Presentation to Secretary (Tourism),

MoT
by
Tourism Department, Government of
Maharashtra

Date :- 28h October, 2010

 Maharashtra tourism
 Directorate of Tourism established in 1969
 To plan and speed up the process of Tourism
development- Maharashtra Tourism Development
Corporation established in 1975
 Share of Maharashtra- 38% (2.65 million) in
foreign arrivals, share in domestic arrivals is 5%
(29 million), estimates show that it will be only
6% by 2020 (on 5%growth per annum).
 Potential- rock cut caves, beaches, hill stations,
forests and wildlife, temples, lakes and rivers,
forts, festivals and the most important Bollywood
Maharashtra Tourism Development
Corporation
 Organization structure
Board of Directors
 Managing Director
 Joint Managing Director
 General Manager
 Dy GM Sr Managers Managers
 Regional offices at Aurangabad, Pune, Nagpur, Nasik, Ratnagiri and
sindhudurg
 Aims and objectives
 Accelerate the pace of development of tourism
 To acquire assets from GOM and run the same with a view to promote and
develop tourism in the state
 To acquire by purchase, lease or otherwise, maintain and develop all places
of tourist interest
 To aid, assist, counsel, protect and accelerate cultural activities in all the
fields including cinema, dramatics, tamasha, music dance and other
performing arts
 To identify and develop new tourist destinations
 Activities of MTDC
 Resort operations
 Deccan Odessey
 Vidarbha queen
 Ajanta-Ellora development project
 Adventure sports
 Speed boats/ House boats
 Bed and Breakfast Scheme
 Project implementation- CFA/ Regional Tourism
 Publicity
 Festivals
 Hotel management and catering college
 Deccan Odyssey
 Aim- to promote important destinations in
the state at international level
 Capital exp. 32.88 Cr (Railways-14cr,
GOI-8.49cr and GOM-10.39cr)
 Route- Mumbai-Sindhudurga-Goa-
Kolhapur-Aurangabad-Tadoba-Sevagram-
Ajanta-Nasik-Mumbai
 For the initial period of 2004-2008,
revenue sharing on equal basis between
railways and MTDC was in existence,
October 2008 onwards railways imposed
haulage charge (45-52 lacs per tour)
 Deccan Odyssey Progress

Tours, Total Total

October Total Tourists on income expenditure
Sr no. to April tours board (in lacs) (in lacs) PBDT Depreciation
1 2004-05 25 406 265.09 352.37 -87.28 -112.83
2 2005-06 25 612 499.26 518 -18.74 -113.54
3 2006-07 25 813 675.31 608.77 66.54 -110.51
4 2007-08 28 1069 873.26 754.96 118.29 -105
5 2008-09 28 649 802.14 1004.16 -202.02 -100.50

6 2009-10 24 1024 648.66 535.36 113.90   90.00

  Total   4002 3431.97 3583.4 -155.03 -542.38

Accumulat
ed loss till
2009-10             -674.12
 Future of Deccan Odyssey
 Exorbitant Haulage charges per Km
 Recession and terrorist attack of
26/11
 Non co-operation from railways
 Requests from GOM- no response
 BOD approved chartering to private
operator on Mumbai-Delhi-Mumbai
 Chartering only to reduce losses
 Short tours of 3-4 days in the state
 Bed and Breakfast scheme
 Scheme started in 1997 to involve locals and to
generate employment through tourism
development
 Under this houses with 2-5 rooms are registered
with MTDC
 Total 600 houses are registered in the state, most
of them are in konkan region
 Problems- they are forced to obtain commercial NA
permission, luxury tax and VAT, commercial rate
for electricity and license under prevention of food
adulteration act.
 Slow progress is mainly due to abovementioned
problems
 Adventure/water sports
 Snorkeling- commercial operations since
2007
 Scuba Diving- construction in progress,
trained local youths, operational use
during 2011.
 High speed Boats- at Tarkarli being used
for Dolphin watch
 Feasilibilty study undertaken for Sea world
project in konkan area by STP, Pune
 Water sports activities at lake sites- karla,
katraj, khindsi, panshet, New Mumbai and
Girgaum chowpatty
 Regional tourism development
scheme
 Aim- to develop tourist places in various
districts in planned and phased manner
 Funds allocation in last 5 years (Rs Lacs)
 2006-07- 21.52 crs
 2007-08- 30.98 crs

 2008-09- 73.21 crs

 2009-10- 84.50 crs

 2010-11- 52.00 crs

Maharashtra tourism is promoted by MTDC on
behalf of GOM.
 Tourism potential in the state
 Forts-
 350 forts across the state, Raigad, Sindhudurga, Murud janjira,
Sinhagad, Pratapgad, Panhala, Shivneri etc
 Heritage monuments-
 Ajanta, Ellora, Elephanta, Lonar
 Coastal-
 720 km coastline, untouched beaches, creeks
 Hill stations-
 eco friendly Matheran, Mahabaleshwar, khandala, Jawhar, chikhaldara,
Toranmal
 Wildlife and Adventure Trail-
 Tadoba Tiger sanctuary, Chandrapur
 Pench National park-key tiger reserve, Nagpur
 Melghat and Chikhaldara Tiger sanctuary, Amaravati
 Dajipur for Bison in Kolhapur
 Karnala bird sanctuary in Raigad
 Tourism potential in the state
 Medical-
 large number of hospitals in Mumbai, Pune, Nagpur, Nasik,
Aurangabad
 Cruises-
 Mumbai is an important port for international cruise liners
 Pilgrimage-
 Shirdi, Trimbakeshwar, Ashtavinayak, Shani Shinganapur,
Nanded Gurudwara, church of infant christ in Nasik
 Rural-
 well developed agriculture, rural infrastructure
 Cultural-
 Ganpati, Dahi Handi and Navratra, Holi
 Future plans
 Positioning of Maharashtra, Brand Image
 Development of tourist destinations as a planned strategy
 Infrastructure development along coastline
 Wayside amenities, information kiosks
 Tourism Signages across the state
 Involvement of local travel and tourism industries and other
stakeholders
 Sensitization of local people about importance of tourism for
economic development
 Promotion of Maharashtra as a destination
 Improvement in water transport facilities
 Creation of necessary infrastructure for Backwater development
 Strengthening of Bed and Breakfast scheme
 Bollywood tourism
 Jungle safaris
 Publicity of important events and festivals at national and
international level
 Infrastructure development
 Strengthening of roads to tourist
places (5% of PWD budget
allocation)
 Beach facilities, safety and up keep
 Wayside amenities and information
kiosks on national and state
highways
 Tourism signages across the State
 Water Transport

 Development of Marina near Nariman

point, New Mumbai, Mandwa
 Passenger cruise terminal in Mumbai
 Land policy
 Create land bank in major tourist
places
 Acquisition of land under MIDC act as
tourism is declared as ‘industry’
 Provide all infrastructure in these
areas to facilitate private investment
in tourism
 House Boat Policy
 State has serene backwaters on
Konkan coast
 House Boat Policy to promote
backwater tourism by providing
capital subsidy
 Promotion of heritage and culture
 Fort circuit development
 Organize Maharashtra festivals in
major Indian cities
 Promote Ganesh, Govinda, Navratri
and holi festivals on large scale
 Art and craft development through
training and design support
 Promotion of Eco-tourism
 Create mechanism in consultation
with forest department for eco
tourism
 Start Jungle safaris
 Trekkers paradise- Sahyadri ranges
 Promotion of Agro and Rural Tourism
 Medical tourism
 Large number of hospitals with world
class facilities exists in Mumbai,
Pune, Aurangabad, Nasik and Nagpur
 Potential to attract Middle East,
European and American citizens
 Ayurveda and yoga centers
 Formulate mechanism to work
closely with private hospitals
 Package tours
 Presently very few package tours
available in Maharashtra
 Tourists need such tours
 Incentives for travel and tour
operators for initial period of 5 years
 Benefits such as exemption from
passenger tax, entry fee and toll tax
 Bollywood tourism
 Vibrant film industry in Mumbai
 Great potential to attract domestic as
well as foreign tourists
 Mock shooting to view and
experience live film shoots
 Mumbai film (Bollywood) museum
 Shack Policy
 Temporary sit-outs on identified
beaches
 Policy formulation
- Licenses to locals to put up and
operate shacks
 Human resource development
 Creation of large scale employment
opportunities
 Training of unskilled manpower through
Hunnar se Rojgar scheme
 Increase in intake of hospitality
education in Govt and private
institutions
 Training of various service providers in
tourism industry
Review of Externally aided
Projects and Projects in
progress under CFA