GROUP PROJECT

PART
6.53
1
Group C_AI in Business_Group Project_Part_1_25th
June 2023
PMAL104: Business Writing and Communications
(23S-O-1O)
STEP 1

INTRODUCTION & GROUP

CONTRACT

Group Project Part 1 2

INTRODUCTION
Businesses may use AI and machine learning to analyze a variety of consumer and
market data, accelerating corporate growth and management procedures. Artificial
intelligence (AI) is used in marketing to forecast consumer purchase trends and offer
personalized suggestions. In the business context, AI encompasses a wide range of
technologies and applications that enable automation, data analysis, decision-making,
and improved customer experiences.

The development of AI has had a substantial

influence on several topics Predictive analytics
and forecasting, Personalization and customer
experience Automation and process optimization,
Natural language processing (NLP), Computer
vision, Data analytics and insights, Cybersecurity
& Intelligent virtual assistant

We'll talk about how AI has transformed companies'

business. We'll examine the advantages and
disadvantages of AI. Businesses AI may use for enabling
mine data for insights, businesses to automate
processes, and create new value offerings. Businesses
may now use AI to automate tasks that were previously
done by hand.
Group Project Part 1 3

Leader
• Leads group discussions &
prepares the agenda for the
group meetings
• Inspires all group members
& prevents conflicts
• Creates inclusive
environment for all the
group members to
participate and contribute
GROUP ROLES
Project
Manager
• Schedules all the group
meetings
• Makes sure each project step
is delivered on time
• Works on the meeting
agenda with the project
leader
• Ensures meetings start and
end on time
Researcher(s)
• Researchers the topic
assigned to the group
• Prepares bibliography cards
• Ensures all the APA in-text
citations and bibliography
are in place
• Shares information with the
group
Group Project Part 1
Writer(s)
• Writes the draft for the
formal report and final
business presentation
• Adds images and
illustrations to the report
• Ensures all the APA in-text
citations and bibliography
are in place
Editor(s)
• Edits the final draft for the
formal report and final
business presentation
• Adds images and
illustrations to the report
• Ensures all the APA in-text
citations and bibliography
are in place
4
MEET THE FULL TEAM

Rupinder Singh Surinder Kaur Vishabh Trehan Chitwant Saini

Leader, Editor Project Manager Writer, Researcher Writer, Editor

Bhargav Kamal
Writer, Researcher Writer, Editor

Group Project Part 1 5

 GROUP MEMBERS
STRENGTHS / WEAKNESSES

Strengths: Strengths: Strengths:

Leadership skills, Ready to take on Kindness,
Ability to work well challenges, Forgiveness, Bravery
in a team, Constantly self-
Time management improving and Weaknesses:
skills developing new Impatient
Weaknesses: skills procrastination
Limited technical Weaknesses:
knowledge Emotional

Group Project Part 1 6

 GROUP MEMBERS
STRENGTHS / WEAKNESSES

Strengths: Strengths: Strengths:

Clarity and Leadership skills, Adaptability,
Precision, Problem-solving, Problem-solving,
Analytical skills Bravery Oral communication

Weaknesses: Weaknesses: Weaknesses:

Limited emotion and Technical jargon Lack of patience,
expression Introversion

Group Project Part 1

 TEAM RULES
Team Participation

To fully understand each subject, we will provide tasks and underline the
value of communication. We should be able to split up the process effectively
and openly if we have good collaboration. This should enable a well-informed
and intelligent decision-making process in which each group member plays
an equally important and balanced role.

8
 TEAM RULES
Conflict Resolution

We will all agree at the outset of our project that any potential conflict is the result of
creative differences and methods rather than any personal animus. This will enable us
to break the problem down into manageable pieces and attack it with clarity. In order to
clearly understand the recommended solutions independently, we will emphasize
defining the fundamental issue for which we are seeking a solution (and over which the
dispute has formed). From there, we will collaboratively examine the advantages and
disadvantages of each position in order to develop a compromise that captures a
consensus that is acceptable to everyone.

9
 TEAM RULES

Team Communication Style

We will collaborate and draw on everyone's ideas, promoting collaboration and

teamwork. Everyone's opinion and voice will be heard and equally valued. We
will attend all team meetings on time or notify our teammates in advance with a
reason if unable to attend. We will split the workload equally and to be able to
freely voice if you feel this has not occurred. We will communicate and meet
outside of timetabled hours. 

10
 TEAM RULES

Decision Making

In order to reach a resolution as a team, we adopted a consensus-driven process and

appreciated everyone's knowledge and participation. We had conversations where many
viewpoints were considered, and where necessary, democratic voting was employed. We
were able to use the many areas of expertise of our team members during the decision-
making process, which produced a project that was well-organized and fruitful.

11
STEP 2:
SELECT THE TOPIC &
IDENTIFY THE AUDIENCE

(AI in Business)

Group Project Part 1 12

AUDIENCE
Audience Goals

It refers to the precise goal or intended result that companies want to attain
when they use AI tools or solutions. It centers on meeting the demands and
wants of the stakeholders or target audience who are involved in the
business context. Depending on the AI endeavor, the target audience might
vary, but often includes Customers, Employees, Management and
executives, Operations and logistics teams, Data analysts and data
scientists, IT and technology teams.

13
AUDIENCE
Audience Needs

The term "audience needs" in the context of AI in business refers to the

demands, difficulties, or issues that the target audience or other
stakeholders have and that may be solved or addressed using AI
technology. Businesses must recognize and meet these demands if they
are to effectively use AI technologies and benefit their audience. Here are a
few typical audience requirements for AI in business: Improved efficiency
and productivity, Enhanced decision-making, Personalization and customer
experience, Cost reduction and resource optimization, Advanced data
analysis and insights, Improved accuracy and reliability, Cybersecurity and
risk management.

14
AUDIENCE
Audience Demographics

The attributes and characteristics of the stakeholders or target audience for

AI activities in a business environment. These statistics offer perceptions
on the populations affected by or participating in the deployment and
usage of AI technology. The following audience demographics are typical
for AI in business: Age, Job Roles and Functions, Industry or
Sector, Educational Background, Geographic Location, Company
Size, Customer Segments & Language and Cultural Considerations.

Businesses may better meet the requirements, preferences, and difficulties

of various groups within the organization or customer base by customizing
their AI strategy, designing user interfaces, creating suitable training
programs, and communicating effectively.

15
AUDIENCE
Topic Description

In our group project, we will look at how this game-changing technology is

transforming operations and spurring innovation across a range of sectors, as
well as the potential of AI to open up new avenues and disrupt established
business models. Additionally, we'll talk about process automation and
optimization, forecasting and predictive analytics, customization and customer
experience, natural language processing for intelligent interactions, computer
vision for visual data analysis, and data-driven decision-making. Examples
from the real world and case studies are used to show how AI is successfully
being deployed in a variety of industries. The impact of AI in their respective
corporate contexts and its possibilities for transformation are left indelible in
the minds of the audience.

16
STEP 3:
RESEARCH AND
GATHER DATA

(AI in Business)

Group Project Part 1 17

BIBLIOGRAPHY CARDS
Cho, S., M. A. Vasarhelyi, T. Sun and C. Zhang. 2020. Learning from machine
learning in accounting and assurance. Journal of Emerging Technologies in
Accounting 17(1)

Costello, A. M., A. K. Down and M. N. Mehta. 2020. Machine + man: A field

experiment on the role of discretion in augmenting AI-based lending models.
Journal of Accounting and Economics (November-December): 101360.

Daugherty, P. R., H. J. Wilson and P. Michelman. 2019. Revising the jobs artificial
intelligence will create. MIT Sloan Management Review (Summer): 1-8.

Daugherty, P. R., H. J. Wilson and R. Chowdhury. 2019. Using artificial intelligence

to promote diversity. MIT Sloan Management Review (Winter): 1-6.

Agrawal, A., J. Gans and A. Goldfarb. 2020. How to win with machine learning.
Harvard Business Review (September/October): 126-133. (Artificial intelligence in
business, data mining and prediction models).

18
BIBLIOGRAPHY CARDS
Harvard Business Review. 2019. A new leader in AI research? Harvard Business Review
(July/August): 27.

Howard, A. 2019. The regulation of AI - Should organizations be worried? MIT Sloan

Management Review (Summer): 1-3.

Krolak, P. D. 1971. Portfolio evaluation & re-evaluation: An experiment in subjective

probability, man-machine learning and decision making. Decision Sciences 2(2): 225-238.

Lee, M. T. and S. K. Widener. 2016. The performance effects of using business intelligence
systems for exploitation and exploration learning. Journal of Information Systems (Fall): 1-
31.

Lin, P. 2018. Adapting to the new business environment: The rise of software robots in the
workplace. The CPA Journal (December): 60-63.

Nathan, B. 2021. Technology workbook: AI: A blessing and a curse. Strategic Finance
(September): 62-63.

19
STEP 4:
OUTLINE
THE REPORT

(AI in Business)

Group Project Part 1 20

 REPORT OUTLINE

• Part 1 of this article covered the following topics: team

introduction, individual roles, team agreement, target
audience identification, bibliography cards to be used for this
project, and project timeframes.

• A formal business report on the subject of “AI in Business"

will be delivered in Part 2.

• In Part 3, a recorded video presentation will be posted in

accordance with the Moodle guidelines.

Group Project Part 1 21

STEP 5:
TIMELINE

Group Project Part 1 22

PROJECT TIMELINE

Group project Part-2 Submission

17 July-23 July 2023

2023 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2023 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Group project Part-3-

Group project Part-1
Recorded Presentation
19 June-25 June 2023
24 July-30 July 2023

Group Project Part 1 23

THANK YOU
Group C_AI in Business_Group

Project_Part_1_25th June 2023

PMAL104: Business Writing and Communications

(23S-O-1O)

Group Project Part 1 24