ENTREPRENEURSHIP

RESOURCE MOBILIZATION
 RESOURCE MOBILIZATION

• Resources are inputs that go into an enterprise

to ensure that activities are carried in
• marketing, production, and management.
Without resources nothing will be produced or
sold.
• Traditionally everyone in need of resources to
go into business looked to the banks
• for assistance.
 RESOURCE MOBILIZATION
• To start business operations you will need
resources. Resources might be financial or non
financial. Resources are inputs that are needed
in the business to carry out the business
operations.
• You the entrepreneur are the most important
resource in the business.
 RESOURCE MOBILIZATION
• There are other resources needed namely
human resources to carry out work, business
• guidelines to assist in a consistent and quality
provision of information, facilities such as
• machines to make work easier, materials to
turn into products or services and funds to
buy resources from outside the business.
 RESOURCE MOBILIZATION
• Mobilising Resources for Enterprise Development
• To mobilize resources you must be well organized.
The following steps can help you mobilise
resources:
• 1. Prepare a business plan;
• 2. List all the type and amount of resources you
need to develop your business;
• 3. Examine funding prospects including yourself,
informal and formal sources;
 RESOURCE MOBILIZATION
• 4. Prepare a fundraising strategy (objectives and
approaches);
• 5. Prepare an action plan;
• 6. Put plan into action
• 7. Monitor the progress of fundraising activities;
• 8. Evaluate the results of the resource mobilization;
• 9. Review the plan;
• 10. Repeat the process