Baljit Kaur, Anagha Nataraj, Montu Gambhir, Priyanka Yadav Competitive advantage is vital for any organization to survive. Data Science provides different ways for competitive advantage • 1. Speed: Data Science enables organizations to view real time KPI's and insights from large data sources which was not possible earlier. • 2. Volume and Variety of data : Data science makes it possible for organizations to crunch and process large volumes and types of data. • 3. Forecasting/Future trends: Data science enables organizations to predict future trends and plan business strategy. Example : Inventory planning. • 4. Personalization at scale: Data science makes it possible to personalize media/promotions for millions of customers. Example - Amazon, Flipkart etc. • 5. Efficiency and low cost: organizations want to use data to bring efficiency and simplify processes. Example : Walmart low operational cost and strong supply chain. Important aspect of Data science is Data Analytics which help to find market insights and allows companies to make better decisions.