What is a sponsored student project?

A live brief for students, created in collaboration

with a business or other external organisation. A
business need is addressed by the project and UAL
is paid a fee.
What is a sponsored student project?

A live brief for students, created in collaboration

with a business or other external organisation. A
business need is addressed by the project and UAL
is paid a fee.
How does a Sponsored Student Project
work at LCC?

1. Project brief
2. Creative brief
3. Students briefed
4. Present concepts
4. Present final designs
How does a Sponsored Student Project
work at LCC?

1. Project brief
2. Creative brief
3. Students briefed
4. Present concepts
4. Present final designs
How are they funded?

Company pays fee for the project.

Fee includes additional teaching

time, resources, licensing of LCC
and UAL brand, PR support and IP
purchase of work from students.

Profit is returning to the course.

How are they funded?

Company pays fee for the project.

Fee includes additional teaching

time, resources, licensing of LCC
and UAL brand, PR support and IP
purchase of work from students.

Profit is returning to the course.

Two LCC sponsored student
projects in 2014

1. Paperchase
2. Elephant and Castle Forum
Paperchase

Company wanted new ideas for

products based around the theme of
“greetings”. Wrote an open brief
leading to a high number of designs.

Students from BA (Hons) Graphic and

Media Design, BA (Hons) Illustration
and Visual Media, BA (Hons)
Animation and BA (Hons) Surface
Design.
Paperchase

Company wanted new ideas for

products based around the theme of
“greetings”. Wrote an open brief
leading to a high number of designs.

Students from BA (Hons) Graphic and

Media Design, BA (Hons) Illustration
and Visual Media, BA (Hons)
Animation and BA (Hons) Surface
Design.
“It felt like working in industry which is a
really good experience to have before I go
out in to the real world after university.”

BA (Hons) Animation student

“As a brand creativity is at the absolute heart, and
we’re delighted to support grassroots student
talent.”
Paperchase Director
Elephant and Castle Forum

Forum of local businesses, property

developers, Southwark Council and
community groups.

Wanted ideas for a new Wayfinding

system for pedestrians using Elephant
and Castle during major
redevelopment. Wrote a tight brief
with clear requirements because they
knew what the desired outcome should
be.

Students from BA (Hons) Graphic and

Media Design.
Elephant and Castle Forum

Forum of local businesses, property

developers, Southwark Council and
community groups.

Wanted ideas for a new Wayfinding

system for pedestrians using Elephant
and Castle during major
redevelopment. Wrote a tight brief
with clear requirements because they
knew what the desired outcome should
be.

Students from BA (Hons) Graphic and

Media Design.
“I learnt how to put together a concept
for a product that I wouldn’t be making
myself, instead I had to persuade a client
that they should produce my design.”

BA (Hons) Graphic and Media Design

student
“Working with London College of
Communication has brought into focus
the creative spirit of the Elephant and
Castle.

The opportunity to combine student

ingenuity with the needs of local
businesses and residents has been
both rewarding and inspiring.”
Director, Central
 Find out more

Matt Guy

020 7514 6554

matt.guy@lcc.arts.ac.uk
 Find out more

Matt Guy

020 7514 6554

matt.guy@lcc.arts.ac.uk
 Find out more

Matt Guy

020 7514 6554

matt.guy@lcc.arts.ac.uk