Leadership & Innovation – A.

Y 2020-2021

THE Team 22
Carlo Alberto Cirla 962649

KITES
“Grounded you can reach the highest place on Earth, but a breath of wind Vlad Adrian Crutan 976439
is enough to fly”​ Nicolò Dal Lago 968542
Riccardo Del Frate 946726
Charlotte Dillard 962353
Francesca Gaiotti 977980
Giorgio Gandin 968968
Analysis – Who is A BC ?
3

Paris, France May 2018

2 Entrepreneurs

23 years in 33 year in
international computer
financial science & IT
institutions

Dinesh Daniel
Ujoodah Krob

Access and Identity Management sector

Analysis – Internal Analysis
BIOMETRIC
Fingerprint S

Iris Scan

Palm Vein Identification

Face Recognition

DNA
Analysis – External Analysis
OPPORTUNITI THREATS
ES
1.1 Billion of People with No Proof of Identity Very dynamic legal framework

Digital Identification Sector CAGR (2021-2028) of

Social apprehension regarding the data safety
17,3%

“[…] our idea is to facilitate every step of your day

by making sure that the only person who possesses
your identification credentials is yourself””
Analysis – Conclusions
Analysis – Conclusions

it h hi gh growth-
r at e s i n a sector w
A3BC ope potential
Analysis – Conclusions

i nt o t he
s t st ep
k eaf ir
m a
ly r eady to ket
ical ma r
Techn
h gr owth-
w i t h hi g
sector
s i n a
3 BC op
erate p otential
A
Analysis – Conclusions

Technically ready to make a first step into the

market
The issue of convincing and persuading
A3BC operates in a sector with high growth- stakeholders
potential
But why do you have to deal with this problem? 
And why is this aspect so critical to you?
The Origin of the Need

GREAT POTENTIAL DIRECTIO SOLUTIO

N N

It is not matter of addressing a new

“How” only, but also a new Why”
The Origin of the Need
Adopted Innovation strategy Technology Push Approach

1 - Technology 2- Market Needs

The
Data Storage Protocol
The Origin of the Need
Adopted Innovation strategy Technology Push Approach

1 - Technology 2- Market Needs

The
Data Storage Protocol

Language

Propose a solution based on our

technology, which will convey the
Corporate Identity of A3BC
So, basically, what?
The Platform - Overview

B2 B2
AB3
Cinterested in
Customer B providing
Businesses
accessing services and data C Provider
As Platform services for a specific
reserved to them digital identity

DIGITAL
IDENTITY

2-Sided Platform
The Platform – B2C
BASIC
VERSION

• Access to the e-wallet

• Authentication for the entire medical history

• Connections with services of daily routine

The Platform – B2C
PREMIUM
VERSION
With the features of the Basic version +

• Links with tickets, hotel booking, …

• Authentication to access home, car, …

• Possibility of connecting to the privileges of

other ID
The Platform – B2B
B2B “Payment” : Business which interact with the B2C digital
ID to obtain a payment for a product/service

Examples: Super Market chains, Shops

B2B
Divided in 2 categories
B2B “Info” : Business which interact with the B2C digital ID to
obtain a specific information related to it, necessary to proceed with
service offered

Examples: Hospitals, Universities, Hotels, Gyms, …

“All You Need is Yourself”
‘s Signature
The Implementation

B2B 48.000 enrolled Students

Partner with Reach

Platform
BASIC
VERSION Institutional Card
The Implementation – Chicken-Egg
Paradox
Starting with

B2B “Info” B2B “Payment”

FIRST BARS
CONTROL THE ACCESS EXPANSION
TRANSPORTATION
LIBRARY RESERVATION
CANTEEN
AUTHENTICATION FOR CONVENTIONS
EXAMS
SUPERMARKETS
The Implementation – Survey Results # Response 129
124

Need of a card or any other identity How often lunch is bought in shops

Tool to access services/areas near the university
• 0-1 times per week: 50%
• YES: 61% • 2-3 times per week: 44%
• NO: 39% • 4-5 times per week: 6%

73
Method of Payment
53 • CARD: 73 Trust of online payment and upload
• CASH: 53 of Personal information on App
• SMARTPHONE:19
• YES: 83,9%
19 • NO: 16,1%

Cash Card Smartphone

The Implementation – Marketing
Campaign

Two Instagram
stories for students
LinkedIn post Facebook post
An e-mail for
Investors – Fundamental Steps

FIDELIZE THE
CUSTOMER

BUILD THE DEMAND

CREATE THE PLATFORM

Investors – Two Main Players Business Angels

For High Innovative Start-ups

Medium-long term mentality

Strategic know how

Network of relationship
Valuation

Venture Capitals
Customer Company
Discovery Validation creation
Create and test the business model
building
Tim
e
High Investment

The board may be changed

Investors – KPI
KPI’s of the company Defined Future Strategy

Customer lifetime value

Customer based Customer acquisition cost
Churn rate

Founders
Team management
Organizational based Hiring policy
Planned company’s growth

Company’s current valuation

Financial based Revenues forecast
Evolution in the number of customers
 Investors – Risk Analysis
Benefits
Very high

Data Inability to
Breach 1 convince
B2B players
2
Spillover Exponential return
3
High

effect
Extent of damage

Medium

Changing
regulations 4 High Scalability
Inability to
Third
Low

reach B2B
party
risks
5 critical 6 Huge diversification
mass
Very low

Very Unlikely Unlikely Possible Likely Highly likely

Likelihood of occurrence
Thanks for Your
attention