LOW FAT COOKIES

OUR TEAM

ERNA KURNIAWATI D DIAN HANIF R

40622100021 40622100017
 WHY LOW FAT COOKIES BUSINESS ?
With increasing awareness of the importance of a
healthy lifestyle, the demand for low-fat foods is
getting higher. Low-fat baking businesses can meet
those needs and offer customers healthier options.
This business has a great opportunity because of the
lack of competition. The low-fat cake business can
attract consumers because it is suitable for those who
are on a diet, so they can enjoy cakes without
worrying about excessive fat intake. By capitalizing on
trends, health awareness can meet market needs.
 Target Achievment

Children Teengager Adult

 SWOT ANALYSIS
• Healthy products • Higher price
• Unique flavor variations • Limited distribution
• Good product quality • Limited brand
Strengts Weaknesses awareness

• Growing market demand Opportunities Threats

• Changing consumer trends • Intense competition
• Collaboration with health food • Regulatory changes
retailers • Economic uncertainty
 SYSTEM SALES

Event

Promotion Social media

THANK YOU