UNRAVELING THE WORLD

OF PROGRAMMATIC
ADVERTISING

By Adzmode
INTRODUCTION
Programmatic advertising refers to the automated buying and selling of
advertising space in real-time through the use of software and algorithms. It
is a data-driven approach that streamlines the process of buying and
delivering digital ads, optimizing targeting and placements to reach specific
audiences.
In programmatic advertising, advertisers utilize demand-side platforms
(DSPs) to manage their ad campaigns. These platforms allow advertisers to
set their targeting parameters, such as demographics, interests, location, and
browsing behavior. Advertisers can also specify their budget and bid for ad
placements.
When a user visits a website or mobile app,
an auction process takes place in real-time.
Ad exchanges act as intermediaries,
connecting DSPs and SSPs, and facilitating
the bidding process. The DSPs analyze user
data and preferences in milliseconds and
place bids for ad impressions that match
their targeting criteria. The highest
bidding DSP wins the auction, and its ad is
instantly displayed to the user.
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tips for conversion rate optim
ization

BENEFITS OF
PROGRAMMATIC
ADVERTISING

PRECISE
TARGETING
Advertisers can reach specific
audiences based on various data
points, increasing the chances of
reaching the right customers with
relevant ads.
REAL TIME
OPTIMIZATION
Automated algorithms can analyze
data in real-time, allowing
advertisers to optimize their
campaigns and adjust targeting
parameters to improve performance.
EFFICIENCY AND
SCALABILITY
Programmatic advertising eliminates
the need for manual negotiations and
reduces administrative overhead.
Advertisers can reach a large
number of potential customers
across multiple platforms and
devices.
INCREASED
TRANSPARENCY
Programmatic platforms provide
detailed insights and analytics,
allowing advertisers to monitor
campaign performance, view
impressions, clicks, conversions,
and other key metrics.
PERSONALIZATION

Programmatic advertising enables

dynamic ad creation, allowing
advertisers to deliver personalized and
relevant messages to individual users.
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GROWTH STATISTICS OF lead generation strategies

PROGRAMMATIC ADVERTISING

Programmatic advertising has experienced significant growth in

recent years. According to eMarketer, global programmatic ad
spending reached $127.8 billion in 2020, accounting for
approximately 85% of total digital display ad spending. The trend is
expected to continue, with estimates projecting programmatic ad
spending to reach $147.33 billion by 2023.
Mobile programmatic advertising has been a
major driver of growth. With the increasing
adoption of smartphones and mobile internet
usage, advertisers have shifted their focus to
mobile platforms. According to Zenith's
Programmatic Marketing Forecast, mobile
Video advertising has gained significant
programmatic ad spending accounted for
traction within the programmatic landscape.
73% of total programmatic ad expenditure in
The rise of streaming services, online video
2020.
consumption, and the popularity of social
media platforms like YouTube and Facebook
have contributed to the growth of
programmatic video ads. According to
eMarketer, programmatic video ad spending
in the U.S. was projected to reach $29.24
billion in 2021.
 The emergence of connected TV has opened
new opportunities for programmatic
advertising. CTV refers to streaming content
on internet-connected televisions, and
programmatic buying allows advertisers to
reach audiences through targeted ads on these
Programmatic audio advertising, which
platforms. According to eMarketer,
includes ads on music streaming platforms
programmatic CTV ad spending in the U.S.
and podcasts, has also seen steady growth. As
was projected to reach $9.88 billion in 2021.
more people consume audio content through
digital channels, advertisers are leveraging
programmatic capabilities to reach targeted
audiences. According to eMarketer,
programmatic audio ad spending in the U.S.
was expected to reach $2.13 billion in 2021.
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TIPS FOR PROGRAMMATIC marketing strategy for small
businesses
ADVERTISING
Utilize the targeting capabilities of
The emergence of connected TV has opened
programmatic advertising to reach your
new opportunities for programmatic
desired audience. Leverage data points such
advertising. CTV refers to streaming content
as demographics, interests, browsing
on internet-connected televisions, and
behavior, and contextual targeting to ensure
programmatic buying allows advertisers to
your ads are shown to the right people at the
reach audiences through targeted ads on these
right time.
platforms. According to eMarketer,
programmatic CTV ad spending in the U.S.
was projected to reach $9.88 billion in 2021.
Audience Targeting

Clearly Define Campaign Objectives

TIPS FOR PROGRAMMATIC
ADVERTISING
precise targeting, don't neglect the importance
Data plays a crucial role in programmatic
advertising. Ensure that you have a robust
data management strategy in place. Leverage
your first-party data and consider using
third-party data to enhance your targeting
and optimization efforts.
While programmatic advertising offers
of creative elements. Develop visually
appealing and compelling ad creatives that
are tailored to your target audience. Test
different variations to optimize for
engagement and conversions.

Creative Optimization
Data Management
TIPS FOR PROGRAMMATIC
ADVERTISING
Programmatic advertising can be susceptible
to ad fraud. Implement fraud prevention
measures, such as using reputable ad
verification and brand safety tools, working
with trusted partners, and monitoring
campaign performance regularly to detect any
suspicious activity.
Ad Fraud Prevention
Regularly monitor your programmatic
campaigns and leverage the real-time data
and insights provided by your platform.
Analyze performance metrics, identify trends,
and make data-driven optimizations to
improve campaign effectiveness. Adjust
bidding strategies, targeting parameters, and
creative elements as needed.
Campaign Monitoring and
Optimization
TIPS FOR PROGRAMMATIC
ADVERTISING
Programmatic advertising allows you to reach
users across multiple devices. Consider
implementing cross-device targeting strategies
to deliver a cohesive and seamless experience
to your audience as they move between
devices.
Cross-Device Targeting
Work with programmatic partners that
provide transparency in terms of ad
placements, viewability, and performance
metrics. Access to detailed reporting and
analytics will enable you to assess the success
of your campaigns and make informed
decisions for future optimizations.
Transparency and Reporting
 WHY DIGITAL MARKETING
AGENCY?
It involves planning and implementing strategies,
monitoring campaigns, analyzing data, and making
adjustments to optimize performance. By outsourcing these
They have a team of professionals who stay updated with
tasks to a digital marketing agency, businesses can save time
the latest trends, strategies, and best practices in the
and focus on their core operations while the agency handles
industry. By working with an agency, businesses can tap into
the marketing activities.
this expertise and benefit from their knowledge to create
effective marketing campaigns.

Hiring and training an in-house digital marketing team can

be expensive. It requires investing in hiring, training,
salaries, benefits, software, and tools.

Digital marketing agencies invest in advanced tools,

software, and technologies to enhance their marketing
capabilities. These tools help with tasks such as keyword
research, competitor analysis, social media management,
analytics, and reporting.
 WHY ADZMODE?

MORE THAN 800 HAPPY MANAGING DIGITAL

CLIENTS ACROSS THE MARKETING SINCE 2011
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DELHI CERTIFIED DIGITAL
MARKETING STRATEGIES
MARKETERS

100% TRANSPARENCY IN
OPERATIONS AND AD
BUDGETS
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