Louis

Vuitton
Beautiful Sonu
B.Voc –ID-2nd Year
www.dezyneécole.com
 Louis Vuitton The Luxury Brand
Louis Vuitton is a prestigious luxury fashion brand
renowned for its exquisite craftsmanship and iconic
designs. Established in 1854 by Louis Vuitton, the
company originally specialized in creating high-
quality travel trunks and luggage.
Case Study
Louis Vuitton
In The Global Luxury Shopping Landscape, London Has Been A Fixture For Many Decades, And
For Just As Long, Louis Vuitton Has Been Present Here. In Fact, The British Capital Was The
Very First Foreign Outpost Of The French Brand, And The Maison Louis Vuitton On New Bond
Street Has Became One Of Its Most Prominent Global Showcases. Needless To Say, The Brand Is
Much Aware Of Necessity And Prestige To Retain A High Profile Here, And Following A Lengthy
Revamp Of The Aforementioned Store, Its Good To Go For At Least The Next Decade. At 17,500
Sq.Ft. (1,626 Sqm.) Spread Across Three Expensive Floors, It Ranks Among Louis Vuitton’s
Biggest Retail Space In Europe, And Features A New Interior Design By New York City-based
Designer And Longtime Collaborator Peter Marino. The Updated Aesthetic Is Signalled From
Afar By Way Of Colour-infused Window Installations, And Above All, An Equally Colourful And
Almost Cartoon-like Explosion Of Vuitton Icons Which Has Been Attached To The Façade On
Street Level. Interestingly, Its Not Just A Revamp, But In Fact, The Entire Building Has Been
Redeveloped To Create Entirely New Space, Including Three Double Volume Spaces Clad In
Limestone Which Add Unprecedented Grandeur To The Shopping Experience.
Beyond fashion, Louis Vuitton has also expanded its
presence into the realm of art, philanthropy, and
sustainable practices. The brand actively supports
cultural initiatives, operates its own foundation
dedicated to promoting creativity, and has implemented
various sustainability measures to minimize its
environmental impact.

Today, Louis Vuitton stands as a true icon of luxury,

synonymous with impeccable craftsmanship, timeless
style, and unparalleled prestige. With its extensive range
of products and a global network of boutiques, the brand
continues to captivate the hearts of fashion enthusiasts
worldwide, embodying the essence of French savoir-faire
and the art of travel.
The Louis Vuitton logo has become a symbol of luxury,
craftsmanship, and status. Its association with the brand's
long-standing reputation for excellence has made it highly
sought after and instantly recognizable. The logo's presence
on Louis Vuitton products signifies authenticity and serves as
a mark of distinction for those who appreciate fine
craftsmanship and timeless style.

The design of the logo is characterized by its elegant and

symmetrical composition. The letters "LV" are rendered in a
stylized, cursive font, often accompanied by floral motifs,
stars, or other decorative elements.
 Key-Points
Retail store of louis Vuitton

Select Store Location of

Store
• Structural Marketing
Architecture of store, Doors / Windows , Shape od • Product Mix , Product Line
store , Depth , Front shape , • Signature Product
Flooring , Ceiling , Frame on window , • Brand Ambassador
Pillar in middle , Stairs placement , Lift etc. • Customer lifestyle and Social Class
• Design • USP
Element of Design , Design of principles • Advertisement
Elements of Branding , Mood , Theme
Wall display , Emotional connection with customer
• Planning
Target Customers , Anthropometrics ,
Brand Identity .
 Location
• Location – England, New Bond St,
London
• Landmark – United Kingdom
• Store Location – Corner Store
• Area – 17,500 sq.ft.

• Luxury brand known for signature

monogrammed handbags, luggage &
more.
Front Of Store

Outside, a gigantic explosion of louis Vuitton’s monogram icons takes over

the stores’ frontage in a full spectrum of colour, setting the tone for the in-
store experience. louis Vuitton's 17,500 sq ft London Maison has been
completely reimagined, starting from its reconstructed exterior to its new
generation of interiors.
Inside, a double-height gallery-cum-shop, featuring 43 artworks throughout — from 25 artists including site-
specific commissions from Sarah crowner, Jim lambie, josh sperling, Farhad Moshiri, and matt Gagnon. there are
also installations from James Terrell, andrenas Gurski, Alex Katz, Tracey emit, among others. The Campana
brothers’ ceiling-hung Cocoon chairs, from LV’s Objects Nomads collection, hang in the double-height atrium
carved out of the second floor. 
TOPIC OR IDEA
A sweeping double helix-shaped staircase crafted in ceruse oak, which
stands as a sculpture, slightly off-center. in the main atrium, beneath
four cocoon chairs by the campana brothers, is a space is dedicated to a
permanent selection of objects nomads, the collection of designer travel
and home-related objects that launched in 2012. these giant
architectural spaces feature seating and furniture custom made by
Marino. the architect has also curated a series of vintage pieces from
designers including Enzo Mari and Pierre paulin.

• Treads, risers, and balustrade are coursed oak

• In mens­wear, which is below-grade, custom seating
is backdropped by a double-helix spiral stair rising
through three of the shop’s four floors.
The PMA team cut away sections of the second floor to
create a double-height void, resulting in an element akin to a
vast skylight, bathing the ground floor’s accessories and
leather goods and women’s clothing and shoes on two with
bright, cheery light.
“Uncluttered and open,” is the architect’s description, not
worried in the least that he removed valuable selling floor
area. That’s because his vast retail-design experience has
shown that spaciousness and room to roam encourage
customers to linger and spend more time—and ultimately
more money. (Furthermore, the abundant space allows them
to easily social distance once the economy is back in full
swing.)

• James Terrell's First Blush glows in

women’s, where load-bearing beams
are painted Vuitton’s sig­nature
saffron.
 CREDITS
Now that bright and cheery had been
addressed, joyous and happy were next.
That’s where art comes in. An esteemed
curator, Marino personally selected the
project’s 43 pieces, including five
commissions from 25 artists.

• Farhad Moshiri’s embroidery on canvas appoints the jewelry salon.

• C-print in men’s, Donald Moffett’s wall panel in women’s, Chris
Martin’s celestial canvas in the stairwell, then again in the jewellery
salon’s embroidered portrait by Farhad Moshiri.
• Moshiri.
• Morris’s sculptures are
similar to ones of hers at
Maison Louis Vuitton Place
Vendome in Paris.

Jim Lambie’s gleeful zigzag of vinyl strips on the

secondary stair’s landing, treads, and risers, and,
perhaps most notably, James Terrell's rectangular
light piece, which morphs from violet and buttercup
to orange and red, high up on a second-floor wall.
• Oak, MDF, and LEDs • Men’s features a Martino
compose the Light Stacks by Gamper table and an Andreas
designer Matt Gagnon. Gursky C-print.
• In a women’s
fitting room,
Floris Wubben’s
end table coor­
dinates with Andy
Warhol wallpaper.

• Morris’s sculptures
are similar to ones of
hers at Maison Louis
Vuitton Place
Vendome in Paris.
 Brand Ambassador
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