UPN, PASIÓN POR

TRANSFORMAR
VIDAS

FINAL FEEDBACK
RETROALIMENTACIÓN
FINAL

Ms. Laura Pamela Quintero Ramírez

E-mail: laura.quintero@upn.edu.pe
INDEX
Topics

Recovery of Previous Knowledge

Module Achievement

Development of Topics (Sub Topics)

Conclusions

Metacognition: Tell me what you remember

Doubts
TOPICS

1. Sub Topic 1: What is the mission of the company?

2. Sub Topic 2: What is the vision of the company?

3. Sub Topic 3: Goals: Short-term goals and long-term goals

4. Sub Topic 4: Market research: Competitors – SWOT and PEST Analysis

5. Sub Topic 5: Marketing goals

6. Sub Topic 6: Marketing strategy

 MODULE ACHIEVEMENT

By the end of the module, students will be able to create a small

business in Peru for their final exam.
DEVELOPMENT OF TOPICS
1. Sub topic 1: What is the mission of the company?

• A mission statement is a concise

explanation of the organization's
reason for existence.
• It describes the organization's purpose
and its overall intention.
• The mission statement supports the vision
and serves to communicate purpose and
direction to employees, customers,
vendors and other stakeholders.
DEVELOPMENT OF TOPICS
2. Sub topic 2: What is the vision of the company?
• A vision is a vivid mental
image of what you want
your business to be at
some point in the future,
based on your goals and
aspirations.
• Having a vision will give
your business a clear
focus and can stop you
heading in the wrong
direction.
DEVELOPMENT OF TOPICS
3. Sub topic 3: Goals: Short-term goals
Examples of short-term business goals:
• Increase product prices by 3% over
the next three months.
• Hire three new marketing employees
over the next five months.
• Increase traffic on your company's
blog over the next 6 months.
• Implement monthly giveaways for
customers on social media.
“A short-term goal
is something you want to do
soon. Short-term goals can
help you make big changes. A
short-term goal is something
you want to do in the near
future. The near future can
mean today, this week, this
month, or even this year”.
DEVELOPMENT OF TOPICS
3. Sub topic 3: Goals: Long-term goals

The following are examples of long-term “A long-term goal is a

business goals:
goal you want to
• Increase the total income of your company accomplish in the
by 10% over the next two years. future (1 year or more).
• Reduce production expenses by 5% over
the next three years. Long term goals usually
• Increase overall brand awareness in a year take more time, planning,
and a half. and steps than short-
• Increase your company's share in its
market in two years. term goals”.
DEVELOPMENT OF TOPICS
4. Sub topic 4: Market research: Competitors – SWOT Analysis
DEVELOPMENT OF TOPICS
4. Sub topic 4: Market research: Competitors – SWOT Analysis
 DEVELOPMENT OF TOPICS
4. Sub topic 4: Market research: Competitors – SWOT Analysis

Characteristics of
SWOT Analysis
Video
 DEVELOPMENT OF TOPICS
4. Sub topic 4: Market research: Competitors – SWOT Analysis

How to perform
the SWOT
Analysis
Video
 DEVELOPMENT OF TOPICS
4. Sub topic 4: Market research: Competitors – PEST Analysis

PEST Analysis
Video
DEVELOPMENT OF TOPICS
4. Sub topic 4: Market research: Competitors – PEST Analysis
 DEVELOPMENT OF TOPICS
5. Sub topic 5: Marketing Goals
You should set SMART goals
that are relevant to the
business´s overall aims
demonstrated in the case
study. These should relate
to:

- Market share
- Brand awareness
- Identifying target
markets
- Sales
DEVELOPMENT OF TOPICS
6. Sub topic 6: Marketing Strategy
DEVELOPMENT OF TOPICS
6. Sub topic 6: Marketing Strategy
Like a marketing plan, your marketing strategy should cover the four “Ps” of marketing:

1. Product – What you’re trying to sell

2. Price – Profit margins, marketing budget, etc. 
3. Place – What channels or platforms will you use? (For example, will you be
advertising on social media, utilizing email marketing, or going offline?)
Consider where your customers already spend their time for the optimal
marketing locations. 
4. Promotion – What are you trying to achieve? (Are you hoping to build your social
media presence, increase brand perception, promote a new product, or
something else?)
CONCLUSIONS

To create successfully a business we need to stablish apart from the name of the company, the
following topics per group:
➔ Mission
➔ Vision
➔ Goals (3 short-term goals and 3 long-term goals)
➔ Market research (competitors- 12 - SWOT analysis- 12 - PEST analysis)
➔ Marketing goals 3- SMART goals)
➔ Marketing Strategies (3 Strategies for Product, 3 Strategies for Price, 3 Strategies for
Place and 3 Strategies for Promotion)
 MODULE ACHIEVEMENT

Now you are able to create a small business in Peru for your final
exam.
METACOGNITION: TELL ME WHAT
YOU REMEMBER

After discussing all the proper topics during this class, what are you
going to consider in order to create a company in Peru for your final
exam? Please go to Padlet and write some ideas:
https://padlet.com/lquintero20/pmm4qfg2nax3zk1p
DOUBTS

If you have questions, doubts or

comments please write them in
the chat or tell your teacher to
activate your microphone so you
can participate.
Also, you can write your queries in the platform (in
the section “Ask your teacher”) and she will answer
you during the next 24 hours.
GRACIA
S