FEATURE

WRITING
 PRE-TEST
Identify if the following
sentences are correct or
wrong. Write TRUE if the
sentence is CORRECT and
FALSE if the sentence is
INCORRECT.
1. Feature is an
essay based on
facts.
 2. Its main
purpose is to
entertain and
must be
interesting.
 3. It may also
instruct, advise,
inform, and
entertain at the
same time.
 4. It is a news
story written in
inverted-pyramid
with no opinion
or other
embillishments.
5. It does not use
specific, vivid
and descriptive
words.
 What is a
Feature Article?
FEATURE ARTICLE/STORY is
an essay based on facts.
 FEATURE ARTICLE/STORY
• It is a news story written like a piece of
short fiction.

• There is use of literary devices like

color, wit, humor, dialogue, anecdotes
and emotive words to capture human
interest.

• It may also instruct, inform and advise,

but its main objective is to entertain.
 FEATURE ARTICLE/STORY

• Not a news story written in

inverted-pyramid form with no
opinion or other embellishments

• Not a fiction story, for most features

deal with facts

• While it may explain, it does not

provide opinion like an editorial
FEATURE ARTICLE/STORY

While straight news

appeals to the physical and
editorial appeals to the
intellect, feature story
appeals to the emotion.
 CHARACTERISTICS OF A
FEATURE
ARTICLE/STORY
• It deals with any topic.

• It usually entertains more often than it

informs, instructs or advises.

• It may be long or short as long as it covers

the subject adequately and keeps it
interesting to the readers.

• It may be light or serious, depending on its

purpose.
 CHARACTERISTICS OF A
FEATURE
ARTICLE/STORY
• It could be formal or informal, and written in
any form and in style, but well organized.

• It may or may not be timely.

• It begins with a novelty lead.

• It is written in ascending interest.

• It is based on facts. Though sometimes, the

writer uses his imagination to play up the
details, it is still anchored on facts.
 QUALITIES OF A WELL-
WRITTEN FEATURE STORY
 QUALITIES OF A WELL-
WRITTEN FEATURE STORY
 QUALITIES OF A WELL-
WRITTEN FEATURE STORY
 FEATURE WRITING VS.
HARD OR STRAIGHT
NEWS
The primary differences between featuring writing
and hard news
• The purpose of the stories as determined by the
writer
– Hard news - intended to inform
– Featuring writing - intended to evoke emotion
• The reaction to the stories as determined by the
reader
– Hard news - immediately know the outcome;
reader is informed
– Feature writing - written in the narrative;
reader is entertained
STAGES OF FEATURE
WRITING
STAGES OF FEATURE
WRITING
TO HOOK THE READERS
ATTENTION, YOU MUST…

START WITH A BANG AND

END WITH AN
EXPLOSION!
 STEPS IN WRITING
FEATURE ARTICLES
• Choose a topic that you know very well.

• Limit your subject to just one specific area.

• Think of a more interesting and fresh angle of the

topic.

• Make a tentative title.

• Make an outline.

• Use appropriate and striking novelty lead.

 STEPS IN WRITING
FEATURE ARTICLES
• You can garnish your article with
anecdote, dialogue and color.

• Use graphic description. Don’t just tell,

show it to the reader through the use of
senses.

• Place direct quotations in the beginning.

• Use simple words and shorter

paragraphs.
 STEPS IN WRITING
FEATURE ARTICLES
• Make sure the feature article
contains dramatic quality.

• Give examples to make your article

convincing or easy to understand.

• Tie up ending with the opening

paragraph.

• Make a striking title.

 STEPS IN WRITING
FEATURE ARTICLES
• Make sure the feature article
contains dramatic quality.

• Give examples to make your article

convincing or easy to understand.

• Tie up ending with the opening

paragraph.

• Make a striking title.

 STEPS IN WRITING
FEATURE ARTICLES
• Feature story follows the pyramid
structure.

• The details of the story are arranged

to the ascending order of
importance, from the least important
to the most important ones.

• It begins with a novelty lead.

 STEPS IN WRITING
FEATURE ARTICLES
The novelty lead has two
objectives:

1. to draw the reader into the story

2. to set the stage for the material to

follow
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
RULE OF THUMB WHEN
WRITING THE
INTRODUCTION
THE BODY OF THE
FEATURE ARTICLE
HOW TO END THE
FEATURE ARTICLE
WRITING A TITLE
TIPS FOR BEGINNING
FEATURE WRITERS
THANK YOU.
☺