Revolutionizin

g the
Marketing
Strategy: A
Case Study of
Eureka Forbes
Introductio
nureka Forbes revolutionizes
E
marketing strategy by adopting
the door-to-door sales model.
The company has been
successful in positioning itself
as a premium brand in the
water and air purifier segment.
The case study explores the
marketing strategies adopted
by Eureka Forbes to become a
market leader.
Understanding the Problem

Eureka Forbes conducted a market

research and found that people were
unaware of the dangers of drinking
impure water. The company identified
this as an opportunity to educate
customers and create awareness
about the importance of clean
drinking water.
The Solution
Aquaguard was launched as a
solution to provide pure drinking
water to households. Eureka
Forbes adopted a door-to-door
sales model to educate customers
about the benefits of using
Aquaguard. The company also
offered a free home demo to
increase customer confidence.
E panding the Product Line

Eureka Forbes expanded its product

line to include air purifiers and
vacuum cleaners. The company
used the same door-to-door sales
model to educate customers about
the benefits of clean air and dust-
free homes. The company also
launched a loyalty program to retain
customers.
Marketing Strategies

Eureka Forbes used a multi-channel

marketing approach that included TV
commercials, print ads, and social media
campaigns. The company also collaborated
with major retail chains to increase the
visibility of its products. The company used
celebrity endorsements to increase brand
recall and credibility.
 C onclusion
Eureka Forbes has been successful in revolutionizing the
marketing strategy by adopting the door-to-door sales
model.
The company's focus on educating customers and creating
awareness about the benefits of clean water and air has
helped it become a market leader. The company's
marketing strategies have been effective in increasing
brand recall and customer loyalty.
Thanks
!