HOSPITALITY

TRENDS
Matiash Victoriia
 Digitalized guest experiences have become increasingly popular in the hospitality industry in
recent years, as guests are looking for a more personalized and convenient experience during
their stay. This trend involves the integration of digital technology into every aspect of the
guest's journey, from booking and check-in to room service and check-out.
 One of the main benefits of digitalized guest experiences is the ability to offer a more
personalized experience. For example, hotels can use data from guests' previous stays to
tailor their experience, offering personalized recommendations for restaurants or activities in
the area. This can help to build a stronger relationship with guests and increase loyalty.
 Another benefit is the convenience factor. Guests can use their smartphones to book a room,
check-in, order room service, and even control the lighting and temperature in their room.
This eliminates the need for physical keys or interaction with hotel staff, which can save time
and reduce the risk of contact with others during the pandemic.
 Hotels can also use digital technology to streamline their operations and reduce costs. For
example, they can use automated check-in kiosks and chatbots to handle common guest
inquiries, freeing up staff to focus on more complex issues. This can also help to reduce wait
times and improve overall guest satisfaction.
 Digitalized guest experiences are a
growing trend in the hospitality industry,
where hotels and other businesses are
increasingly using digital technology to
enhance the guest experience.
 This trend is being driven by changing
consumer preferences, as more travelers
expect a seamless and personalized
experience that incorporates technology.
Digitalized guest experiences can
include everything from mobile check-in
and keyless room entry to in-room
tablets and virtual concierges.
 One example of digitalized guest experiences is the use of mobile apps to streamline check-in
and check-out processes, allowing guests to bypass the front desk altogether. This not only
saves time but also reduces physical contact, which has become particularly important during
the COVID-19 pandemic.

 Another example is the use of in-room tablets that allow guests to control various aspects of
their stay, such as room temperature, lighting, and entertainment options. This technology can
also be used to provide personalized recommendations and offers based on the guest's
preferences and past behavior.
 Virtual concierges are also becoming more common, providing guests with access to
personalized recommendations and services without the need for a physical concierge
desk. This can include everything from restaurant reservations to booking local tours and
activities.
 Overall, digitalized guest experiences are helping to create a more seamless and personalized guest
experience, while also improving operational efficiency and reducing physical contact. As technology
continues to evolve, we can expect even more innovative digital solutions to emerge in the hospitality
industry.
THANK YOU FOR
ATTENTION !