Swami Vivekananda Institute of

Modern Science
Paper name Business research methods
Paper code BBA 301
BBA
Department 3rd semester
Semester 26405021087
Roll no. 21264200501
Reg no. 0061

Conocfep
t survey Presented by:
Sanjay Kumar Giri
 Survey: Introduction
• A type of research to collect the data and facts about
some certain situation or issue from the target population
existing in surroundings having relevance to the nature of
study.
• Surveys are of data collection in
method
information is which through oral or
gathered questioning. written
• Surveys are based on the desire to collect information
(usually by questionnaire) about a well defined issue or
situation (hypothesis) from the well defined population.
 Continued…
• Data collection through survey involves persuasion of
respondents and then on some level social interaction
between the respondents and the research interviewer.
• Surveys are now used in all areas of life. For example
business, politics, agriculture, industry, education, media etc.
 Characteristics of an effective
Survey
• Regardless of the type of survey instrument you plan to
employ, there are certain characteristics surveys must
meet. They are:
– measurable survey objectives
– sound research design
– effective survey question design
– sound sampling strategy, when needed
– effective survey response strategy
– meaningful data summary
– effective data display and reporting.
 Purpose of Survey
• To provide someone with information (to describe
the situations).
• To explain the situations (analytical surveys).
• Problem identification & solving.
• To measure the change.
• To study attitudes, behavior and habits.
• To examine the cause-effect relationship.
• To study the characteristics.
• To formulate a hypothesis.
• To test a hypothesis.
• Decision making.
 Types of Surveys
Descriptive Survey
• A descriptive survey attempts to picture or document
current conditions or that is, to describe
attitudes what exists at the
moment.
•Examples:
Audience survey to determine the program taste.
• To study the changing values, life style by the effect
of some special type of program.
 Continued…
Analytical Surveys
• An analytical survey attempts to describe and
explain why certain situations exist. Here we
examine two, or more variable to test our research
hypothesis.
Examples:
• How life-style effects the T.V. viewing habits.
• Impact of war games on teenagers.
 Some more types…
• 1- Factual surveys: Respondents act as reporters.

• 2- Opinion surveys: Respondents expresses his

view point opinion.

• 3- Interpretative surveys: Interpretation

Example: Why do you read
newspapers?
 So much for your interest and
attention

Prof . Ashi sh acharya si r

I would like to express my deepest
Prof. Shalini mitra mam
thanks to This project would not have been possible without them