Research Process

Is a process of systematically collecting

information
* identified problem
* analyzing the data
* and the basis of evidence
1. The research selects a problem area and specifies
research question
2. The researcher examines review existing reand
researches data bases to review existing results
and define terms.
3. The researcher selects a research design
4. The researcher determines the research method
3 common aspects

• Where and when the research will occur

• With whom specifically the research will be done
• How will analyze the information and data collected
5. The researcher describes and selects the
respondents of the study
6. The researcher conducts the study
7. The researcher analyzes the data and determine the
implications of the researches
8. The researcher publish the results of his study
QUANTITATIVE
VS
QUALITATIVE
 Quantitative
 Is characterized by the use of statistical analysis
 is used to quantify the problem by way of generating numerical data or data that can be
transformed into usable statistics.
 It is used to quantify attitudes, opinions, behaviors, and other defined variables 
 uses measurable data to formulate facts and uncover patterns in research.
 Quantitative data collection methods include various forms of surveys – online
surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews,
telephone interviews, longitudinal studies, website interceptors, online polls, and
systematic observations.
 Qualitative
 is primarily exploratory research
 It involves collecting data within natural settings
 Data are verbal not numerical
 Is concerned with the process of activities and events as they are with results from those
activities or events
 They analyze data through inductive reasoning rather than statistical procedures
  It is used to gain an understanding of underlying reasons, opinions, and motivations. 
 It provides insights into the problem or helps to develop ideas or hypotheses 
 Some common methods include focus groups (group discussions), individual interviews, and
participation/observations. The sample size is typically small, and respondents are selected to
fulfil a given quota.