UNIVERSITY OF LUCKNOW

VIRAL MARKETING
RESEARCH

BY PRAKHAR SAXENA
ROLL NO. 190012145017
MBA(5 year) SEM VII
2019-2024
 CONTENTS
 1. What is Viral Marketing?
 2. Three Elements of Viral Marketing
 3. Channels for Viral Marketing
 4. Techniques of Viral Marketing
 5. Advantages & Disadvantages
 6. How to make content viral?
 7. Example of Viral Marketing
 WHAT IS VIRAL
MARKETING?
 Viral Marketing is the marketing
strategy which helps to
promote/viral
(message/information/emotions
etc) in the fastest way possible
with the help of social network.
Viral Marketing is a form of word of
mouth marketing which aims to result
in a message spreading exponentially.
It takes its name from a virus because
of the similarities that marketers aim to
emulate:
 It is easily passed on.
 The number of people who have been
“infected” grows exponentially.
 Three Elements of Viral
Marketing
 To integrate incentives and triggers into the
content that motivate consumers to forward
content.
 To include an emotional component that
generate response and action from consumers.
 To identify the key online communities and
their influencers on social media, thus
enhancing the content’s sharing ability.
 Channels for Viral
marketing
 Social Networking sites
 Blogs
 Video & photo sharing
 Online Chat rooms
 Word of Mouth
 Millennial
 Word of Mouth
 A marketing method that relies on the social
interaction (e.g. Dialogues) between consumers
who express their opinions and promote a
company’s product or a service.
 Millenials
 The generation of people born between early 1990s
and late 2012s. More commonly known as
Generation Z.
 Gen Z craves social interaction and viral marketing
allows us to share in this phenomenon with our
friends and peers.
 Example: Memes
 Techniques of Viral
Marketing
 Target the appropriate audience and
channels
 Create videos
 Offer valuable product or service for free
 Create emotional appeal
 Do something unpredictable
 Advantages & Disadvantages
ADVANTAGES DISADVANTAGES

• High credibility • Repetitive ideas won’t

• Low cost work
• Great reach • Low chances of being
• High efficiency successful
• Can often backfire
• Fake advertising/spam
How to make content viral
 Content must be sufficient to deliver
the message or transfer to other
people easily.
 Content must be available free-of-
cost.
 Content must be compelling enough
to trigger the audience’s emotions to
generate the much needed response.
 Example of Viral
Marketing

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