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Thương mại điện tử và các hệ thống thông tin quản lý giữa các tổ chức
Thương mại điện tử và các hệ thống thông tin quản lý giữa các tổ chức
8.1
Management Information Systems
Mục tiêu:
• giới thiệu cho sinh viên về
• Thương mại điện tử và kinh doanh điện tử
• Các loại hình Ecommerce: B2C, B2B, C2C
• Công nghệ Internet có thể hỗ trợ quản lý &
kết hợp các qui trình kinh doanh nội bộ và
quản trị kênh cung cấp như thế nào
• Các HT thanh toán chính trong
Ecommerce
• Các thử thách về tổ chức & quản lý được
đặt ra bởi Ebusiness & Ecommerce
8.2
Management Information Systems
8.3
Management Information Systems
Internet Technology
• Information technology
infrastructure: Provides a universal
and easy-to-use set of technologies and
technology standards that can be
adopted by all organizations
• Direct communication between
trading partners: Disintermediation
removes intermediate layers, streamlines
process
8.5
Management Information Systems
Chapter 8 : Electronic
ELECTRONIC BUSINESS, ELECTRONIC Business & Electronic
COMMERCE, AND THECommerce
EMERGING DIGITAL FIRM
Internet Technology
8.6
Management Information Systems
Business Model:
• Defines an enterprise
8.7
Management Information Systems
8.8
Management Information Systems
ENABLERS
Explosion of connectivity
Dissemination of
standards
Reach
Figure 4-1
8.9
Management Information Systems
8.10
Management Information Systems
8.11
Management Information Systems
8.12
Management Information Systems
Chapter 8 : Electronic
ELECTRONIC BUSINESS, ELECTRONIC Business &AND
COMMERCE, Electronic
THE Commerce
EMERGING DIGITAL FIRM
8.13
Management Information Systems
Chapter ELECTRONIC
8 : Electronic Business & Electronic Commerce
COMMERCE
8.14
Management Information Systems
• Consumer-to-consumer (C2C):
Individuals use Web for private sales or
exchange
8.15
Management Information Systems
8.16
Management Information Systems
8.17
Management Information Systems
8.19
Management Information Systems
8.20
Management Information Systems
8.22
Management Information Systems
8.23
Management Information Systems
8.24
Management Information Systems
8.25
Management Information Systems
• Extranet Applications
– Supply Chain Management
• Example: Dell Computers
– Real-Time Access to Information
• Example: CSX railroad
– Collaboration
• Example: Caterpillar
8.26
Management Information Systems
• Enterprise Portals
– Enterprise portals
• Extranets for business partners
• Access points (or front doors) by which a
business partner accesses secured,
proprietary information from an organization
8.27
Management Information Systems
8.28
Management Information Systems
• B2C
– Internet – fastest acceptance of any
communications technology
– Retail transactions between a company
and end consumers
– Electronic retailing (e-tailing)
8.29
Management Information Systems
8.30
Management Information Systems
8.31
Management Information Systems
8.32
Management Information Systems
Cost/
Sweater
Customer $40.34
Manufacturer Retailer
Manufacturer $20.45
Customer
Web personalization:
8.34
Management Information Systems
Figure 4-3
8.35
Management Information Systems
8.36
Management Information Systems
Customer Personalization
Figure 4-5
8.38
Management Information Systems
A Net Marketplace
Figure 4-6
8.39
Management Information Systems
8.40
Management Information Systems
8.41
Management4
Chapter Information Systems
8.42