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CAPRA

FOR THE PEOPLE WHO WANT MORE


Marque

● A progressive company
● Seeks to reduce emissions through other avenues.
● An electric and hybrid car manufacturer which offers
- Style
- Performance
Target Market/Rivals
Potential gap in the market for a high performance hybrid hatchback.

- No current vehicle on the market thats a hybrid performance hatchback producing over
250BHP and 400NM torque.
- Current Hybrid rival is the Golf GTE.
- Current Petrol rivals are the Yaris GR, Golf GTI, Hyundai I30N, Megane RS.

(Autocar, 2021) (Motor1, 2021) (TopGear, 2021)


Initial Design Ideas
- < £40,000
- FWD Performance Hatchback
- 5* EURO NCAP Rating
- 50+ MPG (CarScoops, 2021)

- 250+ BHP
- 350+ NM Torque
- 5 seats

(Autoevolution, 2021)
(UKMotor1, 2021)
Powertrain Performance
Compan Engine Top
y Model Drive size Engine type Fuel Gearbox Hybrid Power Torque Speed 0-62
Fiesta 3 Cylinder 6 Speed
Ford ST FWD 1.5T Turbo Petrol Manual No 197 290 143 6.5
In-line 3 6 Speed
Toyota GR Yaris AWD 1.6T Cylinder turbo Petrol manual No 257 360 142 5.5
In-Line 4 6 speed
Hyundai i20N FWD 1.6T cylinder turbo Petrol manual No 201 275 142 6.2
In-Line 4 6 speed
I30N FWD 2.0T cylinder turbo Petrol manual No 276 392 155 6.1
Civic In-Line 4 6 speed
Honda Type R FWD 2.0T cylinder turbo Petrol manual No 306 400 169 5.7
In-Line 4 6 Speed
Golf GTI FWD 2.0TSI Cylinder Turbo Petrol DSG No 245 370 155 6.2
Golf 1.4TSI In-Line 4 6 Speed Yes - Plug
GTE FWD Hybrid Cylinder Turbo Petrol DSG In 241 400 140 6.2
Megane 4 cylinder 6 Speed
Renault RS FWD 1.8T turbo Petrol EDC No 300 420 158 5.7
7 Speed
Audi RS3 AWD 2.5T 5 cylinder Petrol DSG No 395 500 155 3.8
Cooper
Mini SE FWD 0 Motor Electric - Yes 184 270 93 7.3
Dimensions (mm)
Wheel size Number of
Model Width Width(mirrors) Height Length Wheelbase (inches passengers Boot space (L)
Fiesta ST 1735 1941 1469 4068 2489 18 5 311
GR Yaris 1805 1805 1455 3995 2560 18 4 174-207
i20N 1775 1440 4075 2580 18 5 352
I30N 1795 1400 4335 2650 19 5 381
Civic Type R 1877 2076 1434 4557 2699 20 4 420
Golf GTI 1789 1478 4287 2627 18 5 374
Golf GTE 1789 1484 4287 2627 18 5 273
Megane RS 1875 2058 1447 4364 2672 19 5
RS3 1851 1984 1436 4389 2631 19 5 335
Cooper SE 1928 1432 3845 2495 17 4 211
Emissions Weights and Loads Safety Cost
MPG(averaged Fuel Tank Gross vehicle NCAP Rating
Model ) CO2(g/Km) Euro Stage size(l) Kerb Mass(kg) mass (kg) (Star) OTR Price (£)
Fiesta ST 40.4 158 6.2 42 1262 1635 5 25,690
GR Yaris 34.4 186 6 AP 50 1280 1645 5 32,500
i20N 40.4 158 6 40 1190-1220 1650 4 24,999
I30N 39.8 163 6 50 1429-1509 1950 5 33,750
Civic Type R 36.7 193 6 46 1380-1420 1760 4 35,400
Golf GTI 38 155 6 50 1312 1860 5 32,300
Golf GTE 180 27 0 40 1500 1960 5 36,700
Megane RS 33.4 190 6 50 1447 1931 5 33,580
RS3 31.4 205 6 55 1570 2075 5 50,900
161
Cooper SE (equivalent) 0 0 - 1440 1770 4
Structural Loading
Bending Loads (N)

Dynamic Load (min) 41202

Dynamic Load (max) 50031


Torsional Loads
Static Load (min) 13734
2666.6
Static Load (max) 16677
Torque (Nm) 66667 Nm
Dynamic Factor 3
Total Stiffness (Kt) Nm/
(Nm/rad) 20000 rad Equivalent Load(min) 61803
Height of Bump (m) 0.2 m 75046.
Equivalent Load(max) 5
Track Width (m) 1.5 m
Safety Factor 1.5
Structural Loading (Contd.)

Max Bump Height Tyre Details

0.4690 Tyre width (mm) 245


H Max (m) 40625
Aspect Ratio 45
6253.8
Torque Max (Nm) 75 Radius (inch) 19

Wheel Diameter(mm) 592.85


Structural Loading (Contd.)

Longitudinal Loads Lateral Loads (N)


(kN)
30901.
Longitudinal Load 16.233 Lateral Load (Min) 5
(Min) 81544
37523.
Longitudinal Load 19.712 Lateral Load (Max) 25
(Max) 49017
Centre of Mass 0.5
Step Height (mm) 200
Car logo

Catch Line:
“Capra, for the people who want more.”
Concept Sketches
Concept Sketches
Air intakes
Concept designs
Concepts
Interior
Dash cluster
Ergonomics

Based on 1970 US data 50% of the male population

Foot pedal sizes (figure 1)

Human body ergonomics and anthropometrics (figure 2)

Figure 1

Figure 2
EURO NCAP: Interior Safety Equipment

To achieve 5*s the Capra I-Bex will use;

● Front Airbag (Steering Wheel/Dash)


● Side Head Airbag (Driver, Passenger, Rear)
● Side Chest Airbag (Driver, Passenger)
● Side Pelvis Airbag (Driver, Passenger)
● Belt Tensioner (Driver, Passenger, Rear)
● Belt Load Limiter (Driver, Passenger, Rear)
● Isofix (Rear)
● Airbag Cut Off Switch (Passenger) (Euro Ncap, 2021)
UK Legislation

EU/UK Safety Legislation Requirements -


● Crumple Zones
● Airbags (Front/Rear/Sides)
● Anti-Lock Braking System (ABS) Required from 2004+
● Electronic Stability Control. Required from 2014+
● Seat Belts
● Chassis/Roof Strength
● Emissions Regulations (Euro 6)
● Noise Pollution

Not Required But Essential -


● Traction Control System
● Head Restraints
On The Road Price (OTR)
OTR Starting from £39,000

- VAT (20%) = £7200


- Delivery Fee (subject to dealership. Avg £600)
- Registration (£55 Gov.uk)
- Road Tax (£145 Per Annum) - Euro 6 Emissions
- Number Plates (Avg £30)
- Car Price = £32500

- VW make approximately 5% profit on each vehicle sold (CarDealerMagazine,


2021) .

GTE = £36,000. So £1800 profit per car.


What we plan to do in the future -

1. Transition to 100% electric vehicles by 2030


2. Larger scale of production. Aim to manufacture several million of
each vehicles.
3. Expanding the vehicle range into SUV’s, estate and small cars.
4. Implement more sustainable materials.
5. Introduce self-driving and autonomous vehicles.
Any Questions ?
References
(Autocar, 2021). Accessed 18/11/21, retrieved from https://www.autocar.co.uk/car-review/volkswagen/golf-gte

(Motor1, 2021) Accessed 18/11/21, retrieved from https://www.motor1.com/news/392090/toyota-gr-yaris-revealed/

(TopGear, 2021) Accessed 18/11/21, retrieved from https://www.topgear.com/car-reviews/hyundai/i30n

(CarScoops, 2021) Accessed 18/11/21, retrieved from


https://www.carscoops.com/2020/08/driven-2019-honda-civic-type-r-does-what-no-other-hot-hatch-can/

(UKMotor1, 2021) Accessed 18/11/21, retrieved from


https://uk.motor1.com/news/298004/renault-megane-rs-trophy-price/

(Autoevolution, 2021) Accessed 18/11/21, retrieved from


https://www.autoevolution.com/news/ac-schnitzer-makes-mini-s-cooper-se-more-electrifying-without-boosting-power-
155942.html

(CarDealerMagazine, 2021) Accessed 18/11/21, retrieved from


https://cardealermagazine.co.uk/publish/how-much-profit-do-car-manufacturers-make-on-new-cars-the-truth-versus-p
erception/234641

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