MPJ JEWELLERS

Concept Insight
 MPJ jewellers are one of the best providers of “Astro Gems”:
◦ 100% certified Gems
◦ Purity & trust
◦ Legacy they bring in with their brand

 Just as people visit doctors/ experts of their choice and opt for best
remedies/ medicines from best pharma, similarly, MPJ jewellers provide
best Astro Gems – for any astrological remedies
The Thought
Often times, when it comes to Astro remedies, common people are not very
confident:
 They do not usually know how to distinguish a quality gem from fake
 Or which gem would be better suited to their requirement and budget
 Or what are the characteristics of a gem – process to cleanse it, maintain it,
etc.

In simple terms, astro-remedies causes confusion even among sanest, most

logical of people...
Hence presenting:

Let’s Get
ASTRO-
LOGICAL!
Brought to you by:

MPJ JEWELLERS
 The Idea | Astro-LOGICAL

Campaign will not only highlight about the importance of ‘right’

gem stone – quality wise as astro remedy, but will also engage &
enlighten listeners with fascinating facts about these gems and
various aspects of them.
Introducing the Logical Face of Campaign:

Magic Moubani hosts the evening show “Kolkata Mohito”. Moubani, the RJ of the
show, is a celebrity face has burning desire to discover the various reasons behind
rituals and beliefs and reveals the same to the listeners.

Markets played - Kolkata.

Magic Moubani– Kolkata Mohito(5pm to 9pm)

 We will introduce an exclusive
DAILY branded AFP around
‘Astro’ But do you know there
is AN EXCEPTION
to the case! Yes, not
everybody with
Kolkata Mohito with ‘moon’ issues should
me, Magic Moubani! just wear a pearl. Will
Did you know, the talk more about the
pearl gemstone is ‘exception’ after this
usually suggested to song. It is time we get
people facing issues logical about astro
with weak Moon in Magic Moubani- remedies!
horoscope..? Kolkata Mohito
This hour of Let’s get ASTRO-LOGICAL,
brought to you by MPJ jewellers. Legacy of
100% pure and certified gemstones!
 Brand Awareness Round The Clock!

 The AFP links will be cross-promoted as snippets throughout

the day!
 Other jocks will also contribute to ‘curiosity’ around right-
quality gemstone, taking care of them, etc. leading to show
segment
 Customized utility checks like time check, traffic/ weather
update will further remind about Brand in refreshing way
 Supporting Elements

Weekly Expert
Astro-logical talk
Quirky FCTs Jock Cross Talk – with
spokesperson from
MPJ Jewellers

Gemstones Stories Shoulder Content

DELIVERABLES
ON AIR DELIVERABLES- Monthly

Total no. Rotation Total Duration Total

Element  
of days per Day Rotation ( In Sec) Seconds

FCT Promo Prime Time 30 10 300 15 4500

RJ Integration Links 20 2 40 60 2400

Gemstone Capsules 20 3 60 40 2400

Weekly show 4 4 16 60 960
Total Secondages (secs)     10260

Monthly Investment : Rs 2,35,980 NET Plus GST @18%

Thank you!
LET’S DISCUSS.