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    Demand: DEMANDS Are Wants For

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    Susheel Mishra
    This document discusses different types of demand and marketing channels. It defines demand as wants backed by buying power. There are several states of demand including negative demand where consumers dislike a product, non-existent demand where consumers are unaware of a product, and irregular demand where purchases vary seasonally. Marketing channels include communication channels to deliver messages, distribution channels to deliver products, and trade channels of distributors, wholesalers and retailers. The document also discusses consumer, business, global, non-profit and governmental markets.

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    Demand: DEMANDS Are Wants For

    Uploaded by

    Susheel Mishra
    5 views12 pages
    This document discusses different types of demand and marketing channels. It defines demand as wants backed by buying power. There are several states of demand including negative demand where consumers dislike a product, non-existent demand where consumers are unaware of a product, and irregular demand where purchases vary seasonally. Marketing channels include communication channels to deliver messages, distribution channels to deliver products, and trade channels of distributors, wholesalers and retailers. The document also discusses consumer, business, global, non-profit and governmental markets.

    Original Description:

    Original Title

    Mktng. Concepts 2

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    This document discusses different types of demand and marketing channels. It defines demand as wants backed by buying power. There are several states of demand including negative demand where consumers dislike a product, non-existent demand where consumers are unaware of a product, and irregular demand where purchases vary seasonally. Marketing channels include communication channels to deliver messages, distribution channels to deliver products, and trade channels of distributors, wholesalers and retailers. The document also discusses consumer, business, global, non-profit and governmental markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    5 views12 pages

    Demand: DEMANDS Are Wants For

    Uploaded by

    Susheel Mishra
    This document discusses different types of demand and marketing channels. It defines demand as wants backed by buying power. There are several states of demand including negative demand where consumers dislike a product, non-existent demand where consumers are unaware of a product, and irregular demand where purchases vary seasonally. Marketing channels include communication channels to deliver messages, distribution channels to deliver products, and trade channels of distributors, wholesalers and retailers. The document also discusses consumer, business, global, non-profit and governmental markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 12

    4/15/12

    DEMAND

    DEMANDS are wants for

    specific products backed by an ability to pay.


    When

    backed by buying

    power, WANTS becomes DEMANDS.

    4/15/12

    DEMANG STATES

    NEGATIVE DEMAND

    Consumers dislike the product and may even pay a price to avoid it.

    NON EXSISTENT DEMAND Consumers

    may be unaware or uninterested about the product.

    4/15/12

    IRREGULAR

    DEMAND Consumers purchases vary on a seasonal, monthly, weekly, daily or even hourly basis. DEMAND Consumers are adequately buying all products put into the marketplace. DEMAND More

    FULL

    OVERFULL

    4/15/12

    MARKETING CHANNELS
    Marketing Channels = Marketer + Target Buyers

    COMMUNICATION

    CHANNELS This

    enables to deliver and receive messages from Target Buyers. Egs: Radio, TV, Magazines, Newspapers, etc.

    4/15/12

    DISTRIBUTION CHANNELS This

    helps to display or deliver the physical product or service to the buyer or user. Egs: Warehouses, transportation vehicles.

    TRADE CHANNELS This includes Distributors, Wholesalers and Retailers.

    SELLING CHANNELS This includes

    4/15/12

    CUSTOMER

    CONSUMER

    MARKETS

    MARKETERS

    4/15/12

    MARKET AND TYPES OF MARKET


    CONSUMER BUSINESS GLOBAL

    MARKETS

    MARKETS AND GOVERNMENTAL

    MARKETS

    NON-PROFIT

    MARKETS

    4/15/12

    DIFFERENCE BETWEEN
    CONSUMER MARKET INDUSTRIAL MARKET

    Pg.82

    of govindarajan

    4/15/12

    It begins with starts with

    manufacturing a needs & product. preferences of the customer. it turns Thereafter


    Its emphasishow attention to is on

    MARKETING SELLINGthe

    to sell it and of the provisionearn profit from to satisfactionthe sales. him.


    Its

    principle thrust main thrust is the need of the is on the need of the seller. buyers. is based on pre-occupied

    It

    4/15/12

    Its based on It is keynote is

    MA
    - It looks to the long-term interests of the enterprise by

    idea that the the Customer is products the King. of the enterprise can be Whatever is sold easily. produced should be according to his needs & preferences.

    that the SELLING

    RK

    ACTIVITIES UNDER MARKETING MANAGEMENT


    PLANNING ORGANISATION DIRECTING CO-ORDINATING CONTROLLING

    4/15/12

    (INCLUDING FORECASTING)

    4/15/12

    Marketing as a manegerial function


    Understanding

    consumer needs

    Environmental

    scanning and Market Opportunity analysis of a Competitive Marketing Plan & Strategy such that an organisation is able to satisfy not only the consumers needs but also achieve

    Development

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