MOBILE & VIDEO

MARKETING

•PRESENTED BY:
•HALATA ZAHRA
•GAURAV SHARMA
•DEEPAK JAISWAL
 MOBILE MARKETING

Mobile marketing is a multi-channel

online marketing technique focused
at reaching a specific audience on
their smartphones, feature phones,
tablets, or any other related devices
through websites, e-mail, SMS and
MMS, social media, or mobile
applications.
 Mobile Marketing Strategies
When you’re setting out to
create your mobile marketing
strategy, there are a number of
options to consider. Some of the
most important types of mobile
marketing strategies include
SMS marketing, social media
marketing, location-based
marketing, proximity marketing,
and in-app marketing. Here’s
how these mobile advertising
strategies work.
 1. SMS Marketing
SMS marketing is marketing via
text messages. It’s also known as
text message marketing or text
marketing. This is a permission-
based mobile marketing strategy
in which brands send promotions,
deals, coupons and other alerts
straight to potential customers’
phones via text messages of 160
characters or less.
2. Social Media Marketing

Many smartphone owners use them to

Social media makes it easy to create a
access social media. Facebook has
personal connection with your
more than 2.8 billion monthly active
customers via comments and
users, with YouTube, WhatsApp, and
messages. You can also increase brand
Instagram close behind. With all of
awareness and boost your
those users in one place, it makes
conversions with customer referrals
sense to use social media as one of
and recommendations.
your main mobile marketing strategies.
 3. Location-Based
Marketing (GPS)
Location-based marketing uses the
GPS function on smartphones to
help marketers show promotions and
relevant content according to users’
locations. Sometimes location-based
marketing is called geotargeting or
geolocation marketing.
 4. In-app
Marketing
Smart marketers can’t ignore the app
market. According to Business of
Apps the top five apps include TikTok,
Instagram, Facebook, WhatsApp, and
Telegram — but there are hundreds of
thousands of other apps, which is
why in-app advertising has become a
key mobile marketing strategy.
 VIDEO
MARKETING
Video marketing means using
videos for promoting and telling
people about your product or
service. It helps increase
engagement on your digital and
social channels, educates your
audience, and allows you to reach
them with a new medium.
 Examples of
Video
Marketing
Video marketing is all over the
Internet. Look no further than
your favorite brands, your
Facebook, your YouTube
homepage, and there it is:
successful video marketing that
has found its way to your eyes.
Benefits of Video Marketing

• Video helps you connect with your audience. Today, so much of a company's
marketing efforts are designed to help build trust. Video is the bridge that links
what you say to who you really are, allowing customers to peer behind the curtain
and get to know your brand.

• Four times as many customers would prefer to watch a product

video, than read a product description.
THANK YOU