OSGOOD-SCHRAMM

MODEL OF
COMMUNICATION
 The Osgood-Schramm model shows that both the
sender and the receiver can transmit and receive
the message making it a cycle of communication.
Wilbur
Schramm

It involves encoding, where the sender

translates the message and decoding, where
the receiver creates meaning out of the sent
message. Charles Egerton Osgood
 MESSAGE

ENCODER DECODER

INTERPRETER INTERPRETER

DECODER ENCODER

MESSAGE
 “It is a Circular Model, so that
communication is something
circular in nature”
ENCODER- Who encodes or sends the
message (message originates)
DECODER- Who receives the message.
INTERPRETER- Person trying to understand
(analyzes, perceive) or interpret.
 The Osgood-Schramm model takes into account
semantic barriers, such as the social context and
the differences in background, culture, etc.. This is
Wilbur called field of experience.
Schramm

Semantic barriers or noises dictate the path

of the communication event, especially the
interpretation of the messaged received.
Charles Egerton Osgood
Features of the Osgood-Schramm
Communication Model
Non-traditional – shows a circular (non-
linear) model and assumes a cyclical
process.
Dynamic – accounts for the changes and
the complex multitasking during
communication events.
Features of the Osgood-Schramm
Communication Model
 Simultaneous – Encoding, Interpretation, and Decoding
all take place simultaneously on both parties, therefore
no distinction between sender and receiver
 Semantic noise – suggests that a person’s field of
experience influences the conversation, not just the
actual message being decoded.
ROLEPLAY
 ROLEPLAY
Dissection
• Social Context: Politics – Meeting De Avance – Election
• Campaign Manager John Erish actively talked to the audience to
make them cooperate. He used big movements as cues for applause.
• Campaign Manager John Erish spoke to Captain Francis in a
private, quiet manner, which tells us that they are close and they
have their own private relationship.
 ROLEPLAY
Dissection
• Captain Francis maintained his confident, kind demeanor until the end
to maintain and promote his reputation to get his audience’s attention
and votes.
• Country Woman Monica is a mother in need and was direct to the
point, therefore can be assumed as of lower socio-economic status than
Captain Francis.
 ROLEPLAY
Dissection
• Captain Francis replied with a robotic promise to Country Woman
Monica, and did not hide that he is in a hurry.
• Businesswoman Lou was not shy in showing their wealth. They
have a relationship that centers on their socio-economic standing,
concerning donations and other suspicious deals.
 THANK YOU!
John Erish Simbran
Francis Gabriel Sampang
Monica Profugo
Louella Artel Ramos

GE-Purposive Communication
 Sources
(n.d.). Osgood-Schramm Model of Communication: Definition &
Application. Study.Com. Retrieved July 4, 2023, from
https://study.com/academy/lesson/osgood-schramm-model-of-
communication-definition-application.html

Wrench, J., Punyanunt-Carter, N., & Thweatt, K. (n.d.). 2.4: Models of

Interpersonal Communication. LibreTexts. Retrieved July 4, 2023, from
https://socialsci.libretexts.org/Bookshelves/Communication/Interpersonal_C
ommunication/Interpersonal_Communication_-
_A_Mindful_Approach_to_Relationships_(Wrench_et_al.)/
02%3A_Overview_of_Interpersonal_Communication/
2.04%3A_Models_of_Interpersonal_Communication#:~:text=Osgood
%2DSchramm's%20model%20of%20communication,can%20go%20in
%20two%20directions.&text=Hence%2C%20once%20a%20person
%20decodes,decoding%20into%20a%20continuous%20cycle.