COFFEE SHOP BUSINESS PLAN

Hong Kong
Coffee & Tea

All for customers - customers for

all
 COFFEE SHOP BUSINESS PLAN
1. Description of The Coffee Shop 4. Marketing Plan
1.1. The business idea 4.1. Product
1.2. Vision, mission, core values 4.2. Market analysis
1.3. SWOT analysis 4.3. Marketing strategy
1.4. Long- and short-term goals
2. Customer Analysis
2.1. Description of customers
2.2. Location, number and resources
of customers
2.3. Sale forecast
3. Operations Plan
3.1. Organization of the coffee shop
3.2. Description of major operations
3.3. Analysis of resources needed
1. Description of The Coffee Shop
1.1. The business idea
6 MAIN PRODUCT GROUPS
Coffee Soda Fruit juice

Flower tea Fruit tea Milk tea

1.2. Vision, mission, core values

VISION CORE VALUES

To make well known coffee
shop of the city.
Customer focus
MISSION Responsibility
To provide a friendly, comfortable Quality
atmosphere where the customer
can receive the best drinks, quality Cooperation
services and entertainment at Trust
affordable price.
 1.3. SWOT analysis
Strengths Weaknesses
- Impressive and new decoration style - New brand
- Good product and quality - Not much experience

SWOT
- Enthusiastic, fun, friendly staff - Capital is not much
- Good location
- New services to attract customers.
- Spacious parking
- Nice, clean and cool toilet.

- High demand
Opportunitie

- Potential customers  Making a more effective

- Growth in income per capita
 Strategy to build a foothold, to win marketing strategy
the market
- Be one of the leading brands in
s

 Market expansion strategy  Calling investors to invest

building Hong Kong-style cafes here
- Most of the competitors have not in our coffee shop
yet met the needs of customers
- Competition with competitors
Threats

- Many cafes have opened and  Price strategy  New product development
have regular customers  Guarantee of quality
- Covid translation, inflation  Competitive strategy
increases, money devaluation
1.4. Long- and Short-term goals

 Reach over 200 customers per

day
 Turnover over 150 million per
month, profit reaches 50%
 Loyalty customers over 300
people
 Payback period is 6 months
 Within 3 years, accounting
for 30% of Gia Lai market
 Within 5 years opening 2
branches in other provinces
2. Customer Analysis

Customer
Analysis

Description of
customers Sale Forecast
Location,
number,
resources of
customer
2.1. Description of customers

Demographic Age

0-13 13-18 18-28 28-35 35 ->

2.2. Location, number and resources of customers
 3 groups of
market Peoplefrom
People
People from26-35
from 14-20
18-28
segmentation:
People from 14-20 years old
+ Most of them are students in high school, secondary
school, university
+ People like to experience new things

Student
(from 14-20)

Chat with Try different Take

Relax drinks
friend photos
 Depend on their
parents

Disadvantages

not have many

Not much money relationships
People are from 18-28 years old
+ Officers, unskilled labors, famers or people have job
People from 28-35 years old
Have
Have family
job
Have
baby
 80% come to take photos

Customer's 100% come to talk with

need their friends

5% come to study
3. Operation Plan

3.1.Organization of the coffee shop

3.2. Description of major operations

3.3. Analysis of resources needed

3.1.Organization of the coffee shop

ORGANIZATIONAL STRUCTURE FUNCTION

Manager

Bartender Serve Cashier Photographer Guard

LIST OF ADMINISTRATION PERSONNEL

POSITION NUMBER
MANAGER 1

BARTENDER 3

SERVE 3

CASHIER 2

PHOTOGRAPHER 1

GUARD 2

TOTAL 12
3.2. Description of major operations
POSITION TASKS & RESPONSIBILITIES
 Self-managed and operated all activities of the coffee shop.
 Work as an accountant.
MANAGER  Understand the weaknesses, strengths and create new strategies how to overcome the
consequences.

 Dispensing beverages according to customer requirements.

 Report quantity, raw materials imported and exported daily. Have a good attitude towards
BARTENDER everyone around.

 Carry the calf to drink, clean the tables and chairs for guests.
SERVE  Be polite, has a gentle, conscientious attitude, and is considerate to customers.-

 Pay sales invoices, check and summarize sales / day.

CASHIER  Be honest, diligent in recording expense figures. Always smile, open up to customers.

 Take photos and print them out for guests when they request.
PHOTOGRAPHER  Help guests create professional, dynamic and enthusiastic designs.
 Marketing for the coffee.

 Car parking staff and maintenance of property of the coffee.

GUARD  Observe unusual behaviors and stop them promptly.
 WORKING TIME

MORNING SHIFT AFTERNOON SHIFT

Bartender: 14:30 – 23h00

Bartender: 6:30 -15:00 Serve: 14:30 – 23h00
Serve: 6:30 - 15:00 Cashier: 14:30 – 23h00
Cashier: 6:30 - 15:00 Photographers: 14:30 – 23h00
Guard: 6:30 - 15:00 Guard: 14:30 – 23h00

Note: 30 minutes to change shifts

 SALARY PAYMENT

STT POSITION TIME (HOUR) AMOUNT SALARY(/PERSON) TOTAL

1 BARTENDER 8 3 5.500.000 16.500.000

2 SERVE 8 3 4.000.000 12.000.000
3 CASHIER 8 2 4.000.000 8.000.000
4 PHOTOGRAPHER 8 1 4.000.000 4.000.000
5 GUARD 8 2 4.500.000 9.000.000

TOTAL 49.500.000
EMPLOYEE TRAINING

• Trained on the spot

• Reminded
• Guided to overcome
defects
• Difficult They’ll
choose to serve as a
temporary job.
THE EMPLOYEE'S ESSENTIALS

• Smile when meeting

customers.
• Good impression of
friendliness.
• Openness the first time.
• Stay calm & use polite
language.
• Tidy, neat uniform, & learn.
SERVICE PROCESS FOR EMPLOYEES

Enter the
Assisting
software &
customers Print Give drinks
receive
to order payment bill to customers
money from
drinks
customers
3.3. Analysis of resources needed
OPERATIONAL EQUIPMENT
ITEM QUANTITY PRICE/UNIT
Desktop 1 5.000.000
Music speaker 6 9.000.000
Receipt printers 1 3.000.000
Refrigerator 1 7.000.000
Blender 1 700.000
Gas stove 1 1.200.000
Electric fan 8 2.200.000
Super speed kettle 1 450.000
Glass 50 1.000.000
Spoon 50 125.000
Coffee table 43 8.600.000
Chair 90 15.000.000
sales management software 1 7.000.000

TOTAL 60.275.000
 OPERATION BUDGET
Type Fixed Asset Cost Monthly Expenses
60.275.000 VND
Operational
Equipment

Decoration and 100.000.000 VND

repair of the coffee
shop
Raw Material (coffee, 20.000.000 VND
fruits,...)

Salary 49.500.000 VND

Marketing 1.410.000 VND 2.900.000 VND

Rent for the place, 4.100.000 VND

utility costs (water,
electricity,…)

TOTAL 161.685.000 VND 76.500.000 VND

4. Marketing plan

4.1. Product

4.2. Market analysis

4.3. Marketing strategy

4.1. Product
4.2. Market analysis
TARGET MARKET
9%

27%

64%

Students Officers Potential customers

 MARKET SIZE
TARGET MARKET NUMBER OF TARGET MARKET SIZE
MARKET (PEOPLE)
(MONTHLY)
Students 64% 16.545

Officers 27% 6979

Potential customers 9% 2326

Total 100% 25.850

 COMPETITORS
Name of the coffee shop Strengths Weaknesses

Cõi Riêng • Beautiful decoration • High price

• Spacious space • Not good drinks
• Delicious drinks
• Eye-catching decoration • No typical
Blue drinks
• Cheerful, polite staff
• Nice and quiet space • High prices

• Have affordable drinks • Depends on the

• located in the center weather
Chill • Have a large outside space because the
• Have typical drinks: peach indoor space is
lemon tea and chill milk tea small
 COMPETITORS

MARKETING ACTIVITIES

Strengths Weaknesses
- There are not many
Moreover, there are no - There is a preferential
promotional activities
emphasis on parking policy on Opening Day
- Does not focus on
service, toilet quality - Operating for a long
marketing activities
and regular marketing. time, having a certain
=> Not many new
number of customers.
customers
4.3. Marketing strategy

Price

MARKETING
Promotion Product
STRATEGY

Place
 Before the During After
Marketing
Opening Opening Opening
Plan Day time Day
 Before the Opening Day
 
TUYỂN DỤNG
Hong Kong Coffee Shop
 
 Quản lý: 1 người
 Pha chế: 4 người
 Thu ngân: 2 người
 Phục vụ: 4 người
 Photographer: 1 người
 Bảo vệ: 2 người
 
Before the Opening Day
 Activities
took place in
the Opening Discount
Day vouchers for Take photos
customers of coffee
shop
During the Opening time

GIFT
After the Opening Day
After the Opening Day
LOYALTY CARD