PSDA

SAFETY FIRST
Who we are
Place your
Name of your Venture: Safety First venture
logo here
Why ? 
Explain why do you want to pursue this Business Idea. 
So we pursue this businesses idea because every person have a fear of road accident and as a
famous quote "speed thrills but kills", it represent the fear of road accident. The percentage of
road accident in India is getting higher and higher and the main cause of the most accident is
over speeding. With the help of our product we can try to control road accident and With the
help of this our customer can safely ride or can drive the vehicles.
What ?  Your goal when answering
Provide a brief on what does your venture do.
this slide should be to create
We found that approximately 80 % of the customers that we interviewed are facing this problem.
We chose speed governor as a problem for those two, three & four wheelers who drive their automobile
enough interest about your
at fast speed without thinking about themselves & their family and get killed in accident leaving long venture.
lasting impact on the society. It is mainly recommended for those people so that their life can be insured
and less accident take place.

How ? 
Explain how your venture solves the problem and make its revenue.

So simply it is a device which will get attach to your vehicle and

through setting we can set the maximum speed limit, It will
control the speed of your vehicle and with the help of this we can
try to reduce percentage of road accident in india.
Problem/Opportunity
CONTEXT
When does the problem occur?
In 2018, there were around 151 thousand deaths due The root cause of the problem is over speeding
to road accidents in India. In 2022, there
were 1,55,622 deaths due to road accidents were
registered in India and 59.7 per cent of fatalities
occurred due to over-speeding.
CUSTOMERS
Who has the problem most often?
Mostly Teenagers because
they think over speeding is a
cool think but in reality it is
very dangerous.
Place your
logo here
PROBLEM ALTERNATIVES
What is the root cause of the problem? What do customers do now to fix the problem?
They try to control there speed in their own
it affect both side of the person. but every person is different from others.
Some people try to control there speed but
some person does not try to control there
speed.
EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS
How does the customer feel? What are the disadvantages of the alternatives?
Stressed, depressed and sad after the
heart breaking news of their love once
accident.
QUANTIFIABLE IMPACT 3
What is the measurable impact (include units)?
It cannot be measured in unites.
This table helps you define the problem and existing
market gaps.
Problem Interviews And Surveys Results Place your
logo here

• How many customers did you interview?

30

• What was the interview mode?

Online survey

• How many of them agree this is a problem and wants a

solution?
24
The aim of this slide is to capture the customer
• How many of them said they don't need a new solution? responses to substantiate and validate the problem your
6 venture is solving. Present result analysis of the problem
interviews conducted with your potential customers in
graphical representation.
Market Size Estimation Place your
logo here

TAM

SAM How to calculate market size?

1. Total Addressable market- Automobile Sector
.

2. (SAM), we serve our product in customer segment of two, three

SOM & Four wheelers

3.SOM is basically the two wheeler market where we offer our

product mainly
Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals
• Safety of my family (especially of my son)
He doesnot want to show his
• Safety of others family
identity.

Frustrations
Ethos
Two wheelers drive at a fast speed which may result in
accident
Age: 44
Occupation: Real-estate
Bio
Location: Haryana
• He just wanted to have a speed limiter in his bike so that
Personality he can control himself and control his son, So that he The aim is to collect the
cannot overspeed. information about your ideal
• He wanted to have a speed governor because recently he customer persona who are
ran into an accident in which opposite party was over likely to buy your product or
speeding and due to which he met with a normal accident. service . It will help you tailor
the user experience through
• He also saw that his son was over speeding his bike, so for
targeted design. 
his safety he wanted to have a speed limiter in his bike.

Value Proposition Canvas
we offer customer with a
speed limiter, an inbuild crash
senser and driving assitience.
We are providing road safety
device to avoid misshaping’s
And reduce mortality.
Features like speed limiter
and crash sensor will relief
the tension of family
members and loved once as
it gives an essence of pure
safety.
Place your
.
logo here
I would WANT:
GAIN CREATORS GAINS When being in a situation like on
FIT a highway where there is a limit
PRODUCT/
JOBS of 80/km the person with
SERVICE
obsession will drive their car upto
PAIN KILLERS PAINS 120/km, While in any
mishappning the person injured
is sent to the nearest hospital
after being investigated by the
I would HATE it if:
rescuer which covers a lots of
First pain of the client is not to have control time and without being informed
to the family of person being
on overspeeding second the person being
injured is not informed to the family and injured.
nearest hospitals on time..
Solution Place your
logo here

• We offer a safe Driving Experience by leaving all the worries to us

• Currently the customers are addressing the problem of people being over speeding on highways
and city roads.

• Our solution offers customers the benefit of speed limiter, surveillance and a crash senser that will
automatically send SOS to nearest service centre, Hospitals and registered mobile numbers.

• The details of our offering consist of:

1. Speed Limiter and Surveillance.
2. Crash Senser
3. Driving Assistance
Competition Analysis Place your
logo here

Benefits Competitor 1 Competitor 2 Competitor 3 Competitor 4 Your Venture

GPS GATEWAY BIKE INN TEDI ELECTRO GUARD
Product Accurate gps tracker Crash Sensor for bike Speed limiter All in one safety features Providing crash senser,
riders like dashcam, seatbealt speed limiter, Gps tracker
alarm and gps tracker. all build in one device

Price Rs/-3000 Rs/- 3151 Rs/-4000 Rs/- 15000 In MVP section

Market reviews Good for Gps tracking Useful for bike riders. Cheap alternative Expensive but worth Affordable and all in one
and Affordable And cheap. buying. solution for ultimate
safety.

UVP Open to customization, Light weight Usefull for Cheap alternative, for All in one product with Our product is cheaper
Data Backup bike riders. Easily aches safety. good quality. alternative with all the
on helmet features built in one
device.

Add more as required

Lean Canvas
Place your
logo here

Business Model (Explain with a process diagram)

This canvas explains how

the venture makes money
(attracts, serves and keeps
customers)
MVP Place your
logo here

• Provide Full product/service description

Pricing
We are providing various options to choose within. Starting From Combination of
GPS tracker and speed limiter @ Rs/- 1500
Crash Sensor and Speed limiter @ Rs/-1250
Driving assistance and Speed limiter @ Rs/-1750
Ultimate safety kit (including all features) @ Rs/-2800
We are providing ultimate safety features in a very affordable price.

Our Product is based on various features starting from Speed limiter it will reduce the speed of the car
according to the set limit or the limit of the road set by RTI where active GPS comes into role which has
two main features one is to tell the system where to reduce or increase the speed limit according to
the mentioned limit and second it send the live location of the person being injured into an accident
with the help of crash sensor. Crash sensor then connects the person to the nearest hospitals, service
stations and registered mobile no. The product is also having an additional feature of driving assistance
which provides accurate judgment of roads and parking assistance.
MVP Validation
What is your MVP
Conclusion:
Test Details: Persevere
Pivot
How long will we test this MVP?
Not conclusive

Who is our target audience for the test? How many of them?

How will we get to that audience?

Results of Test:
Realizations / Insights:
Did enough customers buy? Why or why not?

Did customers pay the price we expected? Why or why not?

Did customers come back to our product or show interest in doing so? Why or Next Steps:
why not?

Did customers recommend our product to others or evangelize about

it? Why or why not?
FINANCIAL PLAN
Start-up Costs Place your
logo here

Explanation:
Forecast P&L
Profit and loss forecast
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC Totals

Sales Place your

Cash sales logo here
Collections from accounts receivable

Other cash receipts

Total Sales 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

COGS
Cost of goods sold 0.00
Gross profit 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Operating Expenses
Salaries and Consultant Fees 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Marketing and Promotion 0.00

Utilities (Electricity etc.) 0.00

Transportation (Shipping, Courier, Taxis etc.) 0.00

Office Supplies 0.00

Repairs and Maintenance 0.00

Office Supplies 0.00

Misc. Expenses 0.00

Interest on Loan

Loss, Theft, Wastage 0.00

Total Expenses 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Result
Net Profit/Loss 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Gross profit margin
Net profit margin

Explanation:

Insert the link of your Financial template

Forecast Cash flow

Cash flow forecast

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Starting Cash Position
Cash Inflows
Total Sales
Cash Outflows
Cost Of Goods Sold
Operating Expenses
New Fixed Assets Purchased
Loan Payments
Total
Result
Change during month
Closing cash position
 Place your
Forecast Balance Sheet logo here

Break-Even Analysis
Balance sheet forecast
Average sales price per unit
The numbers reflected on this Balance Sheet are computed as of :
Average cost of each unit
Assets
Current assets 0.00 Gross profit margin
Cash Fixed costs 0
Petty cash Sales required to break even
Accounts receivable Number of unit sales to break even
Stock on hand (Inventory)
Other Assets
Fixed assets 0.00
Equipment Gross Margin %of Sale s
Furniture
Gross Margin 0
Other Fixed Assets
Total as se ts 0 Total Sales 0

Liabilities Gross Margin/Total Sale s 0.0%

Current liabilities 0.00
Total Fixe d Expe nse s
Accounts payable
Interest payable Operating Expenses 0
Any Other Amounts Ow ed
Long-term liabilities 0.00
Bre ake ve n Sale s in Dollars (Annual)
Loans f rom College
0.0%
Loans f rom Friends and Family
Gross Margin % of Sales
Total liabilitie s 0 Total Fixed Expenses 0
Net asse ts 0
Ye arly Bre ake ve n Am ount 0
Founder's equity
Retained earnings
Monthly Bre akeve n Am ount 0
Current year earnings 0.00
Total equity (should equal ne t as s e ts ) 0.00
Financial Projections Place your
logo here

Year 1 Year 2 Year 3 Year 4 Year 5 Number of existing shares

Number of sales amount to be invested
Value of each sale (Contribution earnings after 5 years
Total Revenue P/E ratio
Capital costs Discount rate
Land and Buildings Number of years
Equipment

Product Development costs

others

Total Estimated terminal value

Expenses (Annual)
Salaries
Present value
Marketing and Promotion
Required ownership percentage
Utilities (Electricity etc.)

Transportation (Shipping, Courier, Taxis etc.) Number of shares needed by investor

Share price
Office Supplies

Repairs and Maintenance

Office Supplies

Misc. Expenses

Earnings (EBDITA)
Unit Economics
Unit Economics Year ……..
P & L/ unit Year ….. CAC
CLV
Revenue
ARPU
COGS
Gross Profit
Gross Profit Margin
Operating Costs
Operating Profit

The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 21.
Assumptions (Year……..)

​Terms Explanation  (For the actual calculations, refer to the Financial Plan Excel sheet link)​
CAC​ (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin

  ARPU​ Total revenue in specific period/Total number of customers during the same period (in currency terms)​
GROSS PROFIT​ Total revenue – Total COGS (In currency terms)​
OPERATING COSTS  Cost of goods sold (COGS) + operating expenses (OPEX)
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization
Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning
of the period
  Sales Plan Place your
logo here

Customer Sales Funnel

Customer Acquisition Plan

TARGET MARKET: 1 2 3 4 5
AUTOMOBILE SECTOR Target Customer Target Customer Channels to be used to Estimated number of Estimated cost to
Segment (Type) Segment (Number) attract the target leads convert these leads to
customer segment actual customers
LEADS:
80% of the customer liked our producted

OPPORTUNITIES/  Early    Professional car drivers    

PROSPECTS: Professional bike riders
First Mover Advantage
adopters:    Automobile showroom
and service center
Parent‘s Emotion Early test rides
Driving schools

CUSTOMER:
Upper middle  Each section of the
class
 Clients:       
society
Middle class Upper middle class
Lower middle class
Middle class

Ensure that the target market numbers are aligned with market sizing .
The sales funnel is for one year          
Go-to-Market Strategy Place your
logo here

• Ensure that you have active social media presence on multiple platforms –
Facebook, LinkedIn, Instagram, Twitter, and others.
• Show your branding video. Ensure that it:
• Is crisp and engaging
• Clearly explains the brand, the venture, its target customers, and unique value
proposition.
• Show your Positioning Statement. Ensure that it clearly states what your product is
and what value it brings to the customer
• Action plan to reach your sales/customer target for the next one year.
• Show your Sales & Distribution model, clearly listing down your channels for both
sales and distribution.

Note: You may use any other template of your choice to pitch for your venture as long as
you cover all information being sought here.
Funding Plan Place your
logo here

How much funds required to reach to the next level Funds utilization strategy (Details)
of the venture? • ?
• ? • ?
• ?
How much have been bootstrapped? If not, why ? • ?
• ? • ?
• ?
How much can be bootstrapped? • ?
• ? • ?
• ?
How much external funding required? If not, why? • ?
• ? • ?
Team Composition
Place your
logo here

Team member 2 Team member 3 Team member 4 Team member 5 Team member 6
Team member 1

Picture Picture Picture Picture Picture Picture

Role/Position: Role/Position: Role/Position: Role/Position: Role/Position:

Role/Position:
CTO CMO COO President CFO/CMO
CEO

Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities
Leadership Customer Collaboration : : :

skills. Skills Vision &

Knowledge Motivation
 What makes us a good team to solve the
problem we chose?
The communication skills between all of us are good
& that is what makes us a good team to solve the
problem we chose.
Thank You!