MARKETING

ENVIRONMENT
 01 MARKETING ENVIRONMENT

OUTLINE
02 THE
MICROENVIRONMENT

03 THE
MACROENVIRONMENT
01
MARKETING
ENVIRONMENT
MARKETING ENVIRONMENT
includes the actors and forces outside marketing that affect marketing
management’s ability to build and maintain successful relationships
with target customers.
 02
THE MICRO
ENVIRONMENT
 The Microenvironment

1 2
The Company Suppliers
Work together with all the
company departments and work Marketers and suppliers work
towards the goals together to create and deliver
customer values.
 Marketing
Intermediaries

Physical Marketing Financial

Resellers
distribution services intermediaries
firms agencies
 The Micro Environment

4 5 6

Competitors Publics Customers

Successful marketing Companies provide their Understanding who your
strategies must be offerings in communities that customers will enable you to
implemented after support them, they have an effectively reach them
consideration of your obligation to satisfy those
competition communities.
03
THE MACRO
ENVIRONMENT
 The Macro Environment

Political Economic Social

New taxes, Fiscal Inflation and Demographics, Cultural trends,
policy, Trade tariffs Interest rates Popolation analytics

Technological Legal Environmental

Innovation, Automation, Consumer laws, Climate, Geographical
Technological awareness Labor laws location, Stakeholder
POLITICAL FACTORS

These factors include environmental and trade

restrictions, political stability, and business
policy.
ECONOMIC FACTORS

Economic factors play a huge role in

terms of a company’s prospects in a
market.
SOCIAL FACTORS
Social factors take in a wide swath of elements, such
as:

• Cultural norms and expectations

• Health consciousness

• Population growth/decline

• The age distribution of a population

• Career attitudes.
 TECHNOLOGICAL
FACTORS

These factors encompass the innovations and

developments in technology that impact an
organization’s operations, as well as the rate of
technological change.
 LEGAL FACTORS
ese factors include changes to legislation impacting
employment, industry regulation, licenses and
permits, and intellectual property.
 ENVIRONMENTAL
FACTORS
Environmental factors refer to affecting the physical
environment, like:

● Climate change

● Pollution

● The scarcity of raw materials

● The growing concern over companies’ carbon

footprints.
 MERCURY

Starbucks Mercury is the closest planet to the Sun

and the smallest one in the Solar System

PESTLE
Analysis VENUS
Venus has a beautiful name and is the
second planet from the Sun. It’s
terribly hot
 STARBUCKS PESTLE

Political Economic Social

Technology Legal Environment

THANK
YOU