• Diversity and inclusion refer to a company's mission and

practices that promote a diverse workplace

• Diversity and inclusion are not only about diversity itself but
The everyone wants, like fair treatment and organizational flexibility 
• Diversity and inclusion should be a business strategy, not just an
takeaways HR program. However, many senior executives believe HR is
responsible for implementing these programs.
• Companies often measure the success of their diversity and
inclusion efforts by looking at measurements such as employee
productivity and turnover. 
 Indian Advertising,
diversity is reduced to
cultural stereotypes

Indian advertising often falls short in

reflecting true diversity and tends to rely on
cultural stereotypes. (Hindu – muslim)

Gender roles are often traditional (women

are working) 

Caste and religion are only reflected only in

festive advertising 
 A season of selective diversity

•  Indian advertising still lacks full representation of diversity in

our society.
• Actor Nandita Das has been fighting against the glorification of
fair skin in Indian culture for many years
•  Advertising has a significant influence on shaping attitudes and
perceptions on both positive & negative bias
• Certain ads, like Fastrack's 2013 commercial featuring two
women, have shown positive examples of diversity
Fastrack Ad
 Increased diversity in the
workforce

•  Increasing diversity in the workforce brings several business

benefits. 
• A study conducted by McKinsey in 2014 revealed that
companies with racial and ethnic diversity in leadership
positions are 35% more likely to have higher financial returns
compared to industry averages. 
•  P&G, a well-known company, discovered that diverse teams
deliver sales results that are 5% better than those of
homogeneous teams. 
UrbanClap Ad
 Acts & Ads
• Diversity should be seen as the norm
rather than something exceptional. 
• Advertisements have a significant
impact, even if it‘s Similarly,
initiatives such as dedicated
consumer call centers for people with
hearing disabilities and including
braille texts on product packaging, as
done by L'Oreal's brand La Roche-
Posay in France, are essential steps
towards inclusivity.
 Not a party game
• Many marketers and advertising agencies use
diversity as a trendy topic to grab attention and
appear relevant.

• Women's rights activist Afrin Sopariwala from

the US believes that brands pretending to care
about diversity actually do more harm. Their
understanding of diversity is often inaccurate,
and their approach lacks a long-term perspective.
Dove Ad
 Chennai’s Loyola college opens
its gate for transgender

• Mirthulla & Diya- two trans

genders
•  Both of them will go to
college to pursue their dreams
•  Mirthulla’s family rejected her
•  With help of social
organisation she got admission
in Loyola college 
•  Pursuing higher education is
not easy for trans genders 
•  Six trans genders have been
passed from this institute
27 year old got Zomato to
list disabled – friendly
restaurant
• Nipun Malhotra, a 27 year old
was denied entry in restaurant
• Through accomplishment of
disability right activist zomato
search feature adds a filter:
Disabled – friendly
• Incident sparked outrage in
social media with
#shameOnKeya
• Five months after the incident
Nipun got the zomato list the
disabled friendly restaurants
 Wheelchair is my
throne: Virali Modi
•  Virali Modi- Disability
rights activist started a
petition to make Indian
Railways disabled friendly
• Suresh Prabhu made train
stations “Divyang Friendly”
• Disability friendly was
introduced in
Chennai ,Kochi, Hyderabad
and in Orissa    
•  High & lows of activism