Information Technology

in Management

- INFORMATION as a Key Resource

 ARE YOU SOCIALLY SECURED ?

o Information technology has greatly

accelerated both the “good” and the
“bad”
o IT can be used to increase profit, reduce
costs, increase service quality, and
benefit society
o IT can also be used to steal your
personal information, commit fraudulent
acts, etc
o Many sites on the Web are – right now –
selling your personal information
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What Your Personal Information
Is Worth?
o – credit card number and PIN
o – driver’s license number
o – birth certificate
o – PayPal, Gpay, Paytm logon and
password
o – billing data including account
number, address, birth date, etc

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Questions

1. Have you, a friend, or a family

member been a victim of identity
theft? If so, tell the story.

2. Is technology good or bad?

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INTRODUCTION
o You live in a digital age
o Average American relies on more
than 250 computers per day
o Around 50 of the Fortune 500
companies are IT companies
o Dell Computer is one of them – It
was started in 1984 and now has
around 65,000 employees worldwide

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Business Must Drive Technology

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Our Strategy - The WHAT
Strategies are the "WHAT" in your mission. It is the
definition of what we will do to accomplish your goal. In
this scenario, our strategy will be to hire 20 new
salespeople to work toward accomplishing our mission of
being the number one tech company.

Our Process - The HOW

Our process is the "HOW" we will do it, and how precisely
the defined strategy will be supported.
To accomplish our strategy, our process will involve
contacting a local talent acquisition company to find the
best salespeople in our area. Once we’ve contracted a
company to handle recruitment, we will begin
interviewing qualified talent and hire 20 salespeople.
Once we have hired our new salesmen, we will offer
training to educate them on our services and company
policies. 1-7
 Business Must Drive Technology

1. Assess state of competition and industry

pressures affecting your organization
2. Determine business strategies to address
competitive and industry pressures
3. Identify business processes to support your
chosen business strategies
4. Align technology tools with those business
processes

NEVER DO THIS IN REVERSE!!

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INFORMATION SYSTEMS

o Planning for, development,

management, and use of IT tools to
help people perform all tasks
related to information processing and
management
o Three key resources:
1. Information
2. People
3. Information technology

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Information as a Resource

o Intellectual asset hierarchy – data,

information, business intelligence,
knowledge
o Data – raw facts that describe a
particular phenomenon such as the
current temperature, the price of
movie rental, or your age
o Information – data that have a
particular meaning within a specific
context
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Information Resource

Information is
often aggregated
data that has
meaning such as
average age,
youngest and
oldest
customer, and a
histogram of
customer ages

Your age – a piece

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of data
Data becoming information

o 04/21/1944
o The date an employee was born
o How soon will this employee retire?
o What do we do when they retire?
o How will it impact us when she
retires?
o Do we want to convince her not to
retire?
o Do we want to offer early retirement?
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Information as a Resource

o Business intelligence (BI) –

collective information about…
– Customers
– Competitors
– Business partners
– Competitive environment

o BI can help you make important,

strategic decisions

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 Information Resource

BI often combines multiple sets of information – customers, salespeople,

and purchases in this case. 1-14
Information Resource

o Knowledge – broad term that can

describe many things…
1. In context explanation for business
intelligence
2. Actions to take to affect business
intelligence
3. Intellectual assets such as patents and
trademarks
4. Organizational know-how for things such
as best practices

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Information Resource – Quality
Attributes
o Timeliness
– When you need it
– Describing the right time period
o Location (no matter where you are)
o Form (audio, text, animation, etc)
o Validity (credibility)
o Lack of any of the above can create
GIGO (garbage-in, garbage-out) in
a decision-making process

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People as a Resource

o People are the most important

resource in any organization, with a
focus on
– Technology literacy
– Information literacy
– Ethical responsibilities

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 People Resource
o Technology-literate knowledge worker
– knows how and when to apply
technology
o Information-literate knowledge worker
– Can define information needs
– Knows how and where to obtain information
– Understands information
– Acts appropriately based on information
o Ethics – principles and standards that
guide our behavior toward other people

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People Resource - Ethics

You always want

your actions to fall in
Quadrant I – both
ethical and legal.

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