Honda xxx

 New BP Dealer Business Proposal

 BP Expansion / Relocation Proposal
Please Choose one
 Contents
1. Introduction
2. Proposal
1. Location
2. Market
3. Investment Plan
4. Timeline
 1. Introduction
■ Company Profile

Company Name : PT. XXX Company name which used for BP Dealer
Legal establishment : dd mmm yyyy
Share Holder Composition :

NAME SHARE
Mr. A xx %
DLR Photo Mr. B xx %
(Tampak Depan) Mr. C xx %
etc

If the share holder is a

company, please share us
who is the share holder
 1. Introduction
■ Holding & Subsidiaries Group

Photo Photo Photo

Mr. A Mr. B Mr. C

(Share Holder) (Commisioner) (Director)

Photo Photo Photo

Mr. D Mr. E Mr. F

(Manager) (Manager) (Manager)

Honda ABC Honda DEF Honda GHI

 1. Introduction - Current Honda Performance
■ Profile & achievement
1 Dealer Name : Honda ___
DLR Facility : 3S
DLR Photo
This only example, please update with
your performance & market

TPB
Showroom
95% 90% 90%
87%
85%
78%
76%
75%

65% Service Area

Q1'21 Q2'21 Q3'21 Q4'21 Q1'22 Q2'22 Q3'22 Q4'22

Market share City A

20.00% 21.20%
17.50% 18.00% 19.00%
20% 17.00%

10%
Parts Area

0%
2016 2017 2018 2019 2020 2021
(YTD)
 Contents
1. Introduction
2. Proposal
1. Location
2. Market
3. Investment Plan
4. Timeline
 2-1. Location
■ Information & Demographic
South Sulawesi Province demograph This only example, please
South Sulawesi Province Capital city Makassar update with your proposal
Area total 45,764 km2
Population 8.771.970 (2018)
Density 191,68/km2

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GDP/Kapita 24,4 million rupiah (xxx USD) (2016)
Bone Regency demograph
Province South Sulawesi

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Capital city Watampone
Area total 4,559 km2

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Population 717,268 (2010)
Density 160/km2

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Bone Regency GDP/Kapita 24,4 million rupiah (xxx USD) (2016)
Peta provinsi, dengan pembagian

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skala kota/ kabupaten

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Total:
21 Regency & 3 Cities
 2-1. Location
■ Competitor information in Jakarta City

Please show in the maps, including your

nearest other Honda DLR Competitor Information
Proposed Area
2 Km

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1.
Foto Dealer Foto Dealer

3
Km
Km

1.4 Km
1.6
Toyota Daihatsu

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Peta kota/ kabupaten, dengan detail

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proposed location & posisi kompetitor TOYOTA DAIHATSU

O N Foto Dealer
Mitsubishi
Foto Dealer
Suzuki

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MITSUBISHI SUZUKI
Information Competitor
Toyota Daihatsu Mitsubishi Suzuki
Item
(3S DLR + BP) (Outlet) (3S DLR + BP) (3S DLR + BP)
DLR name Tunas Toyota Astra Daihatsu Lautan Berlian Suzuki Persada
Competitor Size* 1,600 m2 1,600 m2 1,600 m2 1,600 m2
# Display Car 4 Units 4 Units 4 Units 6 Units
# of Bay GR / BP 8 Bays / 6 Bays 8 Bays 6 Bays / 5 Bays 12 Bays / 12 Bays

*Estimation
 2-1. Location
■ Detail proposed location

Address :
GPS coordinate :
Land area : xxx m2.
Land width : xxx m
Status : Owned / Rent / under negotiate

Satelite view dari google, mencakup denah

lokasi & beberapa tetangga sekitar Proposed BP Location Photo

Location photo Left view Across view Right view

Location photo Left view Across view Right view

 Contents
1. Introduction
2. Proposal
1. Location
2. Market (PSD)
3. Investment Plan
4. Timeline
 2-2. Market (BP Potensial Service Demand) Template (excel) sheet UIO & IU

■ UIO & IU Forecast Existing UIO estimation by Honda Police Registration

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 UIO 2020
City Name
Item 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 Remarks
New car sales plan
Survival Ratio
Total UIO 96%
Retention
Active Customer
Ratio xx %
IU
BP BP = xx **
Plan
Number of BP Bay
Check DOSP for BP facility category
Facility
Plan
Number of BP SA (A2-6-3 : Bangunan & Tata letak
Number of BP Tech workshop bodi & cat)

* Retention & Visit Freq. using mother DLR data

Based on forecast, we will prepare __ working bay to cover IU demand until YYYY
 2-2. Market (BP Potensial Service Demand) Template (excel) sheet UIO & IU

■ UIO & IU Forecast Existing UIO estimation by Honda Police Registration

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 UIO 2020
City Name 11.500

Item 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 Remarks
New car sales plan 945 1.134 1.247 1.372 1.509 1.660 1.826 2.009 2.210 2.431 2.687
Survival Ratio
Total UIO 12.574 13.023 13.557 14.182 14.907 15.739 16.687 17.761 18.973 20.333 22.439

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96%

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Retention
Active Customer 6.916 7.163 7.456 7.800 8.199 8.656 9.178 9.769 10.435 11.183 12.632
Ratio 55%

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IU

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BP 861 865 870 874 883 892 900 918 937 956 996 BP = 0,10*
Plan

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Number of BP Bay 10 10 10 10 10 10 10 10 10 10 10

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Facilit
Number of BP SA 1 1 1 1 1 1 1 1 1 1 1
y Plan
Number of BP Tech 7 7 7 7 7 8 8 8 8 8 8

* Retention & Visit Freq. using mother DLR data

Based on forecast, we will prepare 10 working bay to cover IU demand until 2030
 2-2. Market (BP Potensial Service Demand)
■ History & Forecast PSD
Klik kanan  edit data

Trend IU Honda xxx

IU GR Capacity GR
7500
6,000

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5000
4,980 5,267
4,712 4,783 4,454 4,788
4,140

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2500 3,549 3,570 3,846
2,840 3,068 3,311

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2,424 2,626

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0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032

CO
IU BP Capacity BP
700
600
600

500 555
504 525
400 469
426 436
401 376 405
300 349
299 323
200 255 276
100

0
98
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032

Based on PSD forecast, we propose ____ BP Dealer Category.

 Contents
1. Introduction
2. Proposal
1. Location
2. Market
3. Investment Plan
4. Timeline
 2-3. Investment Plan
■ Detail investment Plan for BP Dealer
(in million)
Investment Plan
Min. Requirement
Category Remarks
(Area/Qty) Area (m2) Price/m2 Total Remarks

Reception & Lounge 35 m2 xxx m2 IDR xx IDR xx  

Bangunan/ Office Aftersales 15 m 2

xxx m 2
IDR xx IDR xx  
Building Workshop BP 400 m2 xxx m2 IDR xx IDR xx  
Sparepart Warehouse  40 m2 xxx m2 IDR xx IDR xx  
Honda V.I Investment IDR 500 - - IDR xx  
Other Parking 350 m2 xxx m2 IDR xx IDR xx  
Facility Others - xxx m 2
IDR xx IDR xx  
Office Equipment IDR 60 - - IDR xx  
Reception & Lounge IDR 70 - - IDR xx  
Equipment
BP tools & equipment IDR 870 - - IDR xx  
Others - - - IDR xx  
TOTAL IDR x,xxx  

• Minimum requirement disesuaikan dengan kapasitas BP

• Check DOSP for area investment plan (A2-6-3 :

Bangunan & Tata letak workshop bodi & cat)

TOTAL INVESMENT : IDR x,xxx,xxx,xxx

 2-3. Investment Plan
■ Working Capital Plan (in million)

Parts Working Capital

• Forecast IU per month in 1st year : 40 units
• Stock level plan : 1.5 month
• Estimation Parts Sales per IU (Jabodetabek) : Rp. 810,000
• Estimation COGS : Rp. 607,500 (75%)
• Parts working capital : 40 x Rp. 607,500 x 1.5 = 3,279

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Total Working Capital for new DLR is Rp. x.xx Billion
 2-3. Investment Plan
■ Organization Structure Plan STRUKTUR ORGANISASI
HONDA XXX
Management Division Department Staff

Board of Director General Manager Sales Manager Staff

Name Title (Vacant) (Vacant) xx persons
(Vacant) President Director (Vacant)
(Vacant) Vice President Director Branch Manager
(Vacant) Director I (Vacant)
(Vacant) Director II
(Vacant) Director III
(Vacant) Assistant Director

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Company Status Service Manager Staff

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3S + BP (Vacant) xx persons

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Body Paint Manager Staff

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(Vacant) xx persons

Share Holder Composition Part Manager Staff

Name % (Vacant) xx persons
A 20%
B 20% Customer Care Manager Staff
C 20% (Vacant) xx persons
D 20%
E 20% Finance Manager Staff
(Vacant) xx persons

Accounting Manager Staff

(Vacant) xx persons

HRD & GA Manager Staff

(Vacant) xx persons
 2-3. Investment Plan
■ Brand & Product of Paint Material
No Brand of Paint Material Product Name
1. ... ...
...

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dst.

■ BP Technician Status

TO
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No Manpower Status Status Empolyee
1. BP Technician Permanent / Sub-contract
2.
3.
dst.
Foreman/QC BP
SA BP

C O Permanent
Permanent
Permanent / Sub-contract
 2-3. Investment Plan
■ Income Projection & ROI
Template (excel) Sheet Tabel Sisa Nilai
Investasi

Tabel Perhitungan Nilai Investasi

PT. xxx

No. Item Nilai

1 Initial Investment [3S+BP] (exclude Land & units stock)  IDR xx
2 Profit Before Tax [3S+BP] (from Grand Opening - Current)  IDR xx
Profit / Remaining Investment IDR xx
3 Additional Investment for BP Investment  IDR xx
4 Total Investment IDR xx

Total Investment for BP is Rp. xx

 2-3. Investment Plan
■ Income Projection & ROI (From BP Only) Template (excel) Sheet Income statement & ROI
1st Year 2nd Year 3rd Year 4th Year 5th Year 6th Year 7th Year 8th Year 9th Year 10th Year
REMARKS
2023 2024 2025 2026 2027 2028 2029 2030 2031 2032
Body & Paint Plan (include labor & parts)
Body and paint incoming unit (unit)
Gross Sales / unit
Total gross sales - - - - - - - - - -
Gross profit / unit body and paint *
Total gross profit body and paint - - - - - - - - - -
Total Gross Sales - - - - - - - - - -
Total Gross Profit - - - - - - - - - -
Gross Profit Ratio (%)

Operating Expense (BP)

Gaji **
Bonus dan THR **
Insentif BP
Biaya Listrik
Biaya Telpon dan Internet
Biaya PDAM
Biaya Rupa - Rupa
...
Total Operational Expense - - - - - - - - - -
Operational Expense Ratio (%)

PROFIT BEFORE TAX - - - - - - - - - -

PROFIT BEFORE TAX RATIO (%)

Investment (Building + Equipment) Rp -

ROI

Return of Investment
Cumulative Return of Investment

Return of Investment projection on YYYY (x years after grand opening)

 2-3. Investment Plan
■ Income Projection & ROI (From 3S+BP) Template (excel) Sheet Income statement & ROI
1st Year 2nd Year 3rd Year 4th Year 5th Year 6th Year 7th Year 8th Year 9th Year 10th Year
REMARKS
2023 2024 2025 2026 2027 2028 2029 2030 2031 2032
Sales Plan
Average sales per month (units) - - - - - - - - - -
Number of sales (units)
Gross Sales / unit
Total gross sales - - - - - - - - - -
Gross Profit / unit
Total gross profit vehicle - - - - - - - - - -
General Repair Plan (include labor & parts)
Average Service IU per month (unit) - - - - - - - - - -
Service incoming unit (unit)
Gross Sales / unit
Total gross sales - - - - - - - - - -
Gross profit / unit service
Total gross profit service - - - - - - - - - -
Body & Paint Plan (include labor & parts)
Body and paint incoming unit (unit)
Gross Sales / unit
Total gross sales - - - - - - - - - -
Gross profit / unit body and paint
Total gross profit body and paint - - - - - - - - - -
Total Gross Sales - - - - - - - - - -
Total Gross Profit - - - - - - - - - -
Gross Profit Ratio (%)

Operating Expense (3S, Finance, GA Division)

Gaji
Bonus dan THR
Insentif After Sales & BP
Biaya Listrik
Biaya Telpon dan Internet
Biaya PDAM
Biaya Rupa - Rupa
...
Total Operational Expense - - - - - - - - - -
Operational Expense Ratio (%)

PROFIT BEFORE TAX - - - - - - - - - -

PROFIT BEFORE TAX RATIO (%)

Investment (Building + Equipment) Rp -

R O I

Return of Investment
Cumulative Return of Investment

Return of Investment projection on YYYY (x years after grand opening)

 2-3. Investment Plan
■ Income Projection & ROI Template (excel) Sheet Income statement & ROI
1st Year 2nd Year 3rd Year 4th Year 5th Year 6th Year 7th Year 8th Year 9th Year 10th Year
REMARKS
2022 2023 2024 2025 2026 2027 2028 2029 2030 2031
Sales Plan
Average sales per month (units) 59 62 65 69 72 76 79 83 88 92
Number of sales (units) 711 747 784 823 864 907 953 1,000 1,050 1,103
Gross Sales / unit 188,820 188,820 188,820 188,820 188,820 188,820 188,820 188,820 188,820 188,820

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Total gross sales 134,251,020 140,963,571 148,011,750 155,412,337 163,182,954 171,342,102 179,909,207 188,904,667 198,349,900 208,267,395
Gross Profit / unit 6,120 6,120 6,120 6,120 6,120 6,120 6,120 6,120 6,120 6,120
Total gross profit vehicle 4,351,320 4,568,886 4,797,330 5,037,197 5,289,057 5,553,509 5,831,185 6,122,744 6,428,881 6,750,325
General Repair Plan (include labor & parts)

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Average Service IU per month (unit) 296 311 326 342 360 378 396 416 437 459
Service incoming unit (unit) 3,550 3,728 3,914 4,110 4,315 4,531 4,757 4,995 5,245 5,507
Gross Sales / unit 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100 1,100

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Total gross sales 3,905,000 4,100,250 4,305,263 4,520,526 4,746,552 4,983,880 5,233,073 5,494,727 5,769,464 6,057,937
Gross profit / unit service 380 380 380 380 380 380 380 380 380 380
Total gross profit service 1,349,000 1,416,450 1,487,273 1,561,636 1,639,718 1,721,704 1,807,789 1,898,178 1,993,087 2,092,742

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Body & Paint Plan (include labor & parts)
Body and paint incoming unit (unit) 255 276 299 323 349 376 405 436 469 504
Gross Sales / unit 2,818 2,818 2,818 2,818 2,818 2,818 2,818 2,818 2,818 2,818
Total gross sales 719,070 778,852 842,441 910,119 982,185 1,058,962 1,140,793 1,228,043 1,321,106 1,420,398

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Gross profit / unit body and paint 1,691 1,691 1,691 1,691 1,691 1,691 1,691 1,691 1,691 1,691
Total gross profit body and paint 431,442 467,311 505,465 546,071 589,311 635,377 684,476 736,826 792,663 852,239
Total Gross Sales 138,875,090 145,842,673 153,159,453 160,842,981 168,911,691 177,384,944 186,283,073 195,627,438 205,440,469 215,745,730

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Total Gross Profit 6,131,762 6,452,647 6,790,068 7,144,904 7,518,086 7,910,591 8,323,450 8,757,749 9,214,632 9,695,306
Gross Profit Ratio (%) 4.4% 4.4% 4.4% 4.4% 4.5% 4.5% 4.5% 4.5% 4.5% 4.5%

Operating Expense (3S, Finance, GA Division)

Total Operational Expense 3,184,150 3,203,400 3,223,071 3,243,177 3,263,733 3,284,754 3,306,256 3,328,256 3,350,770 3,373,817
Operational Expense Ratio (%) 2.3% 2.2% 2.1% 2.0% 1.9% 1.9% 1.8% 1.7% 1.6% 1.6%

PROFIT BEFORE TAX 2,947,612 3,249,247 3,566,997 3,901,727 4,254,353 4,625,837 5,017,194 5,429,493 5,863,862 6,321,489
PROFIT BEFORE TAX RATIO (%) 2.1% 2.2% 2.3% 2.4% 2.5% 2.6% 2.7% 2.8% 2.9% 2.9%

Investment (Building + Equipment) Rp 5,687,000

ROI

Return of Investment 51.83% 57.13% 62.72% 68.61% 74.81% 81.34% 88.22% 95.47% 103.11% 111.16%
Cumulative Return of Investment 51.8% 109.0% 171.7% 240.3% 315.1% 396.4% 484.7% 580.1% 683.2% 794.4%

Return of Investment projection on 2nd year (2 years after grand opening)

 2-3. Investment Plan Jika 1 PT memiliki beberapa
Dealer dihitung secara total
■ Balance Sheet Mother Dealer
PT. XYZ (HONDA AAA BBB)

Per DD MMM YYYY

(in million)
CURRENT ASSETS :     CURRENT LIABILITIES :    

TUNAI / CASH 1,000 HUTANG / ACC. PAYABLE 15,000  

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BANK / BANK 2,000 ...    

PIUTANG / A/R 0 TOTAL CURRENT LIABILITIES 15,000

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PERSEDIAAN / INVENTORY 40,000    

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... LONG TERM LIABILITIES :  

... HUTANG BANK / BANK LOAN 19,000  

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TOTAL CURRENT ASSET 43,000 ...    

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  TOTAL LONG TERM LIABILITIES 19,000

FIXED ASSET :    

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TANAH / LAND 13,000 OWNER EQUITY  

BANGUNAN / BUILDING 9,000 MODAL PEMILIK / SHARE CAPITAL 34,000  

EQUIPMENT 3,000 ...    

TOTAL FIXED ASSET 25,000 TOTAL EQUITY 34,000

     

TOTAL ASSETS 68,000 TOTAL LIABILITIES & EQUITY 68,000

DF Limit = billion
 Contents
1. Introduction
2. Proposal
1. Location
2. Market
3. Investment Plan
4. Timeline
 2-4. Timeline of New BP Facility

2023
Activity
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Des

Proposal q s

Appoinment s

Layout approval s s

Permit s s

Construction / Standardization s s

Recruitment man power s s

Start Operation s

New BP Facility construction will finish & Grand Opening in Mmm-YYYY O

　 Thank you
dd/mmm/2022