Sports and Adventure Tourism 1

SEQUENCE

• Introduction
• Course Outlines
• Learning Objectives
• Lessons Plan
• Defining Sports &Adventure Tourism
 COURSE DESCRIPTION

Course Description:
The course studies the Scope of sports and Adventure Tourism ,
leading to a better understanding of the activities and its internal
dynamics. It also includes topics such as global activities , development
and marketing as well as socio -economic aspects. In addition to lecture
classes, the students are exposed to the skills required in the relevant
fields, visits to relevant events / organizations Head-offices and
interactive sessions with experts.
COURSE LEARNING OBJECTIVES

At the end of the course, students should be able to:

• Understand the fundamental concepts/ scope of Sports and
Adventure Tourism
• Understand global and National scenario ;
• Develop interest to take up Sports /adventure tourism as
hobby or profession
 
 
 LESSONS PLAN

LESSON 1. Introduction, definitions Types

LESSON 2. Historic perspective
LESSON 3.  Networking
LESSON 4. Economics
LESSON 5. Post-covid scenario
LESSON 6. Water related adventure sports
LESSON 7. Air related adventure sports
 
 
 LESSONS PLAN

LESSON 8. Mountains
LESSON 9. International organizations e.g. UNWTO
LESSON 10. International Scenario
LESSON 11. Pakistani Context
LESSON 12. Regional sports
LESSON 13. S/BY
LESSON 14. S/By
 5 A’s of Tourism

1. Accommodation – Successful accommodation development,

more than ever before, depends on building the right type of
facility to suit the needs of a profitable segment of the market

2. Accessibility – Access is a subject of transport infrastructure

and transport technology

3. Activities – Attractions are often supported by a range of

activities
 5 A’s of Tourism

4. Amenities – Facilities are purpose-built around the needs and

wants of the potential visitors from targeted segments in
quantities identified by market feasibility

5. Attractions – Attractions comprise natural attractions, built

attractions, cultural attractions, and social attractions
 PAKISTAN SCENCE

• 5.7 % of GDP in 2019

• A dilemma of Fed vs Provincial subject
• Lack of Control
• Ownership
• Localization remains important
• Blending of unique indigenous product with modern
facilities
 TRAVEL MARKETING

• Inadequate
• False or Exaggerated
• Innovative marketing solutions
 SECURITY

• Perception Management
• Real scenario
 GLOBALIZATION

• 4.7 Tri USD in 2020

• Uniform standards and protocols
 TOURISM PRODUCT

 The sum of the physical and psychological satisfaction it

provides to tourists during their travelling en route to the
destination

 Tourist product focuses on facilities and services designed

to meet the needs of the tourist
 TYPES OF TOURISM PRODUCT

• Accommodations; e.g. Marriot, PC Resort Hotels

• Transportation; e.g. Airlines, Rent a Car, luxury buses
• Sports and Adventure facilities
• Shopping Centers such as mall
• Restaurants for Food and Beverages
• Tourism Information Centers
 Resources for Developing Tourism

• Resources can be divided into 4 categories:

 Capital
 Labor
 Materials
 Knowledge
• In tourism, materials include natural and human-made
assets.
 Cultures, Equity
Investment
Terrestrials Customs,
Features,
History
Marine
Features, Production
Knowledge
Wildlife Service

Building, Experience
Structures
 Why Do We Need Sustainable Planning?

• Resources are scarce and finite.

• Society must choose among economic activities including
tourism that could have higher returns to scale.
• Provided that tourism increases economic diversion, then
resources can be allocated in developing it.
 What is Sustainable Development?

Sustainable development is progress that meets the

needs of the present without compromising the
ability of the future to meet their own needs (UN
WCED, 1987).
 Sustainability in Tourism

• Achieving quality growth in a manner that does not deplete

the natural and built-in environment and preserves the
culture, history and heritage of local community.
• Achieving balance between number of visitors and the
capacity of the given environment
• Greatest interaction and enjoyment with the least
destruction.
 ISSUES TO BE CONSIDERED

• Natural and man-made cultural and environmental

resources comprising tourism product are conserved and
renewed when necessary.
 For the benefit of succeeding generations.
 Tourists not only consume the tourism product, they
should be made aware of the need to protect it.
• Tourism must be beneficial for the receiving destination,
region and country.
 For the receiving destination to be prepared to
accommodate tourists and hospitality be extended
when tourists overstayed.
 ISSUES TO BE CONSIDERED

• Maintaining and renewing the tourism product is critical.

 To sustain steady tourist flow
 To ensure tourist satisfaction
 Sometimes, this means limiting tourists flows

• Benefits and costs must be politically acceptable for the

governing entities at national, regional and destination
levels.
 High Quality Attractions

• Attractions draw visitors

• Offers experiences that visitors want and need
• The goal of sustainable tourism development is the
preservation of the attractions so that future generations
can enjoy them
 Attributes of Attractions

• Natural or human made

• Fixed or mobile
• New or ancient
• Large or small
• Temporary or permanent
• Maybe designed for some type of human activity
• Unique
 Key Players

• Private Sector
 Owns and operates profit making tourist attractions
and facilities
• Government Sector
 Owns and operates public facilities and attractions
 Establishes regulatory guidelines
• NGOs
 Tourism Infrastructure

The sum total of basic facilities, equipment and

installations needed for a functioning tourism
industry.

• Tourist Facilities
• Transportation System
• Utilities
• Health Facilities
• Cultural and recreational infrastructures
 Tourism Infrastructures

• Infrastructures may be owned privately Maybe operated

for profit or non profit
• Infrastructures serve tourists as well as local population
• Regardless of who builds and operates them,
infrastructures must be carefully planned and executed.
• Infrastructures must serve higher goals of the nation,
region and destination.
• Public opinions must be heard and political systems must
be employed in evaluating the merits of proposed tourism
projects.
Tourism Infrastructures

Mistakes are made

when single purpose
tourism infrastructures
are narrowly
conceived and
rushed.

Feasibility and market studies are required to

evaluate the financial realism and the
environmental, social and economic impacts of
tourism development.
 THANK YOU!
AVM (R) Ijaz Mahmood Malik
HI(M), SI(M)

Managing Editor Executive Director Chief Executive Officer