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  • BK MKT Strategies

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    ravisingh85
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    The document outlines the operations and marketing strategy for a startup food business. It details steps taken to establish the business such as obtaining licenses and permits, setting up production facilities and staffing. It also describes plans to test recipes, package foods, create marketing materials and distribute samples to gather feedback. The strategy aims to launch by distributing coupons and opening outlets to attract customers on the inaugural day.

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    Bk Mkt Strategies

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    The document outlines the operations and marketing strategy for a startup food business. It details steps taken to establish the business such as obtaining licenses and permits, setting up production facilities and staffing. It also describes plans to test recipes, package foods, create marketing materials and distribute samples to gather feedback. The strategy aims to launch by distributing coupons and opening outlets to attract customers on the inaugural day.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    8 views6 pages

    BK MKT Strategies

    Uploaded by

    ravisingh85
    The document outlines the operations and marketing strategy for a startup food business. It details steps taken to establish the business such as obtaining licenses and permits, setting up production facilities and staffing. It also describes plans to test recipes, package foods, create marketing materials and distribute samples to gather feedback. The strategy aims to launch by distributing coupons and opening outlets to attract customers on the inaugural day.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    STARTUP

    OPERATIONS & MARKETING STRATEGY CUM CHECKLIST


    ESTABLISHMENT
    • DPR: done
    • COMNPANY FORMATION & OTHER LEGALITIES: done
    • BANK ACCOUNT: done
    • FSSAI
    • ISO
    • LOGO & BRANDING: done
    • PRODUCTION FACILITY: location finalized.
    • 10 OWN CARTS TO START WITH: locations marked
    • STAFFING & TRAINING: underway
    OPERATIONS

    • MAKE BASE STANDARD RECIPE: done


    • DO RICE TRIAL: underway, samples asked for
    • DO 10 RECIPE TRIALS AND BALANCE WITH BATCHES OF 10 KG RICE
    • DISTRIBUTE TRIAL PRODUCT TO ON BOARD MERCHANTS AND FRIENDS FOR A REVIEW
    • IMPROVISE AND IMPROVE UPON EACH TRIAL BATCH REVIEW
    • PREPARE STANDARD PACKETS OF HERBS & SPICES AFTER ALL THE TRIALS AS PER 10
    KG RICE BATCH
    • PREPARE BULK STANDARD RECIPE AFTER ALL THE TRIALS.
    • PREPARE 100 KG RICE BATCH AS FINAL PRE OPENING TRIAL AND DO BHANDARA
    MARKETING
    • VISITING CARD INAUGURAL TRIAL EXCHANGE COUPON: 2000: design ready
    • VISITING CARD AD COUPON: 2000 : design ready
    • MERCHANT SURVEY FORM: 100: format ready
    • MERCHANT AGGREGATOR CONTRACT FORM: 10: format ready
    • STANDARD PORTIONING/SERVING PACKING MATERIAL: samples asked for
    • DEDICATED PHONE NO. : 95 4090 6161, 95 4098 6161 (both numbers registered)
    • MERCHANT SURVEY TO START FROM 1ST MAY 2023
    • FLEX, BANNERS, SIGN BOARDS, OFFICE STATIONARY, ETC.
    • STAFF AND MERCHANTS UNIFORMS, ID CARDS. ETC.
    MARKETING
    • PRINT 2000 INAUGURAL COUPONS FOR BIRYANI @ 10 IN EXCHANGE.
    • DISTRIBUTE THESE COUPONS IN NEARBY SOCIRTY, OFFICES,
    FACTORIES, MARKET JUNCTIONS, ETC.
    • START WITH 10 KISOKS ON THE INNAUGURAL DAY
    • OPEN A FACTORY PLACE OUTLET AS WELL.
    • THOUGH COUPONING BRING AS MUCH PEOPLE TO
    OUTLETS/FACTORY PLACE AS POSSIBLE ON INNAUGURAL DAY
    ITSELF
    QUERY? CALL: 95 4090 6161

    THANKS

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