Survey

STUDENT: Shqipdona Shehu PROFESSOR : Hysen Kasumi

May, 2023
 WHAT IS A SURVEY ?

 A survey is a tool for collecting data from a sample

of people.
 Surveys are used in a social variety of fields such
as : marketing, social science research and also
public opinion polling to gather information about
people’s attitudes, opinions, behaviors and
experiences .
TYPES OF SURVEYS
 ONLINE SURVEYS

 These are surveys that are conducted

online, usually through a survey platform or
website .
 They can be sent via email or social media .
 They can be completed on a computer or
mobile device .
 Telephonic surveys

 These are surveys conducted over the

phone .
 They are usually conducted by a live
interviewer , but can also be conducted
using an automated system.
 FACE TO FACE SURVEYS

 This is a survey method that involves interviewers

directly communicating with respondents face-to-
face.
 They can be conducted in a variety of settings for
instance : in office, in the streets etc.
 PAPER SURVEYS

 This is a survey that is printed on paper and is

filled out by hand.
 It’s a traditional method that has been used for
many years to collect data from people.
 Advantages and disadvantages of Surveys

 Surveys are a cost-effective way to collect data

from a large group of people. Also they can collect
data from a large number of people in a relatively
short amount of time. However , surveys can be
time- consuming to design and administer. Lastly ,
people may not answer truthfully or may not fully
understand the questions being asked , which can
lead to inaccurate data.
THANK YOU FOR YOUR TIME !