MAMU’S EMPORIUM

MARIAM MOHAMED
OMAR
 Introduction
It gives me a great pleasure to introduce myself as an enterprenuer from Changamwe,registered owner
of Mamu’s Emporium and my name is Mariam Mohammed.I deal with poultry farming.
STORY
The business is 2years old.
I started this business due to high demand of white meat.
The demand is due to the drastic shift from red meat which brings about health hazards.
 Problems

Disease outbreaks: common diseases affecting poultries are gumboro and new castle
Limited resourses due to economy.
Feeds cost: the poultry feeds are very expensive
Land(Space)
Storage problems caused by power outages.
 My Solution
• Smart farming technologies:
• IT-enabled monitoring systems.
• Automated feeding systems and waste management.
• Disease prevention.
• Strict protocols to minimize disease risks.
• Vaccination.
• Sustainable practices:
• Efficient water and energy management.

• Solars and standby generators

• Creation of job opportunities to the youth and women.
• Establishment of market with appropriate prices.
Customers

• Retail Consumers
• Restaurants and Foodservice Providers
• Butcheries and open markets.
 Model business canvas
• :KEY PATNERS
(i) Suppliers
• VALUE PROPOSITION
(ii) Local retailers (i)Assurance of product safety
(iii) Veterinary De[artment
(ii)Reliable and consistent supply to meet
demand
• KEY ACTIVITIES
(i)Rearing and managing poultry
• CUSTOMER SEGMENT
(ii)Sells and marketing
• Health-conscious consumers seeking organic or free-
range poultry/Halal meat.
• KEY RESOURCES
• Retailers and other food service providers focusesd on
sustainable sourcing.
(i)Land and farm eqeuipments and machinery
(ii)Skilled labour and managent expertise
(iii)Feeds and water supply
(iV)Electricity Supply
Marketing and Sales Strategy

• Target audience:
• Identification of customers choice for the product.
• Good sales and marketing team through social media,word of mouth
• Retailers.:
• Branding emphasizing innovation, sustainability, and animal welfare.
• Digital marketing campaigns targeting environmentally conscious
consumers.
Operational Plan

• Farm setup and operations:

• State-of-the-art facility design for optimized production flow
and animal welfare.
• Integration of smart farming technologies.
• Skilled workforce trained in advanced poultry management
practices.
• Collaborations with veterinary experts and researchers.
 Poultry 2023-2025 Goals

Revenue Growth Product Diversification. Quality Assurance and

•Expand production • Conduct market research Certification
capacity to meet to identify consumer
preferences and trends. •Goal: Obtain relevant
increasing market
demand. • Develop innovative certifications and
product offerings, such ensure product quality.
• Develop new
as marinated or seasoned
distribution poultry cuts.
channels and • Introduce new value-
partnerships. added products.
 Funding Needs and Next Steps
Equipment/ Supplier Cost Quantity Total Expenses
Furniture/supply/
product
Automatic Chicken Eggs ECOCHICKS POULT
RY LIMITED
Ksh50,000 1 Ks50,000
Incubators

Solar system Exide chloride Ksh45,000 1 Ksh65,000

Ply wood and mesh Makupa Steel Ksh2,000 10 Ksh20,000

wire Enterprise
Limited
Mika Deep freezer Shankar ksh49,000 1 49,000
electronics

Ksh184,000
 Contact

• Near Bomu Stadium, Mabini Road

• House No. 1907
• P.O Box 88912 – 80100, Mombasa
• Tel No./Whatsapp 0721607044|
• Web. https://mamukukuden.wordpress.com
• Email:mariammohamed607044@gmaicom

• Account MPESA No 0721607044