PARLE

Subitted By: Nisha Kutar

MBA 2nd Sem
INTRODUCTION OF COMPAY
• In 1991, Parle started his contract and manufacturing unity in
Ahmedabad.

• This is known as Lao More biscuit Pvt Ltd. This factory is

producing Parle – G biscuits and milk shakti biscuits about 172.
People are working in this factory. All Parle products are
manufacturing under the most hygienic condition.

• Every branch of biscuits and confectioneries are thoroughly

checked by expert staff, using the most modern equipment our
efforts are driven towards maximizing customer satisfaction and
this is in synergy with strive to provide consistently nutritious and
quality food products to meet customer‟s satisfaction by using
quality materials and buy adopting appropriates process.
• The secrete of the success of this company is hard work and grate
care. Now a day Parle – G has found their why in to the hearts and
homes of people all over the world. Parle biscuits continue to spread
happiness and joy among people of ages. Today this company is
become world largest biscuits selling company.
MARKETING MIX
PLACE
• Place refers to the set of decision that need to be taken in order to
make the product available. If the products are not made available
to the customers at the right place at the right time then customer
would not be able to buy them.
• Location issues:-
• Lao More Parle Pvt .ltd is Located on the Naroda in Ahmedabad. It
can get cheap labours from this side. So it can get better raw
materials as well as transportation is also very fast so there is no fear
of burglars & thieves.
AWARDS
• Pune have been awarded at the monde selection international
institute for quality selection 2005
• Sympathies candy – grand gold medal Krack jack – gold medal
• Marie choice – gold medal Parle G magic – gold medal Fun center –
gold medal
• Monaco chocolate biscuits – grand gold medal Monaco jeera
biscuits - grand gold medal
PROCESS
• PRODUCTION PROCESS OF BISCUITS

Raw Material Testing

Mixing
Moulding
Backing
Cooling
Packaging
PRODUCT DETAIL
• Raw material is the basic development for production of any
products all the raw material is converted in module with the help of
human beings and without it the conduction mousse cannot take
place. The raw material of Parle products as under.
•  Sixer
•  Crack-jack
•  Cheese ling
•  Jeff‟s
•  Milk-shakti
•  Nimkin
•  Marie-choice
•  Hide & seek (chocolate biscuits)
 Parle g- magic (coco & real cashew)
•  Monaco (salt, jeera, methi, onion)
•  Fun center (pineapple, orange, elaichi, chocolate)
•  Crunchy-munchy (cashew-fruity, badam, toffee)
PROMOTION
TOOLS THAT ARE USED FOR PROMOTION ARE AS FOLLOWS :-
• Sales promotion
• Advertising
- Television
- Radio
• Direct marketing
-Publicity
THANK YOU