DELLivering

Progress
TEAM 5-THE STRIDERS
TEAM MEMBERS

Vatsal Patel Sukriti Chawla Arnab Deka

Great Lakes Institute of NMIMS, Bangalore SIBM, Bangalore
Management, Chennai
AGENDA

Quantitative Analysis

Qualitative Analysis

Growth Opportunities

SWOT Analysis of DELL

Recommendations and Learnings

QUANTITATIVE ANALYSIS
Comparison of Revenues and Operating Margin Competitor Market Positioning
Total Revenue and Segment Revenue (in $MM)
120000

100000

80000
Market Share based on Total Shipments (2021)
60000
23.5%
40000
38.3%
20000

0
Dell FY22 HP FY21 Lenovo FY21

Total Revenue Segment Revenue

Segment Revenue and Operating Margin

70,000 7.7% 21.2%
7.6% 17.0%
60,000
7.5%
50,000
7.4%
40,000 7.3%
30,000 7.2%
Lenovo HP Inc. Dell Technologies Others
7.1%
20,000
7.0%
10,000 6.9%
0 6.8%
Dell FY22 HP FY21 Lenovo FY22

Segment Revenue Operating margin

QUALITATIVE ANALYSIS- 4 P’s OF MARKETING

Product • Robust build quality • Stunning Design

• Great customer service Product
and Price • Attractive Body
• Value for money and Price • Comparatively high-priced

• Route to Market strategies: Online,

Place Retail Stores, Large Format Retail,
Distributors

• Use of 360 branding • Smooth touchpad and keyboard

• Distribution of brochures to the public
Product • Good audio quality
Promotion • Festive discounts and online promotions and Price • Budget friendly
• E-mail newsletters to registered Dell users
GROWTH OPPORTUNITY FOR DELL

Gaming Laptop Segment

Dell can take an early

Global Gaming market size
step in this booming
was valued at US$ 195.65
market to gain advantage
billion 

ASUS and MSI are Gaming Sector boomed

currently well known for during COVID phase
gaming laptops

Expected to reach US$ Gaming Laptop current

16.19 billion market valuation is US$
11.85 billion
SWOT ANALYSIS OF DELL

Strengths Weakness
• Excellent brand reputation • Lack of diversification
• Excellent built quality of laptops • Few point-of-sale
• High durability of laptops • Limited designs
• Good after sales support

Opportunities Threats
• Growth of affordable laptop • Stiff competition from
market in emerging economies upcoming strong players like
• Tablet market growth Asus
• Growing demand for gaming • Reduction in profit margins
laptops • Slowing demand growth rate
of laptops
RECOMMENDATIONS AND LEARNINGS

Recommendation Learnings
s

• Improvement in design
• Gained knowledge of
• Better offerings in the
laptop market
affordable laptop segment
• Analysing Finances
• Expansion into gaming
• Working remotely as a
market segment
team
• Creating a Professional
presentation
Thank You!