Professional Documents
Culture Documents
Presentation 1
Presentation 1
HEAR SEE
Recommendation from friends Clean , decent looking easy-to—use interface
Complaints about poor food quality or slow delivery
A busy schedule with little time for meal
times
Advice from friends and family about healthy eating preparation
Options for healthy meals with calorie and
habits
Social media influencers and bloggers who share their nutrient information
healthy eating journeys Mouth –watering images of healthy meals
DO & SAY
Frequently order food during workdays
Look for food delivery options that are quick
I need to be careful about what I eat
Searches for healthy meal options on the app
GAINS
PAINS
• Convenience of being able to order healthy
• Frustration with inaccurate or incomplete
meals with ease and have then delivered to
nutritional information provided for menu
their door
items
• They can trust the nutritional information
• Lack of time
provided for the meals they order
• Limited food options
• Time saving