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I. Introduction
This poster's "aim" is to explain business sectors and e-commerce platforms. We examine local, national, and
global enterprises, as well as the public, private, and third sectors, to illuminate organizational structures and
their economic effects. We'll also discuss e-commerce platforms and market structures in the digital age.
Understanding the different business sectors is crucial for entrepreneurs and people interested in company Business Sectors: 1.1 Local Businesses:
dynamics (Pataki-Bittó & Kapusy, 2021). Local companies generate neighborhood relationships and
grassroots economic progress. National companies grow across areas to serve more customers. worldwide Local businesses are essential to every community because they help spur economic development, provide job opportunities, and
firms demonstrate entrepreneurship's worldwide reach (Worthington, et al., 2018). strengthen links between neighbors. These organizations focus on serving the people of a local community, town, or city where they are
based. A bakery is a great example of a company that serves the local community (IGI, 2022). Community people congregate at local
Business Sectors Overview: bakeries to enjoy freshly baked products and friendly conversation. They often utilize materials from nearby farms, which helps the
2.1 Public Sector: economy and the environment. Local bakeries also help the community's economy by employing local residents in a variety of roles,
Organizations at all levels of government, from the municipal to the state and federal, are included in the public sector. Governments, from baking and pastry chefs to customer service. There is data to imply that patronizing locally owned establishments benefits the
nonprofits, and other similar organizations are tasked with safeguarding the public good and serving the public interest. A public sector neighborhood. The American Independent Business Alliance (AMIBA) found that when people shop at locally owned and operated
company can be a hospital that receives funding from the government (Masterclass, 2023). When we talk of hospitals, we usually mean those in establishments, more of their purchases remain in the local economy. This "local multiplier effect" helps boost employment, social
the public sector. They are government programs that use tax money to make healthcare more accessible and inexpensive for all residents.
cohesion, and economic vitality in the surrounding area.
Emergency care, specialty treatments, and preventative healthcare programs are just a few of the many important services that public hospitals
provide to the community. Public hospitals have the benefit of treating everyone who needs care, regardless of their financial standing. They 1.2 National Businesses:
prioritize providing healthcare to underserved communities so that no one falls through the cracks.
National businesses are more expansive in scope, with operations and customer bases spanning many states or perhaps the whole nation.
2.2 Private Sector: These companies often have many locations across the world to better serve their customers. A well-known kind of multinational
Businesses run by private persons or companies for profit are considered part of the private sector. These organizations function in highly corporation is a retail chain. A retail chain is a company that owns and operates many shops or outlets in different locations around the
competitive marketplaces that are dictated by consumer demand. A manufacturing firm that is privately held is an organization that operates in
nation. Because of their size and distribution networks, these companies are able to service clients around the globe at low costs because
the private sector (Javed, et al., 2019). Manufacturing firms are privately held businesses that use industrial processes to create products like
cars and electronics. These businesses produce and sell goods in the market with the intention of satisfying customer demand. To boost output of economies of scale. Retail chains often spend on national advertising efforts to promote their well-known brands and draw consumers
and efficiency, they often spend money on R&D, hire experts, and use cutting-edge tools. The private sector's manufacturing enterprises benefit from all across the country (Superbusinessmanager, 2021). A well-known example of a retail chain with a nationwide presence is "XYZ
greatly from their agility in responding to shifting market demands and consumer tastes. They are able to adapt to fluctuating demand, launch Mart," which has thousands of locations throughout the country. From food and cleaning supplies to apparel and gadgets, XYZ Mart has
innovative new goods, and fine-tune manufacturing techniques to satisfy the changing demands of consumers. it all. By expanding into new areas, XYZ Mart will be able to serve a larger client base with more ease and accessibility, as well as create
2.2 Third-party sector: thousands of new jobs. National business growth affects the economy (Xyzmart, 2023). They increase employment and economic
The nonprofit or volunteer sector, commonly known as the "third sector," serves an important function in modern society. It is made up of non- development. National firms also promote trade and infrastructure development by facilitating cross-regional commerce.
profits whose primary motivation is to improve the world's social, environmental, or cultural conditions rather than to maximize shareholder
value. Donations, grants, and volunteer work are the backbone of these groups' economies. Charities, NGOs, and community groups all fall
1.3 Global Businesses:
When a company expands its activities internationally, it is said to have gone global. Such a company may have branches or offices in
under the umbrella term "third sector." The contributions of the third sector may be seen in many areas, including social welfare, community
more than one country. These corporations serve consumers from all over the world and have a worldwide supply chain and distribution
development, and activism. Its efforts, which work in tandem with those of the public and commercial sectors, help to effect constructive social
change and meet the requirements of people everywhere (NAO, 2023). networks to meet their needs. A multinational technology corporation is a good illustration of a global enterprise (BDC, 2023). A well-
known example of a global corporation is "Unilever Corporation," a multinational technological firm that creates and distributes cutting-
edge goods and services all over the world. The Unilever Corporation has international reach thanks to its many regional and
E-commerce Marketplaces and Market Structures: international offices, factories, and retail outlets. Soaps, Shampoos, food, coffees, and much more are just some of the products they
provide (Unilever, 2023). Companies with a worldwide footprint, like Unilever, have a leg up on the competition. Because of their
3.1 Types of E-commerce Marketplaces: greater client base, they are able to take advantage of economies of scale and get better pricing from their vendors. They may use the
a) Business-to-Consumer (B2C) Marketplaces: B2C marketplaces are websites where companies may offer their goods and services to individual
different customers.
market situations andThese onlinepreferences
customer marketplaces
in offer easy
several accesstoto fuel
nations a vast selection of
innovation andproducts and services
create niche from
offerings many vendors
(Hamilton &
(Saputro, 2020). Amazon, eBay, and Alibaba's consumer-oriented platforms are just a few examples of successful business-to-consumer marketplaces.
Webster, 2018) Listings in business-to-consumer (B2C) marketplaces often include product descriptions, photos, and prices. Customers
have the ability to shop around, check out product reviews, and buy straight from merchants. Buyers may purchase with confidence on business-to-consumer marketplaces because they offer safe payment methods, helpful customer service, and reliable shipping and
delivery. The advent of business-to-consumer marketplaces like Amazon and eBay has completely altered the retail industry (Naujoks, 2020). They make it easy for customers to get the things they want by providing a convenient shopping experience, a wide variety of
items to choose from, and affordable prices. In addition, business-to-consumer (B2C) marketplaces have made it possible for startups and sole proprietors to join the market and compete equally with larger, better-known companies.
b) Consumer-to-Consumer (C2C) Marketplaces:
Marketplaces where people transact directly with one another, as buyers and sellers, are known as C2C marketplaces (Businessnewsdaily, 2023). Individuals may operate in both the buyer's and seller's roles in these markets. Popular consumer-to-consumer (C2C) markets include Facebook Marketplace, Craigslist,
and eBay (Clarity, 2023). Marketplaces that connect consumers directly to sellers are known as "consumer-to-consumer" or "C2C" platforms. In order to enable transactions between people, these marketplaces often include features like product listings, communication channels, and safe payment choices.
Through the use of feedback and rating systems, customers in C2C marketplaces are encouraged to feel more connected to one another. C2C marketplaces have greatly widened the scope of internet business by giving people a new way to make money off of their underused goods and talents. They allow users to
communicate with other buyers in real-time, which may inspire initiative and enterprise. Furthermore, C2C markets help the environment by encouraging the recycling and reuse of products.
c) Business-to-Business (B2B) Marketplaces:
Online markets that facilitate transactions between companies are known as "business-to-business" (B2B) marketplaces. These exchanges allow businesses to trade products, services, and resources with one another. Conclusion:
Popular business-to-business marketplaces include Thomasnet and Global Sources in addition to Alibaba's B2B platform (Alibaba, 2020). Businesses may meet each other, discuss contracts, and conduct trade via In conclusion, to grasp the complexities of
B2B marketplaces, which are designed with their requirements in mind. To facilitate B2B trade, these marketplaces include tools including product catalogs, RFP capabilities, and safe payment processing. As a today's business world, it is essential to learn
result, B2B markets are generally specialized to facilitate connections between businesses in a certain field. Business-to-business (B2B) marketplaces have dramatically altered how organizations manage their about the numerous organizations,
supply chains. They provide a centralized hub where companies may find new vendors, broaden their professional ties, and have access to a wider selection of goods and services. Businesses may save time and industries, online marketplaces, and market
money because of the increased efficiency and openness of B2B transactions made possible by B2B marketplaces. structures. Community vibrancy is bolstered
Market Structure: Business-to-Business by local enterprises, while bigger national
and international corporations serve a wider
a) Monopoly: range of consumers. While businesses in the
One definition of monopoly is a market system in which one vendor controls the whole market for a certain product or service. There are no viable alternatives to the monopolist's product, and there are high barriers private sector aim to make a profit and
to entry that keep new competitors out. The monopolistic vendor controls the market and may charge any price they choose. A utility firm that receives a monopoly grant from the government and serves as the compete in the market, those in the public
exclusive supplier of electricity or water in a certain area is an example of a monopoly. When there is little incentive to improve due to competition, monopolies may result in increased costs, fewer options for sector prioritize serving the public's basic
consumers, and stagnant innovation (OECD, 2022). needs. Business-to-consumer (B2C),
b) Oligopoly: business-to-business (B2B), and business-to-
business (B2B) e-commerce platforms
Market structures typified by a limited number of dominant enterprises are called oligopolies. These companies have a dominant market share and are able to set industry standards in an oligopoly. Due to the small
enable online transactions, whereas
number of firms in the industry, the choices and actions of any one of them might have a significant effect on the other players. The telecommunications, car manufacturing, and airline sectors are all examples of
monopoly, oligopoly, and perfect
oligopolistic market arrangements. When companies in an oligopoly are highly dependent on one another, they tend to carefully monitor and respond to the activities of their rivals. This may prompt enterprises to
competition market structures influence
engage in price wars, differentiate their offerings, or even collude with one another to preserve their market dominance.
market behavior. By delving into these
c) Perfect Competition: ideas, we may better understand the many
Markets with perfect competition include many customers and sellers, consistent goods, low barriers to entrance and departure, complete information, and no dominant firms. No one buyer or seller can affect prices ways in which companies operate and the
in a properly competitive market. Agricultural markets with a large number of small-scale farmers and internet marketplaces with a large number of vendors providing similar items are examples of sectors with the intricate webs of relationships that power the
near-perfect competition. Consumers benefit from cheap costs and a variety of options under perfect competition because it fosters price competition and effective resource allocation (Econlib, 2023) global economy.

References list

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