Professional Documents
Culture Documents
Billboard Concept
Billboard Concept
Background is
simple. Makes the
Cocacola's emotional appeal to the audience, Using the Text and Font of
audiences emotion of the Christmas season, saying that cocacola stand out.
you'll find happiness when you open cocacola
Title and Slogan, is on the
Text on billboard is Colour Scheme: Yellow,Red,Dark Red,White. can, on the billboard.
same font and In a small view is hard to
colour of drink text. see however plays off the
Appealing to the audience emotion of
retro audience due FOMO, As if they missed
to the font style and the event fully they might
colours. be curious on what the
Following the old advert was.
style of retro The location of
colours being bright where drink is being
vibrant colours. sold, Is important
because I felt that
including the image
of the drink and the
location would be
the eye catcher in
the advert
Background is full of
text. However is an
unetablished brand.