Business Plan: Kimbab

Saranghaeyo
Annisa Zahwa

Elsa Istiqomah

Karin Diana
Ratu Desy Ratnawati
Resi Ayu Rachmawati
WHAT IS KIMBAP ?

Kimbab or also known as gimbab is a

typical Korean food made from seaweed
and rice. This food at first glance is similar
to typical Japanese food, namely sushi.
Kimbab was indeed inspired by the
futomaki (makizushi) brought by the
Japanese when they colonized Korea in
1910-1945
 Our Company
The reason we took up this business is that it started
with the Korean drama that we often watched, we
were curious about Kimbab Nara which is a typical
Korean snack that is usually used for lunch at
school or to the office, finally we were inspired to
sell it in Indonesia because currently Korean food is
increasingly popular. popular in Indonesia and
began to be favored by people in the City

And we gave our product the name "Kimbap Saranghaeyo"

because this product is made with love and also uses high-
quality ingredients, has a distinctive Korean taste and has a
unique shape, so that this filling snack is liked by all groups,
especially teenagers.
The name of the company is "kimbab saranghaeyo", the business location
or you could say the production place is in the Taktakan area.
However, because we do more marketing online, we also plan to expand
the offline market for certain events.

Vision Mission
able to compete in the Making quality and useful
business world, gain profits products for consumers,
and be well received by Thorough in doing business,
consumers, especially loyal creating a new attractiveness for
customers classy food that guarantees the
quality, quality and quantity of
products
 Market Analysis
S
O
Strengths W T
Opportunities
(1)
(2)
Materials that are easy to get
The process of making the Weakness 03 Threats
product is quite done manually (1) Huge market for Korean food
(3) Can be consumed by the general (1) Some people lack in Indonesia.
(2) There is potential to expand (1) Competition from other
public interest in foreign food
business to other cities in Korean food restaurants that
(4) The influence of globalization has
(2) Still new to the food Indonesia already exist in the same area
led to high public interest in South
industry so it doesn't (2) Fluctuations in raw material
Korean specialties, especially
teenagers have a strong
(3)
(4)
Affordable prices
The development of technology 04
prices that can affect sales
profits.
(5) The high quality of raw materials reputation yet. and social media that can be
can enhance the brand image of (3) Because the used to promote products.
the product ingredients are easy to
get, there may be
competition from other
Korean food vendors in
the same area.
Marketing Strategy

Online
We will utilize social media such as Tiktok, Instagram and
Facebook to promote our products and reach potential
customers by creating interesting content about these products.

Offline
For offline marketing, we also participate in culinary events
held in our city to introduce our products to the public and
we also open a booth every week at car free day events.
Marketing Target
In this market segmentation, this food
business has a target buyer to achieve, this
product is very interested in young people
and adults, so the target market that will be
targeted by this food business is from
school children to workers 02
Selling Price
cost of production + desired profit = IDR
6,900.00 + 2,760.00 = IDR 9,660.00 So, the
selling price per product is IDR 10,000.00
04
 Thank you
Are there any questions?