FACULTY OF MANAGEMENT STUDIES

A Comprehensive Project on
Consumers Perception Towards Titan Watches in
Vadodara City

MBA (PIET)
BATCH (2021 – 2023)

By
Ms. Sanjeevani
210614200309
Mr. Ankur Undhad
210614200300
MBA SEM IV
 Company Information
•Titan is the largest watch company in India and the fifth largest
in the world.

•Titan manufactures over 90 million watches across 30 countries

and cumulative.

•Titan Industries was established in 1984 as a joint venture

between the Tata Group and Tamil Nadu Industrial Development
Corporation (TIDCO).

•The company set up its corporate office in Bangalore

(Karnataka)and its watch manufacturing facility in Hosur (Tamil
Nadu).

 
 Literature Review

Arati Birder's (2018) research, titled "A study on market study of

sonata and Casio watches," reports the results of a market analysis
of these two watch brands there are two major watch manufacturers.
That's what they did with all the ads, websites, social media,
newspapers, journals, etc., at the end of the day, since that's what
their market position and presentation required. The socioeconomic
cost was a major factor in this study's results and its stated goals.
Based on the chi-square analysis of the responses, we may classify
the respondents into three groups: high, medium, and poor
performers.
 Objective of the Study

 To analyse consumer perception towards Titan Watches.

 To identify the sources of awareness of Titan Watches by the Titan

industry.

 To a complete understanding of Titan's watch market share.

 To Interested in the level of brand loyalty among our target
audience.
 To identify the marketing strength of the Titan watches Industry.

 To obtain suggestions for improving the watch’s product and

services of Titan Industries.
 HYPOTHESIS

H0: There is a significant different between consumer

perception towards titan watches in Vadodara city

H1: There is no significant different between consumer

perception towards titan watches in Vadodara city

H2: There is significant relationship between Price and

Consumer perception towards titan watches.

H3: There is no significant relationship between Price and

Consumer perception towards titan watches.
 Research Methodology

•Research Design – Descriptive Research Design (Cross Sectional

Study)
•Source of Data – Primary Data , Secondary Data
•Data Collection Method – Survey Method
•Population – Citizens of Vadodara
•Sampling Method – Non Probabilistic, Convenience Sampling
•Sampling Size – 176 respondents
•Data Collection Instrument – Structured Questionnaire
 Results and Findings

 Just 12% of those surveyed were in favour of You were swayed by

the watch's price based on its visual design. In the beginning, 8% of
responders lured you to this watch. This isn't a significant number.
For 58% of those polled, this watch's opening statement was what
attracted them in. According to the respondents, this watch pulled in
22 percent of them in the first place.

 66% of those polled said Thirty percent of those polled preferred the
Titan brand the most. 40% of those who responded The most
preferred brand is Fastrack.
 Limitations of the study
• The fact that the user's data is being gathered and a
behavioural profile is being created is the biggest
drawback.

• The customer may be guided toward a set of

recommendations based on their profile.

• Consumers struggle with some choices due to a lack of

prior experience or information about the available options.

• There may also be an intangible emotional factor at play

throughout the decision-making process.
 Conclusions / Suggestions
• According to the results, consumers take great satisfaction in
displaying their possession of the most technically advanced,
dependable, and high-performing timepiece available to them.

• The quality, beauty, style, and novelty of a watch are crucial to its
success, since timepieces are a rapidly evolving commodity.

• The firm must, therefore, continue its efforts to enhance the

quality of its timepieces, launch new types with a refreshed
appearance, and decrease the price range of its goods in order to
maintain and grow its consumer base.

• Titan watches have been shown to provide not only remarkable

but also very satisfying performance. If the firm implements its
customers' ideas, it may become even more successful.
Thank You