

<INR 13 Per GB of Data

Customer Increasing Average Data Usage / Average Data Usage /

Revolution Usage
240 MB Subscriber / Month 11.7 GB Subscriber / Month

Audio and Video streaming (primarily

Expanding and
Voice, SMS, Radio through bundled offerings by telecom
Shifting Use Cases
players), Online gaming, Social Media, News

70% of data used for Video

Jio’s 4G coverage > India’s 2G coverage

60,000+ villages with Jio as the sole operator

Affordable, high speed data led to dramatic behavioral change

2
Hyper Growth Trajectory Since Launch in Sep-2016

Unprecedented User Acquisition Momentum Since Launch

MM Users

355+
331
307
280
252
215
187
160
139
123
109
72

Sep-16 Dec-16 Mar-17 Jun-17 Sep-17 Dec-17 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19 Jun-19 Sep-19E

Fastest growing Telecom Company in the World

3
Jio Telecom Market share

Jio capturing the Telecom market

4
Jio Impacting All Walks of Life
ACTION
Deliver online learning content for
primary/middle school students in
regions with sub-optimal education
infrastructure
ACTION
Emergence of multiple use cases
• Video chat to track field sales
force, training manpower,
facilitating connectivity in remote
areas
• For tracking weather patterns and
relaying information by fisherman
Improving reach and standard of Digital Education; Increasing
business efficiencies
OUTCOME
Significant improvement in rural
education content using digital
platforms, ready access to updated
educational content, increasing digital
literacy and awareness
OUTCOME
Leverage affordable technology to
improve business results, create
efficiency, improve customer
experience and navigate hazardous
situations
5
Business Strategies of Jio Telecom (AARRR)

1. Acquisition – After the commercial rollout of Jio in September 2016, Jio offered free services to its customers for 3
months. This plan worked as the trump card for Jio to acquire customers. Within one month, Jio was able to acquire 16
million subscribers.

2. Activation – The users were provided with the best experience, which was never provided by any telecom service
provider. The unlimited high-speed, 4G data with unlimited calling was unimaginable to the customers.

3. Retention – Jio didn’t stop here. On the occasion of the new year in 2017, they extended the free services to the users
for another 3 months. Jio became the first-ever telecom company to provide 6 months of free service to customers. In
just two and a half years into the business, Jio gained more than 300 million active subscribers.

4. Referral – The customers became its preacher. Jio got more and more business through positive customer reviews
and user experience. This added as a boon to its tremendous growth.

5. Revenue – Slashing the prices to 1/10th the existing cost, Jio got ahead with revenue, which was the major factor in
getting such a leap in the market.

Powerful Business Strategies used by Jio Telecom Ltd

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Competitors of Jio Telecom Ltd

Major competitors of Jio Telecom are :-

Airtel, VI, BSNL With Airtel being

the prominent Competitor.

Jio attracts consumers with better

network availability and slightly
cheaper prices.

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Growth Is Life
 Submitted To:
PPN College, Kanpur
(Affiliated to CSJMU Kanpur)

Submitted By:

Mohammad Noman
BBA 4TH SEM.
(Under the Guidance of Dr. Lavlesh
Srivastava)