Introduction

AVANZA HAS ENTERED THE FASHION

SCENARIO OF BANGLADESH,
BRINGING A WHOLE NEW SENSE OF
DESIGN AND STYLE TO THE YOUNGER
GENERATION
 Methodology
PRIMARY SOURCES:
• SAMPLE METHOD: CONVENIENT SAMPLING
• INFORMATION COLLECTION INSTRUMENT:
STRUCTURED QUESTIONNAIRES FOR THE
RESPONDENTS
• SAMPLE SIZE: 100
 Methodology

Secondary Sources:
• “Avanza” official website
• Data from excel file prepared from the survey responses
 Profile of the Target Market

A TA R G E T M A R K E T I S A S P E C I F I C G R O U P
O F C O N S U M E R S T H AT A C O M PA N Y O R
O R G A N I Z AT I O N W I S H E S TO R E A C H W I T H
I T S M A R K E T I N G E F F O RT S
 Perceptual mapping
perceptual mapping
5

Series1; 3.61

4 Series1; 2.98

3 Avanza
2.6 2.8 3 3.2 3.4 3.6 3.8 4 4.2 Nabila
Axis Title

Yellow
Sailor
Series1; 3.47
2
Series1; 2.95

Axis Title