Media and

Information Literacy

COM1
What is your concept of the
subject itself?
•MEDIA
•INFORMATION
•LITERACY
Media
•plural of ‘medium’
•a particular form or system of
communication (newspaper,
radio, television, websites, and
the like)
Media
•Refer to the presentation of
material using both words
and pictures.
Information
• ideas from our brain that are
written or jotted down in a
piece of paper, posted in a
website, or shared to other
people.
Information
•It is any entity or form that
provides the answer to
question of some kind or
resolves uncertainty..
Literacy
• the ability to read and write
• is always associated with a
set of tangible skills,
particularly reading and
writing.
Literacy
• It is a fundamental human
right and the foundation for
lifelong learning.
UNESCO, 2003
Media Literacy
• a repertoire of skills and
capacities
• the ability to access, analyze,
and respond to a range of
media (Sargant, 2004)
Media Literacy
• having access to the media,
understanding the media, and
creating/expressing oneself
using media
(Buckingham and
Livingstone, 2005)
Information
Literacy
• constitutes the abilities to
recognize when information is
needed and to locate, evaluate, and
effectively use, and communicate
various information in its various
formats.
Recap
•What is communication?
•How about Mass Communication?
•What model of communication supports
Media and Information Literacy?
•Tell something about Shannon-Weaver
Model of Communication.
•How about to Berlo’s Model?
Turow’s Eight Elements/Cycles of
Message
• Source
• Encoding
• Transmitting
• Channels
• Decoding
• Receiver
• Feedback
• Noise Interference