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IT TRENDS,

ISSUES, AND
(& Its
CHALLENGESImpact on
Various Fields)
▶ Let us start by considering the Human Genome Project. What
started out many years ago as a mapping expedition has today
taken on broad and deep dimensions. The ultimate impact of
human genomics on Science, Medicine, Culture, Society, and
Politics is still unfolding and accelerating.
▶ According to EDUCAUSE, the 2019 Top 10 IT Issues reveal that after a
decade of preparing (2009 - 2019), IT leaders are eager to use data and
technology to address our mission of student success. This is a new era of
technology is ushering in myriad opportunities to apply data that supports
and advances our higher education mission. This threshold is similar to the
one science stood on in the late 20th century: the prospect of employing
technology to put genetic information to use meaningfully and ethically.
Much in the same way, higher education must first "sequence" the data
before we can apply it with any reliability or precision. And so we dub the
2019 Top 10 IT Issues the Student Genome Project.
The 10 issues cluster into three themes, which
are: 1) Empowered Students; 2) Trusted Data;
and 3) 21st- Century Business Strategies.
EMPOWERED
STUDENTS
The first theme is “Empowered Students”. In the drive to improve

student outcomes, institutional leaders are increasingly focused on
individual students, on their life circumstances, and on their entire
academic journey. Leaders are relying on analytics and
technology to make progress. Two issues center on this theme.
Number two, Student Success, and number four, the Student-
Centered Institution.
TRUSTED
DATA
Our second theme is “Trusted Data”. Institutional leaders are

collecting, securing, integrating, and standardizing data in order
to use data meaningfully and ethically. Half of our top 10 list fall
under this theme. Number one, Information Security Strategy,
number three, Privacy, number five, Digital Integration, number
six, Data- Enabled Institution, and number eight, Data
Management and Governance.
21ST CENTURY BUSINESS
STRATEGIES
Our third theme is 21st Century business strategies. This is the

leadership journey, in which institutions address today's funding
challenges and prepare for tomorrow’s more competitive
ecosystem. Institutional leaders are embedding technology into the
overall institutional strategy and business model. Three issues relate to
this theme. Number seven, Sustainable Funding, number nine,
Integrative CIO (Chief Information Officer), and number ten, Higher
Education Affordability.
▶ The EDUCAUSE 2019 Top 10 IT Issues represent a set of
challenges and tactics. By addressing these challenges through
the “Student
Genome Project”, higher education leaders can Empower Students,
can Understand Data, & can Adopt the Business Strategies
that a 21st Century Enterprise Needs for Success.
STUDENT GENOME
PROJECT
DATA IN THE
INTERNET
▶Furthermore, when we talk about these issues, trends and challenges, we
come up with its effects in the daily lives of people, and in a much larger
scale, to the different sectors and industry. Basically, our information in the
physical world is as important as our information in the virtual / online world.
As a matter of fact, in the Human Genome Project, half of the issues talks
about the concept of
“Trusted Data” that promotes how future student-leaders should collect, secure,
integrate, and standardize data in order to use data meaningfully and
ethically in the different fields of work. In the modern society, we are living in
a world full of applications where we willingly shovel all the data related to us
without any hesitation, more or less. But do you know that the private business
organizations collect this data, store it, and use it for their personal benefit? It
could be that the experts, who collect the data, analyze your preferences
and dictate your conduct based on it.
▶ The concept has gained significant prominence among various sectors.
Following are the primary sectors impacted:
1. Banking and
Financial
The banks have direct access to entire repository of customer

financial data. For instance, they know how much salary has
been credited in your account, how much went into your
savings account, how much money was expended to the utility
service providers, etc. This data acts as a cornerstone for further
decision making like screening of loans, offers that they can
provide to the customers, risk assessment, cross selling of
different products like insurance, etc.
2. Media and
Entertainment
Traditionally, media was limited to newspaper and

magazine. With the growth of technology, the internet
has given immense power to the layman. The
technological and digital revolution in the form of big
data has offered several benefits to media owners,
gaming companies, TV channel owners and video
publishers. The broadcasters collect a large amount of
data which helps them to gain deeper insights on
customer behaviour and their preferences. Through
this data, the media also gains information about the
programs which customers subscribe and unsubscribe;
based on this information, the channels can decide a
slot for telecasting a specific show. Also, by
analysing the data, TV channels will be able to target
and engage the audience in a persuasive way.
3.
Healthcare
▶ The big data technology has the power to change the landscape of the
healthcare industry. There was a time when the medical records of the
patients, including the diseases and medicines were kept at a single place as
a historical record. Nevertheless, with the advent of technology the
healthcare industry will be able to offer holistic care to the patients, improve
care personalization, enhance the levels of patient care, analyse the
healthcare trends across various hospitals and do many more things which
will improve the standard of healthcare. All this helps in identifying the
health outcomes of a patient, predict the preventive care strategies that
needs to be taken, and optimize the overall efficacy of the hospital.
4.
Education
▶ Technology has penetrated in almost all areas of
our live. With the digitization of classrooms, big
data will have a huge impact on the education
industry too.
We are now moving from traditional classroom
education to video-based lectures which make
learning more interactive. This technology will help
educational institutions to discern the learning styles
of students and enhance the teaching methods to
make education more effective.
▶ This data collection will further help institutes in
devising strategies for meeting career goals. In short,
with big data the educational institutes will be able
to better address the challenges faced by
students, will get hands-on information of student’s
interests and based on that they can develop the
career strategy and c a n guide them a c c ordingly.
Big data contributes to the evolution of progressive
learning methodology.
5.
Agriculture
▶The role of Big Data in the field of agriculture cannot be
ignored. It helps the farmers in yield prediction which in turns
helps them to know what to plant and where to plant. One
important area of its application is risk management; by
helping farmers evaluate the chances of crop failure and even
improve the overall feed efficiency, this technology can save
crop damage caused by alternating weather conditions.
6. Online Retail
(Business)
▶Top online retailers like Flipkart, Amazon, Urban Clap
have rose to heights of popularity in the last few years.
They have created a whole new class of individuals
who have got accustomed to shopping at the comfort
of their home instead of visiting the physical stores.
While shopping at home definitely beats our hassle of
commuting, we cannot ignore the fact that how online
retail companies are using the information provided by
us to create opportunities for them. With the help of
big data, the online retailers can predict our
consumption habits and persuade us to buy goods.
Apart from that, this data will also help them in the
process of supply chain.
CHALLENGE
SThough
▶ the big data has created a revolution in the field of IT, a key question,
about localization, remains unanswered; should the data of Indian consumers
be stored in India only? Well, it only makes sense because local storage would
ensure the availability of information for legal reasons. Major companies like
Amazon, Google, Microsoft, and IBM should expand their operations and be
mindful of data rights. It is a key challenge for this industry. Understanding the
grievance of the situation, the government should formulate a legal framework
for data security and sharing. For this, we may have to perhaps wait till the
next elections results are out and a new government is appointed. But one
thing is inevitable, big data technology will put digital India at par with the
developed nations.
▶ Generally speaking, the year 2019 and the upcoming years, we will see
insurgence of various technologies and along with paving the way for start-ups,
they will also envelop established businesses. These new age technologies like
big data will soon become mainstream and will further help conceive novel
business models.
SOURCE(S)
: https://www.educause.edu/research-and-

publications/research/top-10-it-issues-technologies-and-trends/2019

▶https://www.itproportal.com/features/how-big-data-will-impact-
different-sectors/

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