Scribd Logo
Upload

Welcome to Scribd!

  • McDonalds Final

    Uploaded by

    Lakhwinder Lucky
    2 views8 pages
    McDonald's was unsuccessful in Iceland and left the market in 2008 after the financial crash. Some barriers to McDonald's entering the Iceland market included a lack of product customization to local tastes, difficult weather conditions, expensive labor costs that increased product prices, logistical challenges due to Iceland's isolation, strong local competitors like Tommy's burger joint, legal restrictions on importing agricultural products, and unpredictable exchange rates. Strategies McDonald's could use to potentially re-enter the Iceland market in the future include setting up their own infrastructure, frequently changing their menu, focusing on high-traffic marketplaces, altering their marketing strategy through franchising and targeting tourists, importing raw materials to avoid import taxes, financing through equity and debt, utilizing government incentives

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    McDonald's was unsuccessful in Iceland and left the market in 2008 after the financial crash. Some barriers to McDonald's entering the Iceland market included a lack of product customization to local tastes, difficult weather conditions, expensive labor costs that increased product prices, logistical challenges due to Iceland's isolation, strong local competitors like Tommy's burger joint, legal restrictions on importing agricultural products, and unpredictable exchange rates. Strategies McDonald's could use to potentially re-enter the Iceland market in the future include setting up their own infrastructure, frequently changing their menu, focusing on high-traffic marketplaces, altering their marketing strategy through franchising and targeting tourists, importing raw materials to avoid import taxes, financing through equity and debt, utilizing government incentives

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    2 views8 pages

    McDonalds Final

    Uploaded by

    Lakhwinder Lucky
    McDonald's was unsuccessful in Iceland and left the market in 2008 after the financial crash. Some barriers to McDonald's entering the Iceland market included a lack of product customization to local tastes, difficult weather conditions, expensive labor costs that increased product prices, logistical challenges due to Iceland's isolation, strong local competitors like Tommy's burger joint, legal restrictions on importing agricultural products, and unpredictable exchange rates. Strategies McDonald's could use to potentially re-enter the Iceland market in the future include setting up their own infrastructure, frequently changing their menu, focusing on high-traffic marketplaces, altering their marketing strategy through franchising and targeting tourists, importing raw materials to avoid import taxes, financing through equity and debt, utilizing government incentives

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    McDonald’

    s
    corporation

    I’m Lovin’ It
    McDonald’s and the globe
    • McDonald’s is an American food chain company that was founded in 1940
    as a small restaurant.
    • Since then, McDonald's is the world's largest restaurant chain by revenue,
    serving over 69 million customers daily in over 100 countries in more than
    40.000 outlets as of 2021.
    • In a few countries, McDonald’s was not successful because of various
    circumstances and Barriers.
    • One such country is Iceland where McDonald’s left the market in 2008
    after a financial crash.

    2
    Barriers for
    McDonald’s to enter
    in Iceland market.
    Lack of product Customization:

    Products available are already accepted but


    have same menu whole world.

    Weather:

    Weather makes it difficult to make business.

    Labor:
    Expensive for Mc d and affected prices of its product.
    Logistics
    A lack of connection with your neighbouring countries or within the country.

    Competitors
    Competitors like Tommy’s burger joint which was there for a long and captured Iceland as a whole

    Legal restrictions
    Importing agricultural products to Iceland was 24 % which was reduced to 11% in 2018 but an import
    from the U.S nearby 20%.

    Exchange Rates
    Difficult to predict,

    Internal management problems


    Macdonald’s company was highly indebted with foreign currencies when they bankrupt
    Strategies to overcome in future
    Setting up basic infrastructure
    They can install their own machinery and infrastructure and storage

    Marketing information management


    Keep changing their product menu

    Focus on marketplaces
    Finding the best locations in Iceland according to the demands like they can open more branches as those
    locations

    Change in marketing strategy


    They can use different strategies like franchising and focus on tourist places
    Utilize internal resources:
    Importing raw materials and avoid taxation on these imports

    Financing:
    Finance their business with equity and debt equally

    Government incentives:
    Take advantage of government incentives

    Promotions:

    7
    THANK YOU

    Love Soni- 4467946

    Bhawna- 4438771

    Lakhwinder-4466809

    Varinder- 4492923

    You might also like