Clientele and Audiences in

Communication
MOST ESSENTIAL LEARNING COMPETENCY

• Describe the clientele and audience

of communication.
• Distinguish the needs of individuals,
groups, organizations, and
communities.
CHARACTERISTICS OF CLIENTELE AND
AUDIENCES OF COMMUNICATION
Social Position

• It is the status that a person enjoys in

a communication context. One may
be a president or leader, middle
manager, a colleague, or a
subordinate in an organization of the
community.
Individual Counselling

• Language is the primary means of

making communication easy. It
helps express ideas and feelings of a
person to another and paves the
way to make a good relationship.
Educational Level

• Being able to communicate effectively and

accurately is important because it does not
only convey information but also modifies
attitude and stimulates thinking. An
audience with limited literacy skills may
find it difficult to communicate effectively.
Health Status

• is important in the delivery and receiving of

information. The ability of the person to
effectively transfer information and
accurately understand the information given
may change if there is a condition that
hinders the person to communicate. For
example, disability in hearing.
Age Range

• Age is very important to consider. When a

group of individuals grows up at the same
time, they most likely share many of the
same experiences, common values, beliefs,
and attitudes. This is called cultural
generations. Each cultural generation sets its
trends and has its impact on communication.
Race and Ethnicity

• The race is commonly categorized

based on region (e.g., Chinese or
American) or skin color (e.g., black or
white), and religion. Ethnicity, on the
other hand, describes shared cultures
like values, practices, and beliefs.
Job Type

• An audience with no access to

computers may not be effective in
disseminating materials through
internet sites.
Information Sources

• The availability or accessibility of

information.
The Importance of Great Communication in
Client Relationships
1. Transparency

• A client wants to work with accurate and

honest people.
• Being transparent can create a stronger and
more profitable client relationship.
• The more you provide regular updates to the
client and keep them in-the-know the more
client relationship is stable.
2. Trustworthiness

• It is good to remain accessible to your client

and have regular contact with them.
• It will help them build trust and respect for
you.
• It will also instill confidence in your client
that their needs and concerns will be
addressed as soon as possible.
3. Understanding/Empathizing

• You have to make sure that you can convey messages and
information effectively.
• Having regular conversations with your clients allow you
to have a good understanding of their expectations and
requirements.
• When issues arise, it is best to resolve and restore it
through healthy verbal communication with the client.
Paying close attention to your clients and always put
yourself in their shoes is the best way to practice
empathy.
CLIENTELES OF COMMUNICATION AND IT’S
NEEDS
Individuals

• Need: good communication skills to be able

to establish good relationship.
• It is important that an individual understand
what the other person is saying. It also
means a person transmitting the information
can clearly express their own needs and
concerns.
Groups & organizations

• Involves trust and cooperation.

• Needs:
• - Can exchange ideas and gain more
knowledge and understanding.
• - Can together arrive at a decision or course
of action.
Communities

• group of people living and interacting with

one another in a particular environment.
• Needs:
• - Must gain access to communication
infrastructure and technologies.
Settings, Processes, Methods and Tools in
Communication
MOST ESSENTIAL LEARNING COMPETENCY

• Illustrate the different processes and

methods involved in undertaking
• Distinguish the appropriate communication
media channel(s) to use in different settings
and situations
MOST ESSENTIAL LEARNING COMPETENCY

• Illustrate the different processes and

methods involved in undertaking
• Distinguish the appropriate communication
media channel(s) to use in different settings
and situations