TripelTen

re-launch of new name

Table of content
 Targets

 challenges

 Advantages, USP
 Name meanings
 Strategy
 Target Audience
 Message Carriers
 Key messages
 PR
 Media Partners, launch event
Targets
 Relaunch of Practicum under a new name

 Creating A new value proposition in all public

publications for Tripelten target audiences

 Responding and adopting local and global

economical and technological changes - RTM
Challenges

01 No brand/name recognition for Practicum Israel

Prioritizing generating leads over creating

02 content to raise awareness

03 Changing markets and economy in recession

 Advantages & Unique Selling Proposition

 Theory + real-world case solving

 a strong portfolio building

 Success Rate: boasts a high success rate, with 8 out of

100
% 10 graduates finding a new job in high-tech. This
80%
includes 78% of female graduates without a tech
60%
background and 60% of graduates over 40 years old
40%

20%

0%

Q Q Q Q
1 2 3 4

2020-2022
 Advantages & Unique Selling Proposition

 Reputation: Practicum has trained more than 5000 high-tech

specialists globally, including in the US, Europe, Latin America,
and Israel

 Flexible Learning: designed to be flexible and efficient, allowing

students to combine their studies with work and learn a new
profession without leaving their desk

 we promise our Students a paved route to their dream jobs

within six months of graduation or refund 100% of their tuition
 TripelTen Name Meanings
Inspired by Binary Code: The name
"TripleTen" is directly inspired by the binary
code 101010. In the world of technology and
coding, binary code is fundamental, and this
connection underscores the company's focus
on tech education
the Answer to Life's Ultimate Questions:
In binary, 101010 translates to 42, which
is humorously referred to as "The
Answer to the Ultimate Question of Life,
the Universe, and Everything" in The
Hitchhiker’s Guide to the Galaxy
Reflects Commitment to Quality Education
and Successful Outcomes
The name signifies the company's resolve
to provide the best schooling experience
possible, with high rates of completion and
post-graduation employment
we promise our Students a paved route to
their dream jobs within six months of
graduation or refund 100% of their tuition
The name change represents a new era
for the company, but it also maintains the
energy, excitement, and passion they've
had since day one
It underscores their commitment to being
a beginner-friendly online coding
bootcamp and the best no-risk, high-
reward bootcamp available to students
strategy
TripelTen House Of Knowledge & experts

Making tripelten and its 04 Making technology studies

employees a center of providing accessible
knowledge and value to the
technology-loving community,
A profitable investment in a
and to people outside the
period of economic uncertainty
ecosystem
01 03
International success
“the ones who cracked the code”

Pushing Success stories Emphasizing the internationality

02 of TripelTen
Target audience

 Women and men aged 25-55

looking for a second career

 Newly layoffs

 Generation Z - prefer practical

studies

 The AI generation
 Our Message Carriers

Tutors
advocates
Ad-ops, videos on special
Board members,
advisors

Partners

Tech companies Students

Ngo’s and public organizations
Success stories ,
Blogs, vlogs, social
events
PR
Professor Boaz Golany
Advisory board expert in…   changing world?”
 Ad-ops
 one of the first go-to
sources of knowledge for
journalists/ magazine
articles in related areas
 “Everything will change how artificial
intelligence will affect education for
technological professions.”
 “Employment in times of recession and AI:
how do you choose a profession in a
 "The Future of Industrial Engineering in the
Age of AI“
 "The Importance of Data Analysis in Today's
Tech-Driven World“
 "The Intersection of Marketing Research and
Tech Development“
 "Leveraging Operations Research for
Business Success“
 "The Role of the Military in Shaping Today's
Tech Landscape and Economy.”
PR

Key messages
Please use only when directly asked (relates to the following 3 questions)

?Did you change the name to change your association with Yandex and Russia
No, we changed it because we outgrew the name Practicum and it no longer fit our company’s
personality. The name Practicum is literal and functional; we wanted to choose something that
.reflects our personality and our approach to learning, which is more fun and experiential

?Who is the parent company of this company? Are you still part of Yandex
We are taking all necessary steps this year to become an independent organization that is fully
based in the US. This has always been part of our plans since launching our programs in the US and
.globally, so this is an exciting time for us

If they want to know more detail: We are currently still owned by the Yandex N.V Dutch public
company which is located in the Netherlands. Within a few months we will finish fully separating
from Yandex, becoming our own independent company based in the US. We are already registered
.as a US incorporated business, one of our important steps towards independence
PR

Key messages
?What connection does the brand have to Russia today

We do not have employees still located in Russia. and we are currently owned by a Dutch company
Yandex N.V., a Dutch public company, so we have almost no ties to Russia and are working on our
final separation from Yandex to become a fully independent US based company within the next
few months. We have been working on this for a while and are excited to make it official very
!soon

Other information - Only if directly asked

?Where is your leadership team based

The Senior Leadership Team (SLT) of Tripleten US consists of primarily US team members based in
Seattle, Houston, and New York, with two located internationally who currently reside in the
.Netherlands and Israel
?Who is the CEO of the company and where are they located
?? Our CEO is Misha Yanovich, located in Israel. TripelTen Israel CEO is Iliya
PR

Key messages
 Where is the headquarters of the company?
We are a fully distributed teams based in the US.
We don’t have a headquarters office because we love and believe in remote work.

Our global TripleTen business operates in the US as our largest portion of our business. In the
past two years, we expanded our operations to provide career change opportunities for
people in Latin America/Brazil, Israel and Southeast Asia as well.

 Does TripleTen operate in Russia as well?

TripleTen does not operate in Russia.

 How many employees do you have?

We are growing! We currently have 420 employees total supporting our students!
PR

Success stories

 Inspiring success stories of graduates

who "cracked the code"

 Identifying "star" students ahead of

time

 Promotion on TRIPELTEN's social

media – optional Vlog
 PR
Press release to related outlets
Walla tech, Mako digital, Geektime

An inspirational quoting from Boaz

will boost the message

A new Name and USP

press release
PR
Hot topics for webinars, meetups blogs

 A language model: how does it work and simulate our thoughts?

How does it analyzes the data?

 AI - questions of ethics and morality

 The effects of AI on the world of employment

 expected changes among the tech companies

 How to make better use of CHATGPT?

 How to write a prompt and get exactly what you need?

 Media Partners & campaign
Banners and lead generating article

Prices: as in last received price offers

Date: TBD (2-3 weeks notice)

 Media Partners & campaign

Cracking the code

Cr
“Mossad” style inelegant quiz ac
k
th
e
co
de
 A complementary PR move for the campaign and videos

 Professional puzzle writer

 The solver will win a course of his choice

 Sponsorship at "Simply AI" Podcast

The leading AI podcast

The largest CHATGPT community in Israel is

about 80K and rising

Verbal mentions with a marketing message as

podcast sponsors

A marketing post with a link to generate leads

on Facebook

Posts that give value to the community

Attractive prices
 Project timeline

AUG SEP
JUN JUL OCT
JUN

Decide launch
date Launch?
Crack the code
TBD TBD
Locate success Banner and ads Host an event campaign before
stories campaign with media academic year
partner opens
press release
Sigh Boaz golani
articles two
make a buzz in
webinar with opening of
Meet Ilya, Misha? eco-system on
Boaz + special academic year
Jewish holidays
guest
Thank you!