Professional Documents
Culture Documents
Apple Story
Apple Story
INTRODUCTION
Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services. The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold.
VISION
Man
is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.
MISSION
Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.
the
COMPANY PROFILE
Established: on April 1, 1976 Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne Industry:
Computer Hardware computer software consumer electronics digital distribution
Key People:
Chairman & CEO : Steve Jobs COO & Acting CEO: Tim Cook
Total Revenue: US $ 65.23 billion(FY 2010) Profit: US $ 14.01 billion(FY 2010) Employees:49,400 No. of Locations: 317 retail stores
Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4) iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)
Apple Store (online) App Store Certifications Game Center iAd iBookstore iTunes Store iWork.com iCloud
ACQUISITIONS
Emagic FingerWorks Intrinsity NeXT Nothing Real P.A. Semi Silicon Color Siri Spruce Technologies
1975
1977
1997
2006
THE BEGINNING.
Apples history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. Its the story of two Steves:- Stephen G Wozniak and Steven P Jobs
THE BEGINNING
Apple has been created in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino, California . They all left ATARI Computers to create their own company. Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I
APPLE I
On1976 April 1 released the Apple I (for $666) and started Apple Computers. Had 8 KB of RAM It was box wood-made with a basic motherboard inside. Later a cassette interface to enable external data storage was added.
APPLE II
In 1977, Apple II was released for $1298 Had color graphics a first for a personal computer Originally used an audio cassette drive for storage but later it was replaced by a floppy disk drive Supported the BASIC program Had 64 KB of memory And with a software called VisiCalc which was Apple's "killer application" : a spreadsheet program !
15
EXTRA SHOT
In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre). There they saw Xerox Alto. The environment of the screen was graphically based with icons, with a mouse for pointing at them, windows and pull-down menus. Thus the user could interact easily with the computer without ever typing a single letter
Apple III
Apple Lisa
Released May 1980 Had 128K of RAM Designed for businesses expensive!! > $4300!!! Had lots of problems didnt do well.. Released in 1983 Became the first personal computer sold to the public with a GUI. Aimed at large businesses Commercial failure due to high price tag (almost $10,000) and limited software it could run
LISA
18
THE LISA
LaserWriter first reasonably priced laser printer PageMaker early desktop publishing package
20
$4300
(for business)
Macintosh $2495
Floppy
EXTRA SHOT
1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple Computers and started a new company NeXT Inc.
MACINTOSH PORTABLE
Apples first attempt at a portable computer Released in 1989 8 MB RAM 40 MB Hard drive* Clunky, slow $6500 Failed in market.
23
PowerBook 100
Released in 1991 40 MB hard drive 8 MB RAM $2500 Helped Apple to gain some revenue established layout of the laptop computers
24
1991-95
1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities The Performa lines of Macintosh LC- a disaster Apple tastes failures of many other products including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances Microsoft gains market with cheap commodity personal computers 1994: Apple allied with IBM and Motorola in the
AIM alliance.
REBIRTH OF APPLE
1996: acquisition of NEXT Inc. Jobs back to Apple as an advisor. 1997: Steve Jobs the CEO 1997: Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh 1997:Apple introduced the Apple Store+ new buildto-order manufacturing strategy 1998: introduced the new iMac with Mac OS X. Then came the iBook, Apple's new laptop.
DESKTOP EVOLUTION
The iMac
Released in 1998 2 USB ports 4 GB hard drive 256 MB RAM All in 0ne computer
Mac Portable
(laptop)
$6500 40MB hd 8 MB
EVOLUTION OF OSS
Mac System 1,2,3,4 (1984-1987) Distinguishable from other OSs from that era in that they used entirely graphical user interfaces Could only run one application at a time Mac System 5, 6, 7 (1987 mid 1990s) Could run multiple applications Mac OS 8 (8.0 8.6) (1997) better file management Mac OS 9 (9.0 9.2.2) (1999) improved support for wireless Mac OS X (1999 today) UNIX based OS
10.0 Cheetah (01) 10.3 Panther (04) 10.6 Snow Leopard (09) 10.1 Puma (02) 10.4 Tiger (05) 10.2 Jaguar (03) 10.5 Leopard (08)
10.7 Lion(11)
EXTRA SHOT..
Albert Fert and Peter Gruenberg won the 2007 Nobel Prize for physics for work that has allowed hard disks to be made much smaller for everything from laptops to iPods The prize was awarded for work on magnetoelectronics, also known as spintronics. It uses the spin of the electron to store and transport information instead of the electrical charge, meaning much more information could be kept in a smaller space than before.
on January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc., because computers were no longer the main focus of the company, which had shifted its emphasis to consumer electronic devices Announced iPhone and Apple TV
iPhone
a convergence of an Internetenabled smartphone and iPod. iOS, (formerly iPhone OS)scaled down version of OS X 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and Wi-Fi
iPad
tablet PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi sold more than 300,000 units on that day and reaching 500,000 by the end of the first week.
ICLOUD
June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software -iCloud
OS X LION
PRESENT HITS
IPHONE 4
IPAD 2
iPhone 5 (this September) iOS5 (this September) iPad3 (on testing) iPhone-low cost version(on lab)
CORE COMPETENCIES
Differentiation Strategy
Value Creation
DIFFERENTIATION STRATEGY
Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation
Mac
FF
Focus On Education
C o n v e r g e n c e
eMac
Music Strategy (iTunes)
Lifestyle Strategy
Adding Value
iMac
STRENGTHS& WEAKNESSES
strengths
Branding Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales
weaknesses
High Price Proprietary System Niche Market Cannibalization
WORK CULTURE
Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to unveil it. Secrecy at Apple is not just the prevailing communication strategy, but it is baked in to their corporate culture.
COMPETITORS
Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google sony .
TWITTER FACEBOOK NISSAN GROUPON GOOGLE DRAWING INFORMATION INDUSTRY NETFLIX ZYNGA EPOCRATES
APPLE
Apple
Google Microsoft
Apple
MARKET SHARE
MARKET PRICE
HOW?
THINK DIFFERENT
THINK DIFFERENT
CONCLUSION For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to think different. Apple, go on innovating..
REFERENCES
www.apple.com en.wikipedia.org/wiki/Apple_Inc www.technologyguardian.co.uk The Economic Times The Hindu T3 the gadget magazine