VALYOO’s

LENSKART
C L A R I T Y I S J U S T A C L I C K AWAY !
 LENSKART’S Baseline

Flyrr Valyoo Tech Seed Funding Mission Game plan

Founded in 2008 Received initial To provide every • Retail chain

Original idea,
and later Lenskart, investment worth Indian access to • Robust technology
serving the
by Peyush Bansal, $4 million. high quality • Quality delivery
US market.
Amit Chaudhary, designer glasses • Continuous
Sumit Kapahi without shelling Innovation
out their pocket.
SWOT Analysis __________________________________________

Strength Weakness Opportunity Threat

• Wide range of sunglasses,
eyeglasses and contact lens
• High quality eye-wears at
affordable and reasonable
price
• Check-up at door facility
• Competition in market
• There is still lack of trust
on
• e-commerce market
• Growing demand for
eye-wears
• E-commerce is a growing
industry
• International market
expansion
• High competition
• Retaining the quality of
the products provided
• Difficult to expand
business in small cities
and towns

W O
S T
Marketing STRATEGY and Customer Value PREPOSITION

• Ads on all social platforms

• Website SEO (Search Engine Optimization)

• Online + Offline presence.

• Introduction of in-house spectacles manufacturing.

• Association with Premium Brands

• D2C Approach

• Frame Trial using Virtual Reality

• Eye grabbing Offers

Challenges FACED ____________________________________

• Return policy results in sacrifice of margins in favour of customer

retention.

• The market penetration for the Tier 3 and Tier 4 cities is quite low.

• The eyewear market is quite a fast paced market due to which the product
line has to be continually refreshed.

• This market is a very matured market in terms of technological innovation

in the product.
 Points of Differentiation and Parity among Brands.

Home
3D Try- Offline Membership
Brands Try@Home grown Variety
On Presence Brands programs

Lenskart      

Titan Eyeplus      

GKB Optical      

VisionExpress      

Coolwinks 
    

LensBazaar      
 Role of ‘direct-to-consumer’ in Lenskart’s business model.

• Straight from the factories to customer’s doorstep.

• Designing, manufacturing and distribution of eyewear, without the interference of any middlemen.

• Reduces extra costs.

• A complete control over quality.

• Direct contact with the consumers to provide the best experience at every step.
 Future
PROSPECTS

1400 stores and 50% eyewear $20 million for new tech like
market share by 2023 instant glasses and specs for the
colorblind.

lenskart to go public in 2 home try on (HTO)

years model