Team Gr8 -

February 21, 2023

LinkedIn OGL 355

By: Kayla Hayes, Ronni Acosta, Professor Brent Scholar

Rhonda Keeylen, Adam Martin,
Yesenia Salazar
 Agenda

Organizational Structure 05 Competitive Advantage

How LinkedIn’s structure is Organized What LinkedIn has over their competitors

01 04
SWOT Analysis
Understanding LinkedIn as Business
Leadership
Who is the team behind LinkedIn

02 03
Environmental Analysis
Highlights of Analysis & Target Market
 Introduction

Organization ● LinkedIn

● Professionals
Mission ● Connect
● Become more Successful

● Create Opportunity
Vision
● Global Workforce
 Organizational Structure
Jeff Wiener, Executive
Chairman

Ryan Roslansky, Chief

Executive Officer

Melissa Selcher, SVP,

Steve Sordello, SVP, Tomer Cohen, SVP, Teulia Hanson, SVP,
Chief Marketing and
CFO Emeritus Chief Product Officer Chief People Officer
Communications
Officer

James Chuong, SVP,

Daniel Shapero, SVP, Mohak Shroff, SVP, Blake Lawit, SVP,
Chief Financial
Chief Operating Officer Engineering General Counsel
Officer

Daniel Roth, VP, Editor

In Chief
 Leadership

CEO- Ryan Roslansky Senior VP and CFO - James Senior VP and COO - Dan
.
Chuong Shapero
Senior VP and Chief Marketing
and Communications Officer -
Melissa Selcher

Senior VP and Chief Product Senior VP and Chief People Senior VP, General Counsel - Blake Senior VP and Head of
Officer - Tomer Cohen Officer - Teuila Hanson Lawit Engineering - Mohak Shroff

Executive Chairman - Jeff Weiner

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 SWOT Analysis
Strengths [Internal Influence] Weaknesses [Internal Influence]

● Unique Platform ● Lack of Diversification

● Popular Platform ● Privacy Breaches
● Detailed User Profiles ● Inability to Identify Real vs Fake
● Effective Filtering
● Microsoft as Influential Parent

Opportunities [External Influence] Threats [External Influence]

● New Investments ● Government Policies &

● Advancing Technology Regulations
● Growing Job Markets ● Intense Competition
● Shortage of Skilled Workforce
Competitive Advantage

How is LinkedIn What Point of

competitive? View is this
from?
Unique niche; A
Professional Resource Based
Networking Site View
 Recommendations
Additional Eliminate
Security Privacy
Software Breaches and
Fake Accounts
New Line of Eliminate a
Business weakness (Lack
of
Diversification)

Target Market Decrease the

Analysis threat level of
competition
 Conclusion/Summary
● LinkedIn is a very useful platform where they incorporate the structure of social
networking, further helping professionals connect with each other that allow companies
and organizations to produce more successful growth outcomes
● LinkedIn presents multiple strengths and opportunities for new growth
● LinkedIn has a unique advantage in reaching their target market and expanding their
audience
● Making a LinkedIn account is very easy, however, LinkedIn could benefit from having
additional security software to avoid possible data breaches
● A new line of business could help LinkedIn diversify their services
● A Target market analysis will help enhance their advantages over competitors
 References
About linkedin. About LinkedIn. (n.d.). https://about.linkedin.com/
Adamkasi. (2017, June 5). Porter five forces model. Porter Analysis. https://www.porteranalysis.com/porter-five-forces-model/
Baron, H. (2023, January 19). Linkedin vs indeed: Which is better to land your next job?
Harrisons Blog. https://blog.harrisonbaron.com/linkedin-vs-indeed
Caramela, S. (n.d.). Networking for job seekers: 10 linkedin alternatives. Business News Daily.
https://www.businessnewsdaily.com/8218-networking-sites-job-seekers.html
CommunicationsShareLinkedInFacebookTwitter, L. I. C. (n.d.). Our leadership updates. LinkedIn Pressroom.
https://news.linkedin.com/2021/january/our-leadership-updates
Coulter, M. K. (2013). Strategic management in action (6th ed.). New York, NY: Pearson
Resource center: Linkedin learning solutions. Resource Center | LinkedIn Learning
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 References

Gilbert, S. (2018, December 31). Use these methods to keep your target market research fresh. Curatti.

https://curatti.com/keep-target-market-research-fresh/
Hayes, A. (2022, July 13). Indeed vs. linkedin: What's the difference? Investopedia.
https://www.investopedia.com/articles/personal-finance/020215/indeed-vs-linkedin.asp
Hobart, B. (n.d.). What a deep dive into linkedin's S-1 reveals about the company's growth potential. Business Insider.
https://www.businessinsider.com/what-linkedins-ipo-filing-reveals-about-the-companys-growth-potential-2011-2
How to perform a SWOT analysis. YouTube. (2016, October 19). https://youtu.be/I_6AVRGLXGA
Hughes, J., (2022, August 6). Indeed competitors analysis. Business Chronicler.
https://businesschronicler.com/competitors/indeed-competitors-analysis/
 References
LinkedIn. (n.d.). https://www.linkedin.com/company/linkedin/?src=or-search&veh=www.google.com
LinkedIn CEO and Key Executive Team | craft.co. (n.d.). https://craft.co/linkedin/executives

Lopez, G. (2023, January 10). 7 tools to help you learn about your target audience | AdRoll.

https://www.adroll.com/blog/5-tools-to-learn-about-your-target-audience
LinkedIn organizational structure [Interactive Chart]. Organimi. (n.d.).
https://www.organimi.com/organizational-structures/linkedin/
Morris, B. (2022, December 21). How to use surveys to research your target audience. VerticalResponse.
https://verticalresponse.com/blog/how-to-use-surveys-to-research-your-target-audience/
Patel, S. (2022, February 14). How to ask for customer feedback: Methods & examples. REVE Chat.
https://www.revechat.com/blog/how-to-ask-for-customer-feedback/
 References
Team, T. (2013, December 12). LinkedIn: Opportunities & Threats (Part 1). Forbes.

https://www.forbes.com/sites/greatspeculations/2013/12/12/linkedin-opportunities-threats-part-1/?
sh=250c91ec2c25

Tran, T. (2020, June 22). Top linkedin demographics that matter to social media marketers. Social Media Marketing &

Management

Dashboard. https://blog.hootsuite.com/linkedin-demographics-for-business/

20 steps to a better LinkedIn profile in 2023. (n.d.).

https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017