A Picture Is Worth a Thousand

Words
Team Backbenchers

Omar Faruk Irfan Uddin Bhuiyan Farzana Akter Chandrika Rine Pyne
Presentation Topic: Talash Juice development
process based on retailing strategy
  Objective

Create a new brand Develop Marketing goal

Develop market Product quality

Customer satisfaction Expand productivity

 Talash Juice
Talash is coming from Tal sash. Tal Shas
fruit is sweet and delicious in food. These
fruits contain many vitamins and minerals
which are beneficial for health.
 About our product
Talash Juice is a new brand for
Bangladesh. This is the first
effort in Bangladesh to market
this product. Our product slogan 3
is Deshi tal er deshi saad
(দেশী তালের দেশী স্বাধ)
.
2 It works for more responsible hydration.
Our marketing strategy will be the reasonable
price and the availability of products in all the
convenience stores.
1
Available at over 50000 retail shop & e-
commerce pages.
Our Mission
SALES STRATEGY INFOGRAPHICS

A C
To set world class To establish
standard in the
Talash Juice in
juice industry
through providing Bangladesh as a
Mercury is the At all times we Jupiter is the
a diverse
closest planetof
range healthy
biggestjuice
planetwe
high quality juice
are dedicated to
to the Sun work in a quality of them all all
are targeting
products that are
prepared environment.
Venus is the generation.
second planet
from the Sun

B
Future Competitor Analysis

Company Name Monthly Business in Cr.

Market Share

Partex Food & Beverage 40.1% 117

Square Food & Beverage Ltd. 7.9% 23

Akij Food& Beverage 8.6% 25

Partex Food & Beverage 6.2% 18

Transom Beverages Ltd. (TBL) 2.7% 8

ACI Foods Ltd. 3.1% 9

Others 31.5% 92

100% 291
Total

**Source: EBLSL research publication june 2018 –FMCG & Beverage industry review of
Bagladesh**
 SWOT Analysis

Strengths
 Innovative Product-
completely new taste and
flavor
 Excellent, stable and
trained staff for customer
T W
service.
 High quality ingredients
and raw materials
Weaknesses
 This is non preservative so
that can’t store for long time.
 Scarcity of raw material
Opportunities
S  Unique concept-
Competitors currently are
not offering Palmyra Juice.
 High growth rate in our
target market.
Threats
 New competition – Too many
O potential competitors in the
industry.
 Trend changes – If trends
related to market growth go
down, then our business may
suffer.
 Marketing Mix

Product Place

It is fully mixture of fruits Our Product is available at

and also mixture of more than 50000 retail
nutrition. stored.

250ml - 20/-
4P We are promoting our product
through tvc ads, radio, bill
500ml – 35/- board, newspaper, sponsorship
1000ml -70/- etc.

Price Promotion
 Marketing strategy for capture the market
Offer Discounts
Strategically. Promotion
3 months 6 months

Campaign Strong relationship

with Retailers
6 months
8-10 months
Retailing strategy & Retail location strategy of
Talash Juice

Store based Non-store Based

Retail shop, super shop,
shopping mall, departmental
Camping in school
store etc. college and university
1 2

E-commerce 4 3 Corporate Event

Own website, reselling Deal with corporate level
website like panda mart and company to proving our juice
e-food. at their corporate event.
SALES Contingency Plan TEGY
INFOGRAPHICS
A Assumptions Business Impact Analysis
D

is the second planet fRisk

B Assessment
rom the Sun
Emergency Response
E

C Critical process
Identified
Post event evolution
F
et of them all
THANK YOU……..